November 18, 2013

2Checkout Podcast #2: Brand & Visual Identity with Steff Geissbuhler

Posted by Sean Edgar Category IconInternational Category IconMarketing

In 2Checkout’s second podcast, brand identity legend Steff Geissbuhler steps in for a guest lecture on how e-commerce merchants can design memorable and lasting visual identities that fully represent their core values. Steff’s portfolio includes such ubiquitous identities and logos including the NBC Peacock, the Time Warner logo, and the Radio Free Europe/Radio Liberty identity (among many, many others). He is also the recipient of the 2005 AIGA Lifetime Achievement award and has served as the jury president for the Cannes Lions awards show. Steff currently resides in upstate New York with his wife where he consults under geissbühler:design.