Sharon Wiles

Chief Marketing Officer

Sharon Wiles is Chief Marketing Officer of 2Checkout; leading both the Marketing team and the Product Management function for the organization. She has 19 years of Marketing experience and for the past 9 years her experience has primarily focused on the B2B space, payments, and banking.

Articles by Sharon Wiles:

July 19, 2013

Yes, a Web Business Also Needs a Strong Value Prop

This mistake is too commonly made by companies of all sizes. I’ve seen large organizations that are so fearful of identifying a discrete set of prospects to be their target audience, for fear of missing out on any opportunity, that they never...

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