October 31, 2013

4 of the Best Ways to Design a Persistent Shopping Cart

Posted by 2Checkout Category IconConversions & UX

According to Baymard.com, more than 60 percent of online shoppers fill their shopping cart full of “wish list” items, only to abscond. The e-commerce world refers to this as Abandoned Cart Syndrome (ACS), and it’s bad for business. Don’t fret; 2Checkout has a few tips to help avoid ACS and turn those wishes into concrete purchases. Read our four lessons below on how to...

Read more..

October 30, 2013

4 SEO Lessons From Google’s Hummingbird Update

Posted by 2Checkout Category IconMarketing
#SEO #Hummingbird

You may have heard about Hummingbird, Google’s latest release of its search algorithm announced on September 27. Hummingbird, which was announced on Google’s 15th birthday, represents the biggest change to the way the Silicon Valley giant handles its users’ searches since its 2010 “Caffeine” update. Since Google actually rolled out the update in...

Read more..

October 29, 2013

5 Tips to Convert Buyers Through Trust

Posted by 2Checkout Category IconConversions & UX
Lack of trust is one of the reason why many visitors won't purchase products or services from e-commerce. #Trust

While a hilarious advertisement or flashy product might bring people to your site, inspiring faith in the strength and reliability of your brand is what will spur those visitors to invest their hard-earned money in what you’re offering, and also keep them coming back. Without the ability to look...

Read more..

October 16, 2013

5 Ways to Capture Attention and Convert a Multitasker

Posted by 2Checkout Category IconConversions & UX
Capture mulitaskers' attention and convert them buyers. #Multitask #Conversions

E-commerce customers are, by nature, multitaskers. Like many of us, they need to clean run to the grocery store, finish up multiple projects at work, go to PTA meetings, and find a house warming gift. Apply that same distraction to a website, and it’s a wonder any buyer actually makes it through an online purchase with all...

Read more..

September 17, 2013

Building the New 2Checkout Website

Posted by Simon Paul Category Icon2Checkout Category IconConversions & UX

As companies and technology evolve, so do the demands of their corresponding websites. Industry trends such as responsive design enhanced interaction and engaging content strategies help drive website evolution. At the same time company business goals, architectural shifts, and product improvements change the character of a website. At 2Checkout, these were the elements that...

Read more..