Nobody can deny that 2013 was a landmark year for e-commerce. Certain holidays in Europe witnessed a 40% increase in sales compared to the previous year, while the United States swung past the $2 billion benchmark on Cyber Monday. Mobile commerce played a huge role, introducing new ways for consumers to buy as Diwali in India witnessed a 75% upswing in mobile purchases.
But enough with the past: how are online companies going to attract new users this year
In 6 Major E-Commerce Trends for 2014: Emerging Strategies for Converting New Customers, 2Checkout shows the emergent areas merchants need to focus on to take advantage of how consumers are shopping and how companies are adapting. This guide provides concrete takeaways on how to prepare your company for the cutting edge, whether it’s making your mobile storefronts responsive or learning how to crowdfund a new product.
To get instant access to this FREE guide and explore other e-books and white papers, visit the 2Checkout E-Commerce Academy.