Showing posts tagged with ''

April 3, 2018

Marketing Automation vs. Email Marketing: What’s the Difference?

Posted by Mihai Bejgu Category Icon2Checkout Category IconMarketing
Marketing Automation vs. Email Marketing: What’s the Difference?

Marketers may be confused about the difference between email marketing and marketing automation. It’s easy to think you have all your email marketing bases covered if you’ve scheduled a newsletter to go out every month or so. The leads should start to roll in as soon as that’s in place, right?...

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March 23, 2018

Disputes, Chargebacks and Refunds: Do You Know Which Is Your Worst Enemy?

Posted by Magdalena Nicola Category Icon2Checkout Category IconInternational
Disputes, Chargebacks and Refunds: Do You Know Which Is Your Worst Enemy?

Disputes, chargebacks, and refunds can have a substantial effect on your revenue. We’ve already shown you how to avoid chargebacks and lower your chargeback rate.

In this post, we’ll take a look at the difference between disputes, claims, and chargebacks, then touch on how to develop an...

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March 13, 2018

7 Tips for Global Commerce in Local Markets

Posted by Delia Ene Category Icon2Checkout Category IconConversions & UX Category IconInternational Category IconMarketing
7 Tips for Global Commerce in Local Markets

Engaging in global commerce is a great way to boost your business, but it’s not as easy as simply publishing one website and expecting it to work in every market. Selling digital goods globally requires localization – surprisingly, not necessarily of the product itself, but for sure of the ordering process.

Localizing the...

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March 9, 2018

Industry Buzz – February 2018

Posted by Raluca Marmureanu Category Icon2Checkout
Industry Buzz – February 2018

This month, we’re bringing you the usual roundup of product updates and resources, the latest industry buzz and helpful tips for growing your business.

We’re also proud to announce that 2Checkout was named on two Constellation ShortListsTM: Matrix Commerce Campaign to Commerce and Smart Services Digital Monetization Platforms.

Without...

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February 20, 2018

Awaken Your Inner Scientist: Use Behavioral Science to Validate Ads, Redesigns and Landing Pages

Posted by Brian Massey Category Icon2Checkout Category IconConversions & UX
Awaken Your Inner Scientist: Use Behavioral Science to Validate Ads, Redesigns and Landing Pages

The TV series Mad Men popularized Don Draper and his creative genius. Don took a few bits of data about a demographic and used them to develop brilliant taglines his clients loved. The only problem? He might have been able to do even more, if he’d had more data to work with.

...

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February 16, 2018

What Is GDPR and How Does It Affect Your Business? Expert Interview

Posted by Eugen Marinescu Category Icon2Checkout Category IconInternational
What Is GDPR and How Does It Affect Your Business? Expert Interview

I recently had the pleasure of chatting with Dejan Kosutic, CEO of Advisera, a provider of documentation and online support for various international standards such as ISO, ITIL and, more recently, GDPR compliance. It’s about the hot topic of GDPR, since it is a stringent and imminent issue on everyone’s mind in the...

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February 12, 2018

eCommerce Predictions Panel Discussion Part I

Posted by Raluca Marmureanu Category Icon2Checkout Category IconInternational Category IconNews & Trends
eCommerce Predictions Panel Discussion Part I

We’ve recently had the pleasure to host a panel discussion on eCommerce Predictions for 2018. Erich Litch, Chief Revenue Officer at 2Checkout, moderated the panel of five amazing speakers who shared their thoughts on the broad and exciting topics of eCommerce, marketing, customer acquisition and retention.

Here’s the...

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February 8, 2018

11 eCommerce Checkout Tips that Increase Site and Cart Conversions

Posted by Adriana Iordan Category Icon2Checkout Category IconConversions & UX
11 eCommerce Checkout Tips that Increase Site and Cart Conversions

The eCommerce purchase flow should be pretty simple: people navigate through your site, choose the products or services they want to buy and add them to the shopping cart, ultimately placing an order.

However, during this journey, a lot of distractions and blockers could lead to unfinished orders and...

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January 25, 2018

Key eCommerce Trends to Watch in 2018

Posted by Daniel Sava Category Icon2Checkout Category IconInternational Category IconMarketing Category IconNews & Trends
Key eCommerce Trends to Watch in 2018

In a connected world, things change fast. By nature, the software industry moves faster than most other industries. We’re always keeping an eye on trends so we can help you make the most of them in your business. Here are a few emerging trends we think you should watch closely in 2018, and how you can take advantage of them.

Monetizing...

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January 18, 2018

130+ eCommerce & Digital Marketing Events in 2018 You Shouldn’t Miss

Posted by Raluca Marmureanu Category Icon2Checkout Category IconInternational
130+ eCommerce & Digital Marketing Events in 2018 You Shouldn’t Miss

In today’s world, it couldn’t be any easier to connect with entrepreneurs, specialists, innovators, and creatives. While interacting online is helpful, connecting with people face-to-face at conferences is even better.

Fortunately for you, we’ve organized all the best affiliate, technology,...

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