Showing posts tagged with 'Conversions & UX'

July 8, 2014

‘Tis the Season for Fraud Prevention

Posted by 2Checkout Category IconConversions & UX Category IconInternational
#security#Security

The last two months of the year are full of holidays around the world, many of which spur increased buying behavior from consumers worldwide. While the holiday season may be a major revenue generator for merchants, it also tends to cause an increase in the number of fraud cases merchants must deal with. In fact, November sees more fraud involving card not...

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June 25, 2014

Increasing Conversions Through UX: Product Categories

Posted by 2Checkout Category IconConversions & UX
#ux

So, you’ve mastered the art of driving traffic to your e-commerce website, but have yet to dominate conversions. Users come, they browse, and they leave. Why? It might be because your business has yet to differentiate itself (check out this blog for tips on how to achieve differentiation in e-commerce). If that isn’t the issue, it’s time to take a...

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June 24, 2014

How to Stand Apart From the Crowd: Differentiation in E-Commerce

Posted by 2Checkout Category IconConversions & UX Category IconMarketing
#differentiate

E-commerce websites currently comprise 10-12% of the Internet; by the time this blog is posted, there will roughly be one billion of these websites aggregated on the Internet. That’s over 100 million e-tailers all over the world with whom online merchants must compete to gain a share of the estimated $1.5 trillion online market. The...

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June 3, 2014

4 Tips to Boost Your Ecommerce Site’s Trustworthiness Today

Posted by 2Checkout Category IconConversions & UX Category IconMarketing
#trust

We’ve all been there: ready to make an online purchase, card in hand and search engine revving, and then we stumbled across a potential online store so inhospitable that a virus scan seemed necessary just to check out its wares. What’s worse than running across one of these sites while making a purchase? Actually owning one! But don’t worry:...

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October 31, 2013

4 of the Best Ways to Design a Persistent Shopping Cart

Posted by 2Checkout Category IconConversions & UX
#Persistence

According to Baymard.com, more than 60 percent of online shoppers fill their shopping cart full of “wish list” items, only to abscond. The e-commerce world refers to this as Abandoned Cart Syndrome (ACS), and it’s bad for business. Don’t fret; 2Checkout has a few tips to help avoid ACS and turn those wishes into concrete purchases. Read our four lessons below on how...

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October 29, 2013

5 Tips to Convert Buyers Through Trust

Posted by 2Checkout Category IconConversions & UX
Lack of trust is one of the reason why many visitors won't purchase products or services from e-commerce. #Trust

While a hilarious advertisement or flashy product might bring people to your site, inspiring faith in the strength and reliability of your brand is what will spur those visitors to invest their hard-earned money in what you’re offering, and also keep them coming back. Without the ability...

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October 16, 2013

5 Ways to Capture Attention and Convert a Multitasker

Posted by 2Checkout Category IconConversions & UX
Capture mulitaskers' attention and convert them buyers. #Multitask #Conversions

E-commerce customers are, by nature, multitaskers. Like many of us, they need to clean run to the grocery store, finish up multiple projects at work, go to PTA meetings, and find a house warming gift. Apply that same distraction to a website, and it’s a wonder any buyer actually makes it through an online purchase...

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September 17, 2013

Building the New 2Checkout Website

Posted by Simon Paul Category Icon2Checkout Category IconConversions & UX

As companies and technology evolve, so do the demands of their corresponding websites. Industry trends such as responsive design enhanced interaction and engaging content strategies help drive website evolution. At the same time company business goals, architectural shifts, and product improvements change the character of a website. At 2Checkout, these were the elements...

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April 7, 2010

Using Conversion Rates to Troubleshoot Your Website

Posted by 2Checkout Category IconConversions & UX

Karon Thackston

What do you think of when you hear the term “conversion rate?” Most people envision a single figure that represents the percentage of site visitors who convert from lookers into paying customers. But that’s only one type.

Simply put, a conversion rate can measure any point at any step throughout your buying process. In addition to giving you a metric with which you...

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March 3, 2010

META Tags are Dead, Right? So Why Do I Need Them?

Posted by 2Checkout Category IconConversions & UX

Karon Thackston

One of the first, and most basic, elements of search engine optimization (SEO) is META tags. Almost everyone quickly discovers the title, description and keyword tag located in the HTML coding of each web page. However, there are many misconceptions and myths floating around online. Let’s take a minute to go through the latest information about these tags so you’ll know what...

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