October 5, 2017

7 Ways to Make It Easier for Your Customers to Renew Subscriptions

Posted by Adriana Iordan Category Icon2Checkout Category IconConversions & UX

Every marketer should know by now that retaining customers is more cost-effective than acquiring new ones. On average, it costs five times as much to attract a new customer than to keep an existing one. In other words, turning a blind eye to your existing customers can put you out of business faster than you might expect.

A good retention strategy delivers the added...

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September 30, 2017

Understanding and Optimizing Fraud Prevention

Posted by Kailey Striebel Category Icon2Checkout Category IconTechnology

The recent Equifax data breach has online payment fraud and credit fraud prevention top of mind for many, and rightfully so: besides the massive identity theft affecting 143 million consumers, more than 200,000 credit card numbers were stolen.​

Unfortunately, the cost of fraud as a percentage of revenue continues to grow each year. Our recent webinar,...

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August 29, 2017

Do You Know Everything About CRO? 17 Experts Share Their Insights

Posted by Raluca Marmureanu Category Icon2Checkout Category IconConversions & UX
Do You Know Everything About CRO? 17 Experts Share Their Insights

If you’re not growing, you’re dying. Sadly, many companies start their conversion rate optimization (CRO) strategy off on the wrong foot, with dated or generic tools that won’t help them grow.

Fortunately, there are a lot of CRO best practices and tools out there that marketers and growth hackers can...

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May 26, 2017

2Checkout Makes Important Security Updates

Posted by 2Checkout Category Icon2Checkout Category IconTechnology

2Checkout will be making changes to our system’s security protocols to accommodate the latest data security standard (DSS) outlined by the Payment Card Industry (PCI) Security Standards Council (SSC), mandates all businesses move away from Secure Sockets Layer (SSL) web encryption because it’s no longer considered secure enough.

Your customers often notice SSL when a little padlock appears online to denote that the encrypted transmission of...

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April 3, 2017

Avangate Acquires 2Checkout to Expand Payment Flexibility

Posted by 2Checkout Category Icon2Checkout Category IconNews & Trends
Avangate Acquires 2Checkout to Expand Payment Flexibility

Big news for 2Checkout and Avangate! The two companies are joining forces to offer the industry’s most comprehensive product and service suite in the subscription billing and eCommerce space, linking payment model flexibility with advanced eCommerce and recurring revenue management.

The combined company,...

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