December 24, 2013

5 Mistakes of a Twitter Novice

Posted by 2Checkout Category IconMarketing
Post Feature Image - Twitter

Twitter officially went public yesterday and has been doing very, very well for itself. Now with over 200 millions users, the social media platform is a marketing necessity more than ever. In fact, some consider Twitter a B2B and e-commerce haven where information spreads and partnerships begin, all in under 140 characters. So whether it’s sharing hand-knit hats with...

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December 18, 2013

4 Ways to Beat Shiny Object Syndrome

Posted by 2Checkout Category IconMarketing
Shiny Object Syndrome, being easily distracted by other offers, products, promotions and etc. #ShinyObjectSyndrome

We’ve all experienced it, the allure of the latest model phone glistening at the in-store kiosk, or the adorable puppy pawing at the glass as we walk by the pet store window. It’s what makes us test drive the muscle car at the dealership or grab one of those...

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December 17, 2013

Email Marketing 101

Posted by 2Checkout Category IconMarketing

Refinery 29, a website dedicated to all things pop culture, is my arch nemesis when it comes to work productivity. I am a 30-year-old woman who works in tech, but give me a juicy email about Jennifer Lawrence’s new hair cut or Amanda Bynes’ latest meltdown and I am no longer thinking about our development team’s latest project, but what lipstick Gwyenth Paltrow is wearing and if...

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December 4, 2013

From Black Friday to Cyber Monday: E-commerce Sales Soar

Posted by 2Checkout Category IconNews & Trends
Black Friday

For 2013, the holiday shopping season kicked off with the e-commerce sector netting more than $2 billion. Online sales on Black Friday just missed the mark at $1.93 billion while Cyber Monday blew past it at $2.29 billion. From Thanksgiving Day to Cyber Monday, the five consecutive online shopping days now called Cyber Five &nbssp;,purchases made from desktops, tablets, and smartphones...

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November 18, 2013

2Checkout Podcast #2: Brand & Visual Identity with Steff Geissbuhler

Posted by 2Checkout Category Icon2Checkout Category IconMarketing
For today 2Checkout's podcast, Steff Geissbuhler will be joining us to share his thought on brand & visual identity

In 2Checkout’s second podcast, brand identity legend Steff Geissbuhler steps in for a guest lecture on how e-commerce merchants can design memorable and lasting visual identities that fully represent their core values. Steff’s portfolio includes such ubiquitous...

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