March 13, 2018

7 Tips for Global Commerce in Local Markets

Posted by Delia Ene Category Icon2Checkout Category IconConversions & UX Category IconInternational Category IconMarketing
7 Tips for Global Commerce in Local Markets

Engaging in global commerce is a great way to boost your business, but it’s not as easy as simply publishing one website and expecting it to work in every market. Selling digital goods globally requires localization – surprisingly, not necessarily of the product itself, but for sure of the ordering process.

Localizing the...

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March 9, 2018

Industry Buzz – February 2018

Posted by Raluca Marmureanu Category Icon2Checkout
Industry Buzz – February 2018

This month, we’re bringing you the usual roundup of product updates and resources, the latest industry buzz and helpful tips for growing your business.

We’re also proud to announce that 2Checkout was named on two Constellation ShortListsTM: Matrix Commerce Campaign to Commerce and Smart Services Digital Monetization Platforms.

Without further...

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February 20, 2018

Awaken Your Inner Scientist: Use Behavioral Science to Validate Ads, Redesigns and Landing Pages

Posted by Brian Massey Category Icon2Checkout Category IconConversions & UX
Awaken Your Inner Scientist: Use Behavioral Science to Validate Ads, Redesigns and Landing Pages

The TV series Mad Men popularized Don Draper and his creative genius. Don took a few bits of data about a demographic and used them to develop brilliant taglines his clients loved. The only problem? He might have been able to do even more, if he’d had more data to work with.

...

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February 16, 2018

What Is GDPR and How Does It Affect Your Business? Expert Interview

Posted by Eugen Marinescu Category Icon2Checkout Category IconInternational
What Is GDPR and How Does It Affect Your Business? Expert Interview

I recently had the pleasure of chatting with Dejan Kosutic, CEO of Advisera, a provider of documentation and online support for various international standards such as ISO, ITIL and, more recently, GDPR compliance. It’s about the hot topic of GDPR, since it is a stringent and imminent issue on everyone’s mind in the ecommerce...

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February 12, 2018

eCommerce Predictions Panel Discussion Part I

Posted by Raluca Marmureanu Category Icon2Checkout Category IconInternational Category IconNews & Trends
eCommerce Predictions Panel Discussion Part I

We’ve recently had the pleasure to host a panel discussion on eCommerce Predictions for 2018. Erich Litch, Chief Revenue Officer at 2Checkout, moderated the panel of five amazing speakers who shared their thoughts on the broad and exciting topics of eCommerce, marketing, customer acquisition and retention.

Here’s the great...

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