April 24, 2014

Global Pricing Strategies: Competitive Pricing

Posted by Xan Bonneau Category IconInternational Category IconMarketing

Access 2Checkout’s free e-book, Pricing for a Global Market, to learn about the best pricing models for online businesses. Welcome to the double-edged sword of competitive pricing: charge too little and your e-commerce company won’t cover costs, charge too much and you’ll lose market share to your discounting competitor. This pricing model dominates commodities and high-volume goods at grocery stores. But is it right for you? Can you manage to profit from such a cut-throat scenario? 2Checkout Producer Xan Bonneau answers these question in more in the above video.

  • - What is competitive pricing?
  • - What products should be sold under a competitive pricing model?
  • - How should you discount if using competitive pricing?

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