Showing posts tagged with ''

April 16, 2014

Everything We Know About Facebook’s New Payment Service

Posted by Janna Leyde

The Facebook bank is nearly here. According to an article in the Financial Times, Mark Zuckerberg and friends are in the final stages of bringing us Facebook’s first mobile payment system. E-money, as it will allegedly be called, will give billions of Facebook users the means to pay for goods and services through the most popular social media platform in the world. The financial process will be...

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April 15, 2014

Global Pricing Strategies: Market Value Pricing

Posted by Xan Bonneau Category IconConversions & UX Category IconMarketing

Access 2Checkout’s free e-book, Pricing for a Global Market, to learn about the best pricing models for online businesses.

How to price a product or service is one of the most important decisions an e-commerce company will make. Whichever strategy is chosen will shape profit, branding, and operations at the deepest foundation of a company’s success. In this video, 2Checkout producer Xan Bonneau explores Market Value Pricing. In addition...

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April 14, 2014

Twitter Commerce is Coming

Posted by Janna Leyde Category IconNews & Trends Category IconSocial Media

Twitter, the microblogging website devoted to breaking news, celebrity gossip, and real-time stock option updates, is stepping up the functionality ladder. Next rung? E-commerce. Although this selling platform has only entered its infancy, it’s a first major step in expanding online payments to more social platforms.

How?

Facebook tried e-commerce a little over a year ago — well, tried...

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April 11, 2014

How to Protect Yourself from E-Commerce Fraud — Account Takeover

Posted by Xan Bonneau Category IconNews & Trends Category IconTechnology

Access 2Checkout’s free e-book, The Guide to E-Commerce Fraud, for the best strategies to identify and prevent online fraud.

Account Takeover, one of the most pervasive forms of e-commerce fraud, effected over 13 million buyers in 2013 alone. In addition to successfully penetrating such massive corporations as Target and Neiman Marcus, account takeover (or ATO) can also hobble small and middle market online businesses as well. In this...

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April 10, 2014

5 Reasons Why Your Company Can’t Live Without Google+

Posted by Sam Collier

Google+ might be seen as the geeky younger brother of more ubiquitous social networks, constantly bragging about all of its technical features and SEO sweeteners. In short, G+ just isn’t that cool. The platform has developed a reputation for being a ghost town, a network everyone has somehow managed to inadvertently sign up for, but nobody actually uses. From an e-commerce perspective, though, you’ll be...

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April 9, 2014

A Few Words on the Heartbleed Bug

Posted by Sean Edgar Category Icon2Checkout Category IconTechnology

Yeah, we know: the recent Heartbleed fiasco is kind of a big deal, and the news avalanche that’s followed hasn’t quelled fears of stolen passwords and hacked financial data. For those who haven’t been following, Heartbleed is a coding bug that allows outside parties access to the memory of servers running OpenSSL. This bug essentially “undoes” encryption,...

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April 8, 2014

Access 2Checkout’s Free E-Book, “The Guide to E-Commerce Fraud”

Posted by Sean Edgar Category IconInternational Category IconTechnology

Is there anything more discouraging than establishing an online business only to see bad actors, fraudulent parties, and hackers attack your site and your customers? Unfortunately, this problem is only growing in scale and complexity: fraud resulted in a loss of $3.5 billion dollars last year alone. So how does an e-commerce business protect itself on every level to ensure a safe and carefree digital environment, for both its customers and...

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April 7, 2014

7 Steps to Increase Your E-Commerce Site Speed

Posted by Shay-Jahen Merritté Category IconConversions & UX Category IconTechnology

In an age of ever-increasing broadband speeds and 4G mobile web connections, customers demand that everything run faster, from the short videos of Vine, to the one page checkouts on e-commerce sites: faster is simply better. This does’t just go for the content, but also applies to the speed of your overall website. Most consumers refuse wait longer than 3-4 seconds for a page to...

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April 4, 2014

5 Alternatives to Facebook Advertising

Posted by Sam Collier Category IconConversions & UX Category IconMarketing Category IconSocial Media

As recently as a few years ago, Facebook ads were a cheap and easy way to target your desired audience. Today, the targeting is much more advanced, but the cost per click is also much higher. Meanwhile, concerns about spammy profiles pushing up campaign costs have grown whilst organic reach has declined, leaving many businesses wondering what Facebook can deliver for them.

But what are...

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April 3, 2014

Why The Oculus Rift Will Transform E-Commerce

Posted by Janna Leyde Category IconNews & Trends

Last month, the largest social network in the world bought what is arguably the best virtual reality gaming headset in the world. For $2 billion (cash and stock), Facebook acquired Oculus VR, the maker of Oculus Rift. Before we all have nightmares about Candy Crush lemon drops raining down on our heads, let’s talk about how this gaming headset will no longer be pigeonholed to the...

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