Showing posts tagged with 'Conversions & UX'

June 8, 2018

UX and CX Mistakes That Are Costing You Customers

Posted by Andy Mura Category Icon2Checkout Category IconConversions & UX
UX and CX Mistakes That Are Costing You Customers

We’re living in a world dominated by hyper-competition and this holds particularly true for etailers.

Now more than ever, online businesses that want to succeed must concentrate on the overall customer experience which starts from the discovery journey that leads people to a particular offer and continues throughout the entire...

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May 23, 2018

3 Simple Steps to Localizing Your Website

Posted by Cosmin Deftu Category Icon2Checkout Category IconConversions & UX Category IconInternational
3 Simple Steps to Localizing Your Website

Konnichiwa. Willkommen. Hello. Do you know what greeting to serve up to your website users? If you’re not speaking their language, you may be missing out on a considerable amount of sales.If your website is not localized, you’re not doing nearly as much as you could to engage your customers and close sales around the world. So how can...

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April 30, 2018

Five Things to Consider When Localizing Your Payment Process

Posted by Cosmin Deftu Category Icon2Checkout Category IconConversions & UX
Five Things to Consider When Localizing Your Payment Process

No matter what you’re selling, there’s probably an opportunity for you to sell it in a new market.

To make the most of your opportunity to grow your business by selling in a specific region or country, you’ll need to support, besides local languages, local payment methods, currencies, as well as comply with...

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April 24, 2018

How Personalization Could Change Your eCommerce Game

Posted by Roxana Gaina Category Icon2Checkout Category IconConversions & UX Category IconMarketing
How Personalization Could Change Your eCommerce Game

You know when you’re browsing a website, finally click on a product, and another part of the page then shows recommendations of other products you might also like? This is personalization in action.

To be more specific, eCommerce personalization is all about delivering individualized content (discounts, offers...

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March 13, 2018

7 Tips for Global Commerce in Local Markets

Posted by Delia Ene Category Icon2Checkout Category IconConversions & UX Category IconInternational Category IconMarketing
7 Tips for Global Commerce in Local Markets

Engaging in global commerce is a great way to boost your business, but it’s not as easy as simply publishing one website and expecting it to work in every market. Selling digital goods globally requires localization – surprisingly, not necessarily of the product itself, but for sure of the ordering process.

Localizing the...

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February 20, 2018

Awaken Your Inner Scientist: Use Behavioral Science to Validate Ads, Redesigns and Landing Pages

Posted by Brian Massey Category Icon2Checkout Category IconConversions & UX
Awaken Your Inner Scientist: Use Behavioral Science to Validate Ads, Redesigns and Landing Pages

The TV series Mad Men popularized Don Draper and his creative genius. Don took a few bits of data about a demographic and used them to develop brilliant taglines his clients loved. The only problem? He might have been able to do even more, if he’d had more data to work with.

...

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February 8, 2018

11 eCommerce Checkout Tips that Increase Site and Cart Conversions

Posted by Adriana Iordan Category Icon2Checkout Category IconConversions & UX
11 eCommerce Checkout Tips that Increase Site and Cart Conversions

The eCommerce purchase flow should be pretty simple: people navigate through your site, choose the products or services they want to buy and add them to the shopping cart, ultimately placing an order.

However, during this journey, a lot of distractions and blockers could lead to unfinished orders and...

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November 7, 2017

15 Killer CRO Strategy Infographics You Must See

Posted by Raluca Marmureanu Category Icon2Checkout Category IconConversions & UX
15 Killer CRO Strategy Infographics You Must See

There can no longer be any doubt that conversion rate optimization (CRO) is incredibly important. Even a modest increase in conversion rate can produce an enormous increase in profit for your business.

But CRO is hard. There are a lot of expert tips to try, many of which are compiled in long articles that can...

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October 5, 2017

7 Ways to Make It Easier for Your Customers to Renew Subscriptions

Posted by Adriana Iordan Category Icon2Checkout Category IconConversions & UX

Every marketer should know by now that retaining customers is more cost-effective than acquiring new ones. On average, it costs five times as much to attract a new customer than to keep an existing one. In other words, turning a blind eye to your existing customers can put you out of business faster than you might expect.

A good retention strategy delivers the...

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August 29, 2017

Do You Know Everything About CRO? 17 Experts Share Their Insights

Posted by Raluca Marmureanu Category Icon2Checkout Category IconConversions & UX
Do You Know Everything About CRO? 17 Experts Share Their Insights

If you’re not growing, you’re dying. Sadly, many companies start their conversion rate optimization (CRO) strategy off on the wrong foot, with dated or generic tools that won’t help them grow.

Fortunately, there are a lot of CRO best practices and tools out there that marketers and growth...

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