Showing posts tagged with 'Conversions & UX'

May 20, 2014

The New Pop-Up: Less Inventory, More Buzz

Posted by Faith Albert Category IconConversions & UX Category IconNews & Trends

Welcome to the pop-up shop. You may be familiar.

In this model, retail stores that can’t afford rent for a full year open a store room for only two to three months, maximizing revenue and decreasing overhead. These operations are usually seasonal shops that might tout Christmas decorations or Halloween costumes. But with some recent innovations, this scenario has become old hat (pun intended).

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May 19, 2014

Boost Global Conversions with User Experience & Design, Featuring Alex Harris

Posted by Sean Edgar Category IconConversions & UX Category IconTechnology

In this Google Hangout, 2Checkout Content Wrangler Sean Edgar sits down with User Experience & Design specialist Alex Harris to discuss how international e-commerce companies can create websites that lead to more conversions and lead generation. Alex Harris is the founder and creative director at AlexDesigns.com; with a workhistory that spans conversion rate optimization and AB testing since 2001, Harris brings rich insights into how companies...

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May 15, 2014

Custom URL Shortening for E-Commerce, Part 2

Posted by Shay-Jahen Merritté Category IconConversions & UX Category IconTechnology

In Part 1 of Custom URL Shortening for E-commerce, we looked at some applications of how and why your company should use a custom URL shortener. In part 2, we will take a quick walkthrough of how to actually set up your custom URL shortener with Bitly.com.

Setting up a custom URL shortener only requires two easy steps. One of the steps requires some creativity, and the other...

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May 14, 2014

Custom URL Shortening for E-Commerce, Part 1

Posted by Shay-Jahen Merritté Category IconConversions & UX Category IconTechnology

In Part 1 of Custom URL Shortening for E-commerce, we’ll take a look at some applications of how and why your company should use a custom URL shortener. In part 2 we’ll walk through how to actually set up your custom URL shortener with Bitly.com.

What is URL Shortening?

URL Shortening (or Link Shortening) is the technique of transforming a...

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May 9, 2014

How to Localize in India the Right Way

Posted by Frannie Jackson Category IconConversions & UX Category IconInternational

More than just translating your website and converting currencies, localization is crucial to any e-commerce merchant looking to expand globally. But what does successful localization in action look like? Let’s take a look at India.

Launched in June of last year, Amazon India is already revolutionizing e-commerce in the country. From operating a culturally-specific...

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May 8, 2014

4 Ways to Upsell the Most Discerning E-Commerce Shopper

Posted by Faith Albert Category IconConversions & UX Category IconMarketing

I’ve always been told that I could sell anything to anyone. I started my sales career in the 2nd grade with erasers and slowly graduated to Pogs by 8th grade. If the World Wide Web were what it is today, I know I would have taken to the internet to sell my swag. I was constantly trying to find ways to get my fellow students to increase their orders. After all, that ice cream bar at the cafeteria...

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May 1, 2014

Global Pricing Strategies: Value-Based Pricing

Posted by Xan Bonneau Category IconConversions & UX Category IconMarketing

Access 2Checkout’s free e-book, Pricing for a Global Market, to learn about the best pricing models for online businesses. Value-based pricing doesn’t work for everyone, but when it does, the return on investment can be massive. This unique approach doesn’t value a product or service on how much it costs to make, but on how much a customer is willing to pay for it. This is the realm of art, fashion, and entertainment, where...

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April 17, 2014

The First Steps to Global Expansion: Research & Localize

Posted by Faith Albert Category IconConversions & UX Category IconInternational

 

Let’s prepare for war. Okay, okay, that might be a tad dramatic, but recon is a key tool when trying to dominate global sales. Additionally, knowing your product is pivotal to your success.

I know what your’e thinking: I know my product better than anyone. But do you know about your product in the global sense? Do you know the answers to the...

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April 15, 2014

Global Pricing Strategies: Market Value Pricing

Posted by Xan Bonneau Category IconConversions & UX Category IconMarketing

Access 2Checkout’s free e-book, Pricing for a Global Market, to learn about the best pricing models for online businesses.

How to price a product or service is one of the most important decisions an e-commerce company will make. Whichever strategy is chosen will shape profit, branding, and operations at the deepest foundation of a company’s success. In this video, 2Checkout producer Xan Bonneau explores Market Value Pricing. In addition...

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April 7, 2014

7 Steps to Increase Your E-Commerce Site Speed

Posted by Shay-Jahen Merritté Category IconConversions & UX Category IconTechnology

In an age of ever-increasing broadband speeds and 4G mobile web connections, customers demand that everything run faster, from the short videos of Vine, to the one page checkouts on e-commerce sites: faster is simply better. This does’t just go for the content, but also applies to the speed of your overall website. Most consumers refuse wait longer than 3-4 seconds for a page to...

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