Faith Albert

Marketing & Sales Specialist at 2Checkout

Faith Albert sees tech as a way to make everyday life easier and less mundane, and is constantly looking for ways to enhance the e-commerce experience. An Account Manager at start-up Parking Panda, Faith currently resides in Baltimore, Maryland with her husband and Pit Bull, Kaya. She urges you not to believe everything you see on The Wire.


Articles by Faith Albert:

May 5, 2014

Global Shipping 101

Nobody can deny the massive role shipping plays in online retail. Receiving a package from your front porch is the adult version of opening...
December 16, 2013

Breaking It Down: 5 E-Commerce Metrics Besides Profit

Yes, profit is important. Very, very important. But it’s not the only number you should keep your eye on as you evaluate the success of...
May 8, 2014

4 Ways to Upsell the Most Discerning E-Commerce Shopper

I’ve always been told that I could sell anything to anyone. I started my sales career in the 2nd grade with erasers and slowly graduated to...
December 20, 2013

A Holiday Miracle: 5 Ways E-Commerce is Better Than Brick & Mortar

“Many Christmases ago, I went to buy a doll for my son. I reached for the last one they had, but so did another man. As I rained blows upon...
May 20, 2014

The New Pop-Up: Less Inventory, More Buzz

Welcome to the pop-up shop. You may be familiar. In this model, retail stores that can’t afford rent for a full year open a store room for...
December 30, 2013

The Great 2013 Shipping Fail: Storms & Procrastination Kept Deliveries at Bay

Promises. Around the holiday season we find ourselves making many and hoping to fulfill (at least) a few. “Sure I will finish that project...
December 31, 2013

Why Pinterest is the Most Effective Social Platform in E-Commerce: 3 Sites Who Do It Right

Obsession. We all have one. Some of us choose food — that fatty, over-the-top, mom-made mac & cheese you gorged yourself on during your...
June 6, 2014

E-Commerce Newsflash: How Social Curation Is Replacing the Dressing Room

I am a shopper. Repeat after me: shop-per. I am one of those women who will scour as many sites as it takes to find the perfect shirt. However,...
October 30, 2013

5 Ways to Capture Attention and Convert a Multitasker

E-commerce customers are, by nature, multitaskers. Like many of us, they need to clean, run to the grocery store, finish up multiple projects at...
January 8, 2014

6 Tips to Outsmart Facebook Advertising Oblivion

“Cause Thefacebook is cool and if we start installing pop-ups for Mountain Dew it’s not gonna be cool…” Mark Zuckerberg’s...
November 1, 2013

4 Best Practices for Shipping 2.0

Shipping — it can be mundane, routine, and even boring if you’re not a fan of operations and logistics. However, when you have little to...
January 22, 2014

Lead Nurturing 101

Image Courtesy http://www.gardenguides.com/watering-basics/I was listening to a motivational sales pitch the other day from Jeffery Gitomer. He...
November 14, 2013

AB Testing: The Why & How

Photo courtesy likethebirds, Flickr A/B testing, CPC, SEO, SEM — so many buzz acronyms, so little time. Recently, marketers have been tossing...
January 23, 2014

2 Ways to Improve Customer Service Response Time

I was shopping online for the PERFECT dress that just so happened to be offered on two competing sites. However, I was concerned that the dresses...
November 21, 2013

Last Minute Prep Tips for Cyber Monday

Carrie Bradshaw, the iconic fashionista from the hit HBO series Sex and the City, was supposed to be the savviest shopper. She had style and...
January 30, 2014

How to Re-Engage the Lapsed E-Commerce Customer

I am a total creature of habit. I could eat Mexican five times a week. I attend the same yoga classes. And I could watch Along Came Polly on...
February 11, 2014

Pro-what? Dissecting Prosumerism to Engage and Yield Sales

Prosumer — kinda sounds like a ligament you could hurt while playing tennis. In actuality, the term originates from a book called The Third...
December 2, 2013

Social Media Death Match: How to Emerge from the Online Battlefield Unscathed

I may be dating myself a little here, but I can remember tuning in religiously to an MTV show called Celebrity Death Match in my youth....
April 17, 2014

The First Steps to Global Expansion: Research & Localize

 Let’s prepare for war. Okay, okay, that might be a tad dramatic, but recon is a key tool when trying to dominate global sales....