November 20, 2009

Clearing the Mystery of PCI Compliance (Part 3)

Posted by 2Checkout Category Icon2Checkout Category IconTechnology

We are at the half-way mark in becoming PCI Compliant. We took a little break for Fraud Awareness Week and now we are ready to “Maintain a Vulnerability Management System”. Our previous efforts have been focused on Building and Maintaining a Secure Network and Protecting Cardholder Data. We now have a firewall, clear policies regarding the type of information we will store, and the length of time we will store it. We even have encryption software and...

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November 17, 2009

Dating the Trysumer

Posted by 2Checkout Category IconMarketing

Authorized Duct Tape Marketing Coachby Cidnee Stephen

Marketing to a prospect is like dating, especially if your prospect is a ”trysumer.”

For those of you who are experiencing marital bliss let me remind you of this age-old, sometimes confusing, but always entertaining ritual.

Back in the caveman days dating was easy. The caveman hit the cavewoman over the head and dragged...

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November 4, 2009

Increasing Online Sales

Posted by 2Checkout

Smashing Magazine has an article that shows common website usability problems and ways to avoid or fix them.

“The goal of user interface design is to make a website easier for visitors to use. For online stores, fixing problems brings in more visitors who browse more products for a longer period of time. Even simple fixes, like not requiring registration for purchases, can have a huge effect on your bottom line. Keep these common problems in mind...

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November 3, 2009

Lead or Stand Aside

Posted by 2Checkout Category Icon2Checkout Category IconMarketing

Authorized Duct Tape Marketing Coach

I don’t mean to get carried away with the title of this post, but since reading John Maxwell’s book, The 21 Irrefutable Laws of Leadership, I’m convinced that one of the key success factors to being a successful business owner is becoming a better leader.

Here’s the good news – becoming a better leader is a learned behavior, just like most...

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October 30, 2009

Clearing the Mystery of PCI Compliance (Part 2)

Posted by 2Checkout Category Icon2Checkout Category IconTechnology

Last week I wrote an article detailing how to comply with the first two PCI DSS Standards. In this article, I will show what is involved in complying with the two requirements in the “Protect Cardholder Data” standard.

Requirement 3: Protect stored cardholder data

Requirement 4: Encrypt transmission of cardholder data across open, public networks

We have provided a secure network to collect and store our customer’s...

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