Janna Leyde

Marketing & Communications Specialist at 2Checkout

Janna Leyde is a writer and published author living in Pittsburgh, PA. She has her master’s in journalism from New York University and is a regular contributor to magazines, blogs, and websites on topics ranging from healthy living to effective marketing. She’s also quite savvy when it comes to crowdfunding. Janna recently published her first book, He Never Liked Cake, a memoir of growing up with her father’s brain injury. When she’s not working with words, she’s teaching folks yoga.

 


Articles by Janna Leyde:

December 4, 2013

From Black Friday to Cyber Monday: E-commerce Sales Soar

For 2013, the holiday shopping season kicked off with the e-commerce sector netting more than $2 billion. Online sales on Black Friday just...
June 23, 2014

Wearable Tech: Fashion Meets Function in E-Commerce

Last year, wearable technology grew from a mere 200,000 wearable devices to 1.6 million, according to a report by Credit Suisse. By the end of...
February 20, 2014

4 Essential Mobile E-Commerce Tips

As mobile commerce (or m-commerce) brings a new accessibility and speed to the e-commerce marketplace, it’s looking like handheld revenue will...
April 16, 2014

Everything We Know About Facebook’s New Payment Service

The Facebook bank is nearly here. According to an article in the Financial Times, Mark Zuckerberg and friends are in the final stages of bringing...
December 13, 2013

7 Ways to Acquire Customers via Twitter

The entire world is following @justinbeiber, or so it seems. The feisty pop icon touts 44 million @followers and counting. From a marketing...
February 28, 2014

3 Ways To Sabotage Your SEO

Search Engine Optimization, or SEO, has rules. As hidden or as obscure as they may be, they’re absolutely essential. SEO is how you format all...
April 22, 2014

Alibaba: The Biggest E-Commerce IPO in History

Single’s Day — aka November 11th — was last year’s most successful day in the history of online sales. Not Black Friday. Not Cyber...
December 18, 2013

7 Ways to Acquire Customers via Instagram

Image is everything, and these days everyone loves a photo — filtered or #unfiltered. Instagram is proof. Last month, according to Nitrogram,...
March 4, 2014

Going Omni-Channel: 3 Strategies

Let’s talk about going omni-channel. First, let’s differentiate omni-channel from its sister platforms, multi-channel and cross-channel. The...
April 28, 2014

World-Wide Wi-Fi: Why Google and Facebook Are Providing Free Wireless to Developing Countries

Approximately one third of the world’s population has access to the Internet. Billions of individuals across the planet enjoy the ease and...
December 19, 2013

7 Ways to Acquire Customers via Facebook

Remember when Facebook was only for the in-the-know college kids? That was 2004. Mark Zuckerberg knew what he was doing. Almost a decade later...
March 7, 2014

Everything You Need to Know About Facebook’s Call-To-Action Buttons

Facebook just created five more call-to-action (CTA) buttons. Entries Shop Now, Learn More, Sign Up, Book Now, and Download may soon become new...
May 6, 2014

Twitter and Amazon Bridge Social Media & E-Commerce With #AmazonCart

Amazon meet Twitter. Twitter, Amazon. Now go ahead and have a genius e-commerce love child. #AmazonCart is the newest, easiest, and fastest way...
January 7, 2014

Boxing Day & Cyber Monday Set Record E-Com Numbers for Holiday 2013

Less than two months ago, American e-commerce experienced its biggest online shopping day to date: Cyber Monday. In fact, US online shoppers...
March 19, 2014

International Day of Happiness 2014: 3 E-Commerce Campaigns That Put a Smile On Our Face

Get Happy on a Global Scale Gross National Happiness trumps Gross National Product in the small country of Bhutan. It’s been that way since...
October 31, 2013

4 of the Best Ways to Design a Persistent Shopping Cart

According to Baymard.com, more than 60 percent of online shoppers fill their shopping cart full of “wish list” items, only to abscond. The...
May 12, 2014

E-Commerce Vacation: The Top 4 Global Hotspots for Domination

Considering that e-commerce is the business of shopping online, and shopping online can take place anywhere with an online connection, a few...
January 16, 2014

Bitcoin 101: The Invisible, Uninsurable Currency of the Internet Is Still Kicking

Despite the mass amount of criticism, condescension, and sheer confusion that the crypto currency known as Bitcoin has withdrawn since its...
November 8, 2013

5 Mistakes of a Twitter Novice

Twitter officially went public yesterday and has been doing very, very well for itself. Now with over 200 millions users, the social...
June 5, 2014

Which Languages Have the Most Power in E-Commerce?

The Internet is a realm without borders. You can reach anyone, anywhere, in any country. Yet there remains one digital border: language. In 2004,...
January 24, 2014

How to Build a Subcom

The concept behind a subcom is simple: a subscription service meets e-commerce. From the very beginning, both Birchbox and ShoeDazzle nailed this...
March 24, 2014

E-Commerce Mobile Apps: 4 Companies That Do It Right

Statistics show that people consume at least seven hours of media every day. Of those seven hours, 108 minutes are spent on a mobile device. In...
November 22, 2013

7 Ways to Acquire Customers From LinkedIn

Due to the rise of content marketing, LinkedIn is no longer limited to the B2B world. Last year, LinkedIn reported a 20 percent increase in B2C...
June 9, 2014

Biometrics: The Next Stage in E-Commerce Fraud Prevention

There are firewalls and secure socket layers to install, AVS settings to choose from, and PCI standards to uphold. After all that, there are...
January 31, 2014

It’s the Future: 5 Inspiring E-Commerce Innovations and Ideations of the Last Decade

There was a time when travelers had to actually make a phone call to airlines to purchase a plane ticket. Or music fans had to wait in line at...
March 25, 2014

3 Ways to Boost Your SEO for 2014

Last August, Google swooped in with Hummingbird, altering SEO as we know it with an entire re-write of the search algorithm. The new metrics made...
June 10, 2014

Skype Translate Breaks the Language Barrier

There are few barriers left to break through when it comes to digital communication, but spoken language remains one of the last hurdles for both...
February 6, 2014

What DeepMind Means for the Future of Consumer Behavior and Big Data

Rich content, customer connection, and m-commerce are all strategies that will keep companies on top of their e-commerce game in 2014. And the...
March 27, 2014

4 Ways to Get the Most Out of Google Analytics

Welcome to the most widely-used website statistics service, Google Analytics, where Google will help any company track its web visitors in...
November 25, 2013

The Pros of Facebook Advertising

There are over one billion people on Facebook, so it’s not exactly a hard sell to incorporate the ubiquitous platform into your marketing...
February 7, 2014

How to Crowdfund in 7 Steps

Photo via http://rocksaucestudios.com/tapsauce/post/crowdfunding-and-the-sec-a-state-of-uncertainty/First there was retail, and then with the...
April 3, 2014

Why The Oculus Rift Will Transform E-Commerce

Last month, the largest social network in the world bought what is arguably the best virtual reality gaming headset in the world. For $2 billion...
December 11, 2013

5 Tips to Tweet and Tweet Well

The Twitter IPO (NYSE: TWTR) is yesterday’s news. The social media website powers forward with 58 million tweets a day and 135,000 new...
June 20, 2014

E-Commerce & Main Street Hybrid: 11Main

China’s e-commerce super marketplace, Alibaba, is bringing the US a new and more personalized online shopping experience with 11main.com, an...
February 13, 2014

Twitter Card Analytics 101

Twitter just got down to business. Late last month, the San Francisco-based social media bastion launched Twitter Card Analytics, an informative...
April 14, 2014

Twitter Commerce is Coming

Twitter, the microblogging website devoted to breaking news, celebrity gossip, and real-time stock option updates, is stepping up the...