February 17, 2014

2Checkout Podcast #3: Turnaround Strategy with Shirley Tan

Posted by Sean Edgar Category IconConversions & UX Category IconMarketing

In the latest 2Checkout Guest Lecture Podcast, Shirley Tan, author of Ecom Hell: How to Make Money in Ecommerce Without Getting Burned, gives essential advice for emergent online businesses on how to weather cutthroat competition and age sustainably through innovation and consumer insight. As the CEO of Ecommerce Systems and a contributing author at Practical Ecommerce, Tan holds decades of experience navigating the temporary trends and lasting realities of online business. With this podcast, learn how companies on the verge of losing their competitive advantage can adapt and realize new audiences and strategies to profitability.