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Articles by 2checkout:

July 10, 2010

Images Dazzle, but Words Sell

What a mess! I wanted to test conversions using an introductory video clip on the sales page for my copywriting course, so I went to a...
January 8, 2010

Clearing the Mystery of PCI Compliance – Final Thoughts

In previous weeks we have been looking at how to become PCI compliant. I will confess, that starting on this article series I knew next to...
May 11, 2010

Wedding Help from 2Checkout Suppliers

June is a popular month for weddings. We can trace this popularity back to the Roman goddess of marriage and wives, Juno. To honor the wife of...
November 25, 2009

Thank You All

This Thursday, in the US, we celebrate Thanksgiving Day. Most cultures have a day where we give thanks for our good fortune and acknowledge the...
March 5, 2010

Limited Telephone Support Outage

Update March 18, 2010 This issue has been resolved. Please note, this number (0871 284 4844) will only connect if the call is made from within...
July 8, 2009

Improvements to the Recurring Billing Process

*UPDATE*As of September 23, 2009, the improvements to our recurring billing processes have been implemented. 2Checkout is happy to announce some...
June 30, 2010

Vendor Administration – Now in Spanish

Yesterday, we added a Spanish language version of our Vendor Administration area. You can switch between English and Spanish pages by clicking...
January 5, 2010

Blogging in 2010

Like I said in my previous message, many of our projects have been the direct result of your feedback and requests. This is also true for the...
May 4, 2010

Testing & Tweaking Headlines for Maximum Results

Writing headlines can be a traumatic experience for some people. Even those with a good amount of expertise with writing copy can struggle with...
November 20, 2009

Clearing the Mystery of PCI Compliance (Part 3)

We are at the half-way mark in becoming PCI Compliant. We took a little break for Fraud Awareness Week and now we are ready to “Maintain a...
March 3, 2010

META Tags are Dead, Right? So Why Do I Need Them?

One of the first, and most basic, elements of search engine optimization (SEO) is META tags. Almost everyone quickly discovers the title,...
November 4, 2009

Increasing Online Sales

Smashing Magazine has an article that shows common website usability problems and ways to avoid or fix them. “The goal of user interface design...
June 29, 2010

Boosting the Bottom Line in Real-Time

The Internet is a fast-paced environment with people potentially communicating all day and all night about your industry, your competition, and...
January 1, 2010

Reviewing 2009 and Looking Forward to 2010

It’s that time again, time to remember the passing year and make plans for the next. Looking back on the year I am happy that our first...
April 27, 2010

Simple Ways to Increase Conversion Rate.

Getting potential customers to visit your site is just the beginning. What do you do once you have someone’s attention? Is your site doing all...
November 17, 2009

Dating the Trysumer

by Cidnee Stephen Marketing to a prospect is like dating, especially if your prospect is a ”trysumer.” For those of you who are...
February 23, 2010

Haitian Relief

As you know, last month the nation of Haiti was devastated by a series of earthquakes. This has profoundly impacted the lives of the poorest...
February 10, 2011

Customer Acquisition – Referrals and SEO

If you’re like me, you spend a good part of your day trying to figure out where your next customer is going to come from and how you can drum...
June 24, 2010

2Checkout Supplier Featured in 37Signals Article

37Signals is running an article series called “Bootstrapped, Profitable, and Proud” featuring businesses that are profitable and did not take...
December 23, 2009

New 2Checkout Employee of the Year

I’m pleased to announce that this year’s 2Checkout Employee of the Year is Mike Robinson. Some of you will know Mike from his work in...
April 26, 2010

New 2CO Purchase Page Design

Back in February, we told you how conversion rates rose 4%, thanks to A/B testing. After three waves of testing, we have seen a steady increase...
November 4, 2009

Increasing Online Sales

Smashing Magazinehas an article that shows common websiteusability problemsand ways to avoid or fix them. “The goal of user interface design...
February 4, 2010

Important Notice for Indian Suppliers

Updated February 5, 2010 If you are a supplier with an Indian bank account, you may receive the following message from 2Checkout: 2Checkout.com...
October 20, 2011

Do the new 1099-K reporting requirements apply to me?

Recently, the United States Government has enacted a law (Internal Revenue Code Section 6050W) which requires payment processors to send an IRS...
June 21, 2010

Yet Another Perl Conference – June 21-23

June 21-23, some representatives of 2Checkout with be attending Yet Another Perl Conference (YAPC) at the Ohio State University: “The Yet...
December 18, 2009

Clearing the Mystery of PCI Compliance (Part7)

This is it. We have reached the end of the tunnel and find ourselves at the last step in becoming PCI compliant. So let’s take a look at what...
April 20, 2010

Happy Mother’s Day

Mother’s Day is not only for you to show your appreciation to your own Mother, but to convey your best wishes to your friends, sisters,...
November 3, 2009

Lead or Stand Aside

I don’t mean to get carried away with the title of this post, but since reading John Maxwell’s book, The 21 Irrefutable Laws of...
February 3, 2010

10 Year Anniversary

Today is a landmark day for 2CO. I feel it is very important to celebrate your successes in life and today 2Checkout is very proud to have...
December 22, 2008

The Verification Process

New accounts and accounts that have a drastic increase in sales will go through the Verifications process, to have some of the orders verified by...
June 11, 2010

IMPORTANT! June 12 Maintenance Window

Starting at 11:00pm (EST) on June 12, our payment processing partner  has scheduled some maintenance that should only last approximately 45...
December 16, 2009

Social Media – The New Word-of-Mouth

Get Elastichas anarticleabout how consumers use Social Media. This prompted me to think about how businesses and customers communicate with each...
April 13, 2010

Corporate Entities

New business owners are often a little confused about “corporate entities”. More specifically, many businesses are not quite sure how they...
October 30, 2009

Clearing the Mystery of PCI Compliance (Part 2)

Last week I wrote an article detailing how to comply with the first twoPCI DSS Standards. In this article, I will show what is involved in...
February 3, 2010

Easy Steps for Testing Your Website Copy

One of the biggest mistakes any website owner can make is putting up a site and walking away. Websites are not static. That’s because, even...
January 27, 2014

Introducing the 2Checkout E-Commerce Glossary: The Language of Online Business—“Acquiring Bank”

In the 2Checkout Glossary, we review the fundamental terms and players who help define the landscape of online business today in simple and easy...
June 9, 2010

Why Serve a Niche Market?

Niche Marketing, selling to a specialized market in which a limited and clearly defined range of products is sold to a specific group of...
December 11, 2009

Clearing the Mystery of PCI Compliance (Part6)

This week, we move on from creating our secure network and start to develop a system to monitor the network, alert us if there is any suspicious...
April 11, 2010

Scheduled Phone Maintenance

We will be performing maintenance on our phone system in preparation for a capacity upgrade.  The maintenance window is on 4/12/2010 between...
October 29, 2009

2Checkout API Beta

2Checkout’s development staff has been diligently working to create a back office application programming interface (API). This API will help...
January 29, 2010

2009 2CO Company Charitable Donations

2Checkout takes an active role in helping our employees support their favorite charities and non-profit organizations. We also actively support...
November 9, 2007

The New FCEFT and you!

Vendors that are located in Great Britain, Australia, and Canada are able to receive payment via Foreign Currency Electronic Funds Transfer...
June 2, 2010

The 5 Biggest Landing Page Mistakes that Cost You Sales

It seems to be the newest catch phrase. “Landing page” is now used to describe everything from an ordinary Home page to any other page of...
December 10, 2009

Maintenance Notification

One of our partners will be performing routine maintenance this evening for 15 to 20 minutes beginning at 7:00 P.M. EST US, December 10, 2009....
April 7, 2010

Using Conversion Rates to Troubleshoot Your Website

What do you think of when you hear the term “conversion rate?”  Most people envision a single figure that represents the percentage of...
October 28, 2009

Some Recent Updates

The past few months we have made improvements, fixed a few bugs, and added some new features. Below are some of the projects our Development Team...
January 22, 2010

Setting Yourself Apart

Having a quality product, quick shipping,  an attractive website, and an effective marketing strategy are some of the ingredients to a...
May 25, 2010

Father’s Day

On June 20 this year, we celebrate our fathers and other important father figures in our lives. But when did Father’s Day start? In 1909, Mrs....
December 9, 2009

Innovation Awards Semi-Finalist

We have received news that 2Checkout has made the list of semi-finalists in Tech Columbus’ annual Innovation Awards held on Feb 4, 2010. We are...
March 30, 2010

PIN Debit and Signature Debit Payments

More and more people are using debit cards to help them maintain their budgets. Unlike a credit card, a debit card accesses the available funds...
October 23, 2009

Clearing the Mystery of PCI Compliance (Part 1)

This is the first is a twelve-part series detailing what is involved with PCI compliance. Earlier, Warner gave a very good overview of PCI DSS...
January 20, 2010

2009 Employee Charitable Contributions

Every year 2CO makes a charitable donation to an organization on behalf of each employee. This allows us to individually support causes and...
May 21, 2010

2Checkout Adds PayPal to Recurring Billing Options

Recurring billing services is one of the most popular features 2Checkout offers. Customers, however, were limited to only paying with their...
December 4, 2009

Clearing the Mystery of PCI Compliance (Part5)

Over the past four weeks we have been taking a look at becoming PCI compliant. We have set up our network, we are encrypting customer’s...
March 25, 2010

New Site Design

You have probably noticed that things look a little different today. Well, we did a little redecorating, moved some things around, and spruced...
August 14, 2009

Rainy Saturday? Let’s Play Ball!

Mud Volleyball that is. The Epilepsy Foundation of Central Ohio had it’s 24th annual Mud Volleyball Tournament July 25 and 2Checkout was there...
January 15, 2010

Back Office Admin API

If you remember my last post in 2009, you may recall a little tease at the end saying that we had some big plans for this year. Well, I’m happy...
May 18, 2010

Earning Social Currency

Ben Paynterhas an article atFast Companyabout the difference between having a popular brand, and having fans of your brand. Does having a large...
November 26, 2009

Clearing the Mystery of PCI Compliance (Part 4)

Last week we looked at Anti-Virus(AV) software. This provides us with a reasonable level of protection so that we can protect our customers’...
April 16, 2010

Double-Digit Growth For Online Retail

Forrester Research recently released the findings of two studies. The results were very optimistic for the continued growth of Internet...
July 31, 2009

The 2CO reloadable MasterCard® by Payoneer

Now a faster, easier way to get paid – the 2CO reloadable MasterCard®. Have your future payments loaded to your 2Checkout reloadable...