Holding the second largest population in the world with over 1.2 million inhabitants, India’s rise as a new digital haven isn’t especially surprising. But its online adoption rate of 31% year over year? This exciting development posits the South Asian country as an ascendent e-commerce megapower that’s slowly opening its borders to outside investment. But how does a company actually sell to a national demographic where 56% of the population is under 30? What values do Indians hold and how does it influence their buying behavior and digital preferences? And how can you use social media portals like Facebook, Twitter, and YouTube to spread your brand?
In The Guide to Indian Social Media, 2Checkout explores the consumer behavior and social media trends spreading from the metropolitan cities to the rural internet cafes of an emerging e-commerce nation. Taking a platform-by-platform approach, this e-book presents actionable, easy-to-learn steps to lead viewers to your online shop and maximize conversions.
To get instant access to this FREE guide and explore other e-books, white papers, and case studies, visit the 2Checkout E-Commerce Academy.