December 17, 2013

Email Marketing 101

Posted by 2Checkout Category IconMarketing

Refinery 29, a website dedicated to all things pop culture, is my arch nemesis when it comes to work productivity. I am a 30-year-old woman who works in tech, but give me a juicy email about Jennifer Lawrence’s new hair cut or Amanda Bynes’ latest meltdown and I am no longer thinking about our development team’s latest project, but what lipstick Gwyenth Paltrow is wearing and if...

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December 4, 2013

From Black Friday to Cyber Monday: E-commerce Sales Soar

Posted by 2Checkout Category IconNews & Trends
Black Friday

For 2013, the holiday shopping season kicked off with the e-commerce sector netting more than $2 billion. Online sales on Black Friday just missed the mark at $1.93 billion while Cyber Monday blew past it at $2.29 billion. From Thanksgiving Day to Cyber Monday, the five consecutive online shopping days now called Cyber Five &nbssp;,purchases made from desktops, tablets, and smartphones...

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November 18, 2013

2Checkout Podcast #2: Brand & Visual Identity with Steff Geissbuhler

Posted by 2Checkout Category Icon2Checkout Category IconMarketing
For today 2Checkout's podcast, Steff Geissbuhler will be joining us to share his thought on brand & visual identity

In 2Checkout’s second podcast, brand identity legend Steff Geissbuhler steps in for a guest lecture on how e-commerce merchants can design memorable and lasting visual identities that fully represent their core values. Steff’s portfolio includes such ubiquitous...

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November 18, 2013

Welcome to 2Checkout’s Redesigned Vendor Area

Posted by 2Checkout Category Icon2Checkout Category IconNews & Trends

If clothes make the ma then clarity, code, and a bottomless pit of espresso make an user interface. And our Vendor Area (VA) was in dire need of a makeover. It’s 2Checkout’s absolute pleasure to present our redesigned VA, the back-end control panel where merchants manage all of their account information and master their sales. After a Greek Chorus of feedback asked us for clear navigation...

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November 5, 2013

5 Tricks for SEO Success

Posted by 2Checkout Category IconMarketing
Quality of content is more important than ever before when comes to search engine. #SEO

As a highly-publicized UPS survey pointed out last June, e-commerce isn’t just an alternative to brick and mortar, but the new status quo of retail. Where previously shoppers might have consulted the yellow pages, today people are hitting search engines and social media for recommendations, reviews, and...

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