November 18, 2013

2Checkout Podcast #2: Brand & Visual Identity with Steff Geissbuhler

Posted by 2Checkout Category Icon2Checkout Category IconMarketing
For today 2Checkout's podcast, Steff Geissbuhler will be joining us to share his thought on brand & visual identity

In 2Checkout’s second podcast, brand identity legend Steff Geissbuhler steps in for a guest lecture on how e-commerce merchants can design memorable and lasting visual identities that fully represent their core values. Steff’s portfolio includes such ubiquitous...

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November 18, 2013

Welcome to 2Checkout’s Redesigned Vendor Area

Posted by 2Checkout Category Icon2Checkout Category IconNews & Trends

If clothes make the ma then clarity, code, and a bottomless pit of espresso make an user interface. And our Vendor Area (VA) was in dire need of a makeover. It’s 2Checkout’s absolute pleasure to present our redesigned VA, the back-end control panel where merchants manage all of their account information and master their sales. After a Greek Chorus of feedback asked us for clear navigation...

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November 5, 2013

5 Tricks for SEO Success

Posted by 2Checkout Category IconMarketing
Quality of content is more important than ever before when comes to search engine. #SEO

As a highly-publicized UPS survey pointed out last June, e-commerce isn’t just an alternative to brick and mortar, but the new status quo of retail. Where previously shoppers might have consulted the yellow pages, today people are hitting search engines and social media for recommendations, reviews, and...

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November 4, 2013

2Checkout Podcast #1: Welcome to 2Checkout

Posted by 2Checkout Category Icon2Checkout Category IconTechnology
2Checkout first ever podcast about the newest innovations and developments at 2Checkout

In 2Checkout’s very first podcast, CEO Tom Dailey and Product Manager Bob Zabloudil sit down with Content Wrangler Sean Edgar to introduce new listeners to what online payment partner 2Checkout has been up to and some of the new paths it’s been paving in international payment services. Click on the media player...

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November 1, 2013

4 Best Practices for Shipping 2.0

Posted by 2Checkout Category IconMarketing

Shipping, it can be mundane, routine, and even boring if you’re not a fan of operations and logistics. However, when you have little to no physical contact with customers, which is the predicament of many e-commerce sites, it can also be a vital opportunity to surprise and delight an unsuspecting buyer. The transaction should be an extension of your brand and company values. Here are 4...

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