November 4, 2013

2Checkout Podcast #1: Welcome to 2Checkout

Posted by 2Checkout Category Icon2Checkout Category IconTechnology
2Checkout first ever podcast about the newest innovations and developments at 2Checkout

In 2Checkout’s very first podcast, CEO Tom Dailey and Product Manager Bob Zabloudil sit down with Content Wrangler Sean Edgar to introduce new listeners to what online payment partner 2Checkout has been up to and some of the new paths it’s been paving in international payment services. Click on the media player...

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November 1, 2013

4 Best Practices for Shipping 2.0

Posted by 2Checkout Category IconMarketing
#Sipping2.0

Shipping, it can be mundane, routine, and even boring if you’re not a fan of operations and logistics. However, when you have little to no physical contact with customers, which is the predicament of many e-commerce sites, it can also be a vital opportunity to surprise and delight an unsuspecting buyer. The transaction should be an extension of your brand and company values. Here are 4...

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October 31, 2013

4 of the Best Ways to Design a Persistent Shopping Cart

Posted by 2Checkout Category IconConversions & UX
#Persistence

According to Baymard.com, more than 60 percent of online shoppers fill their shopping cart full of “wish list” items, only to abscond. The e-commerce world refers to this as Abandoned Cart Syndrome (ACS), and it’s bad for business. Don’t fret; 2Checkout has a few tips to help avoid ACS and turn those wishes into concrete purchases. Read our four lessons below on how to...

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October 30, 2013

4 SEO Lessons From Google’s Hummingbird Update

Posted by 2Checkout Category IconMarketing
#SEO #Hummingbird

You may have heard about Hummingbird, Google’s latest release of its search algorithm announced on September 27. Hummingbird, which was announced on Google’s 15th birthday, represents the biggest change to the way the Silicon Valley giant handles its users’ searches since its 2010 “Caffeine” update. Since Google actually rolled out the update in...

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October 29, 2013

5 Tips to Convert Buyers Through Trust

Posted by 2Checkout Category IconConversions & UX
Lack of trust is one of the reason why many visitors won't purchase products or services from e-commerce. #Trust

While a hilarious advertisement or flashy product might bring people to your site, inspiring faith in the strength and reliability of your brand is what will spur those visitors to invest their hard-earned money in what you’re offering, and also keep them coming back. Without the ability to look...

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