Twitter officially went public yesterday and has been doing very, very well for itself. Now with over 200 millions users, the social media platform is a marketing necessity more than ever. In fact, some consider Twitter a B2B and e-commerce haven where information spreads and partnerships begin — all in under 140 characters. So whether it’s sharing hand-knit hats with football friends or marketing the latest crowd-funding effort to millions of book lovers, 2Checkout reveals the top 5 Mistakes Twitter users make — along with tips and tricks to increase followers, engage consumers, and grow business.
It’s so easy to hit that double arrow, which will blast out that great tweet with a glowing mention of @yourbusiness. Don’t do it. Retweeting may be effortless, but it’s on par with liking your own Facebook status. Be an original and reply to said tweet with a heartfelt TY (Thank You) for the RT (Retweet), and perhaps quote a portion of the original tweet in the reply. Sure, it requires more brainpower than a 1-click Retweet, but well-thought-out reply tweets earn more followers.
While tweets are the space to play with creativity, hashtags are meant to be succinct. One or two hashtags per tweet — that’s it. As tempting as it may be to run strings of hashtags together (#hashtags #booklovers #books #crowdsourcing #crowdfunding #twitter #ilovehashtags), less hashtagging will reduce the chance of churning out a tweet that looks spammy. Choose one or two words or phrases that complement the information you’re sharing. Then plop those hashtags mid-tweet or tack them on the end, just before the link.
A study conducted by Buddy Media shows that tweets under 100 characters get a much higher engagement rate. @BarackObama: “Four More Years,” is only three words — 25 of the allotted characters — and it remains the most retweeted tweet to date. 2Checkout has two tips to keep tweets short and sweet. One: Do not exceed 120 characters, which leaves plenty of room for a hashtag (or two) and makes it easier for followers to quote. Two: Shorten URLs by using sites like bitly.com or hootsuite.com, which will leave more room for words and wit to appear on the Twitter timeline
@handle versus .@handle
@magazine just tweeted about @yourbusiness to thousands of its followers — that’s so rad! In this case, the majority of Twitter users will write back a speedy, enthusiastic reply that looks something like this: @magazine, thanks a million for sharing @yourbusiness. We are as excited as you are! #crowdfunding #books. Alas, the only people who will see this awesome connection are those who follow both @magazine and @yourbusiness. It’s an easy fix. Simply place a period (or any character or word) before the “@” symbol, and that tiny tweet is guaranteed to reach the whole twittersphere.
Twitter is the social media platform that encourages users to reach out to people without having a prior or personal connection. Oftentimes @connects is where business partnerships are born. Twitter has also grown into a customer service venue, where consumers tweet questions and suggestions. Don’t neglect the @connects section. At least once a day, check out @connects and take time to tweet back — reply, thank, or answer the tweets. Chances are @connects tweeters will turn into @followers.