Adriana Iordan

Sr. Director, Product Management

​My passion for software marketing and e-commerce development, together with my Computer Science diploma and over 7 years’ experience in online marketing strategy and planning, user experience, conversion rate analysis and product marketing have brought me at Avangate.

I was glad to serve a two year term on the Board Directors of the Association of Software Professionals until 2010.

I have been passionately involved in web technologies and focused on helping software companies to sell more and to better understand the online business even prior to Avangate.

My personal interests revolve around rock and jazz music, art films, internet media and literature.

Articles by Adriana Iordan:

October 5, 2017

7 Ways to Make It Easier for Your Customers to Renew Subscriptions

Every marketer should know by now that retaining customers is more cost-effective than acquiring new ones. On average, it costs five times as much to attract a new customer than to keep an existing one. In other words, turning a blind eye to...