Showing posts tagged with 'Conversions & UX'

December 12, 2014

‘Tis the Season for Fraud Prevention

Posted by Janeesa Hollingshead Category Icon2Checkout Category IconConversions & UX


The last two months of the year are full of holidays around the world, many of which spur increased buying behavior from consumers worldwide. While the holiday season may be a major revenue generator for merchants, it also tends to cause an increase in the number of fraud cases merchants must deal with. In fact, November sees more fraud involving card...

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June 25, 2014

Increasing Conversions Through UX: Product Categories

Posted by Janeesa Hollingshead Category IconConversions & UX Category IconTechnology


So, you’ve mastered the art of driving traffic to your e-commerce website, but have yet to dominate conversions. Users come, they browse, and they leave. Why? It might be because your business has yet to differentiate itself (check out this blog for tips on how to achieve differentiation in e-commerce). If that isn’t the issue, it’s time to take a look...

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June 24, 2014

How to Stand Apart From the Crowd: Differentiation in E-Commerce

Posted by Janeesa Hollingshead Category IconConversions & UX Category IconInternational Category IconNews & Trends


E-commerce websites currently comprise 10-12% of the Internet; by the time this blog is posted, there will roughly be 

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June 13, 2014

E-Commerce & Gamification: Increase Your Sales Like These 3 Pros

Posted by Janeesa Hollingshead Category IconConversions & UX Category IconMarketing Category IconNews & Trends


Let’s face it: it can be all too easy for your brand to get lost in the constant stream of chatter on the Internet. Many companies rely heavily on their customer base to act as a digital megaphone: sharing, liking, and otherwise evangelizing for the brand in order to elevate brand awareness and prospect activity naturally. The key to effectively...

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June 6, 2014

E-Commerce Newsflash: How Social Curation Is Replacing the Dressing Room

Posted by Faith Albert Category IconConversions & UX Category IconNews & Trends
Fitbay help customers finds clothes that fit.

I am a shopper. Repeat after me: shop-per. I am one of those women who will scour as many sites as it takes to find the perfect shirt. However, there is nothing more frustrating than receiving what you think is the most glorious shirt in the mail, only to find you need to return it. This is one of the main reasons I am...

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June 5, 2014

Which Languages Have the Most Power in E-Commerce?

Posted by Janna Leyde Category IconConversions & UX Category IconInternational


The Internet is a realm without borders. You can reach anyone, anywhere, in any country. Yet there remains one digital border: language. In 2004, Ethan Zuckerman, co-founder of the global blogging website Global Voices, made an observation one evening while he was having dinner with about a dozen of his blogger friends in Amman, Jordan, all...

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June 3, 2014

4 Tips to Boost Your Ecommerce Site’s Trustworthiness Today

Posted by Janeesa Hollingshead Category IconConversions & UX Category IconMarketing


We’ve all been there: ready to make an online purchase, card in hand and search engine revving, and then we stumbled across a potential online store so inhospitable that a virus scan seemed necessary just to check out its wares. What’s worse than running across one of these sites while making a purchase? Actually owning one! But don’t worry: any...

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May 30, 2014

New Facebook Video Analytics Measure Demographic Info, Points of Interest

Posted by Sam Collier Category IconConversions & UX Category IconSocial Media

The new Facebook video analytic aim to help understand how people respond to the videos on Facebook.

When your company shares a promotional video online, the chances are high that you turn to YouTube, Vimeo, or even Wistia. Video is one of the key areas where Facebook has yet to dominate, but now the world’s most popular social media platform is looking to change...

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May 23, 2014

Best Practices for Starting an E-Commerce Loyalty Program

Posted by Janeesa Hollingshead Category IconConversions & UX Category IconMarketing

Did you know there are over 2 billion loyalty program memberships in the United States alone? That means on average each household belongs to and participates in approximately 18 different loyalty programs! Companies across the world have been using rewards since the 1980s to both attract and retain customers — and with the rise of global selling, it’s become...

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May 22, 2014

Access 2Checkout’s Free E-Book, “25 Tips to Master International SEO”

Posted by Sean Edgar Category IconConversions & UX Category IconTechnology

Search engine optimization (SEO) is essential for not only guaranteeing that your e-commerce site is seen, but also spread, shared, and valued. International expansion adds a new degree of complexity to ensuring that you end up with the right page ranking on the right browser. But how do you guarantee that your site has the right domain? What role does language play? Is Google the only search engine you should focus your efforts on?


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