Showing posts tagged with 'Conversions & UX'

March 13, 2018

7 Tips for Global Commerce in Local Markets

Posted by Delia Ene Category Icon2Checkout Category IconConversions & UX Category IconInternational Category IconMarketing
7 Tips for Global Commerce in Local Markets

Engaging in global commerce is a great way to boost your business, but it’s not as easy as simply publishing one website and expecting it to work in every market. Selling digital goods globally requires localization – surprisingly, not necessarily of the product itself, but for sure of the ordering process.

Localizing the...

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February 20, 2018

Awaken Your Inner Scientist: Use Behavioral Science to Validate Ads, Redesigns and Landing Pages

Posted by Brian Massey Category Icon2Checkout Category IconConversions & UX
Awaken Your Inner Scientist: Use Behavioral Science to Validate Ads, Redesigns and Landing Pages

The TV series Mad Men popularized Don Draper and his creative genius. Don took a few bits of data about a demographic and used them to develop brilliant taglines his clients loved. The only problem? He might have been able to do even more, if he’d had more data to work with.

...

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February 8, 2018

11 eCommerce Checkout Tips that Increase Site and Cart Conversions

Posted by Adriana Iordan Category Icon2Checkout Category IconConversions & UX
11 eCommerce Checkout Tips that Increase Site and Cart Conversions

The eCommerce purchase flow should be pretty simple: people navigate through your site, choose the products or services they want to buy and add them to the shopping cart, ultimately placing an order.

However, during this journey, a lot of distractions and blockers could lead to unfinished orders and...

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November 7, 2017

15 Killer CRO Strategy Infographics You Must See

Posted by Raluca Marmureanu Category Icon2Checkout Category IconConversions & UX
15 Killer CRO Strategy Infographics You Must See

There can no longer be any doubt that conversion rate optimization (CRO) is incredibly important. Even a modest increase in conversion rate can produce an enormous increase in profit for your business.

But CRO is hard. There are a lot of expert tips to try, many of which are compiled in long articles that can...

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October 5, 2017

7 Ways to Make It Easier for Your Customers to Renew Subscriptions

Posted by Adriana Iordan Category Icon2Checkout Category IconConversions & UX

Every marketer should know by now that retaining customers is more cost-effective than acquiring new ones. On average, it costs five times as much to attract a new customer than to keep an existing one. In other words, turning a blind eye to your existing customers can put you out of business faster than you might expect.

A good retention strategy delivers the...

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August 29, 2017

Do You Know Everything About CRO? 17 Experts Share Their Insights

Posted by Raluca Marmureanu Category Icon2Checkout Category IconConversions & UX
Do You Know Everything About CRO? 17 Experts Share Their Insights

If you’re not growing, you’re dying. Sadly, many companies start their conversion rate optimization (CRO) strategy off on the wrong foot, with dated or generic tools that won’t help them grow.

Fortunately, there are a lot of CRO best practices and tools out there that marketers and growth...

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July 8, 2014

‘Tis the Season for Fraud Prevention

Posted by 2Checkout Category IconConversions & UX Category IconInternational
#security#Security

The last two months of the year are full of holidays around the world, many of which spur increased buying behavior from consumers worldwide. While the holiday season may be a major revenue generator for merchants, it also tends to cause an increase in the number of fraud cases merchants must deal with. In fact, November sees more fraud involving card not...

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June 25, 2014

Increasing Conversions Through UX: Product Categories

Posted by 2Checkout Category IconConversions & UX
#ux

So, you’ve mastered the art of driving traffic to your e-commerce website, but have yet to dominate conversions. Users come, they browse, and they leave. Why? It might be because your business has yet to differentiate itself (check out this blog for tips on how to achieve differentiation in e-commerce). If that isn’t the issue, it’s time to take a...

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June 24, 2014

How to Stand Apart From the Crowd: Differentiation in E-Commerce

Posted by 2Checkout Category IconConversions & UX Category IconMarketing
#differentiate

E-commerce websites currently comprise 10-12% of the Internet; by the time this blog is posted, there will roughly be one billion of these websites aggregated on the Internet. That’s over 100 million e-tailers all over the world with whom online merchants must compete to gain a share of the estimated $1.5 trillion online market. The...

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June 3, 2014

4 Tips to Boost Your Ecommerce Site’s Trustworthiness Today

Posted by 2Checkout Category IconConversions & UX Category IconMarketing
#trust

We’ve all been there: ready to make an online purchase, card in hand and search engine revving, and then we stumbled across a potential online store so inhospitable that a virus scan seemed necessary just to check out its wares. What’s worse than running across one of these sites while making a purchase? Actually owning one! But don’t worry:...

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