Showing posts tagged with 'International'

April 17, 2014

The First Steps to Global Expansion: Research & Localize

Posted by Faith Albert Category IconConversions & UX Category IconInternational
LocalizationLocalization

Let’s prepare for war. Okay, okay, that might be a tad dramatic, but recon is a key tool when trying to dominate global sales. Additionally, knowing your product is pivotal to your success.

I know what your’e thinking: I know my product better than anyone. But do you know about your product in the global sense? Do you know the...

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April 8, 2014

Access 2Checkout’s Free E-Book, “The Guide to E-Commerce Fraud”

Posted by Sean Edgar Category IconInternational Category IconTechnology

Is there anything more discouraging than establishing an online business only to see bad actors, fraudulent parties, and hackers attack your site and your customers? Unfortunately, this problem is only growing in scale and complexity: fraud resulted in a loss of $3.5 billion dollars last year alone. So how does an e-commerce business protect itself on every level to ensure a safe and carefree digital environment, for both its customers and...

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March 5, 2014

Understanding Russian Social Media: VKontakte & Odnoklassniki

Posted by Frannie Jackson Category IconInternational Category IconSocial Media
#SocialMedia, VKontakte & Odnoklassniki#SocialMedia, VKontakte & Odnoklassniki

More than just a random ingredient in any online marketing campaign, social media are just as important to international endeavors as well, with ahugeemphasis on localization. In light of the recent Winter Olympics, 2Checkout provided a concise overview Russia’s premier search...

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February 27, 2014

Access 2Checkout’s New E-Book, “The Guide to Indian Social Media”

Posted by Sean Edgar Category IconConversions & UX Category IconInternational Category IconSocial Media

Holding the second largest population in the world with over 1.2 million inhabitants, India’s rise as a new digital haven isn’t especially surprising. But its online adoption rate of 31% year over year? This exciting development posits the South Asian country as an ascendent e-commerce megapower that’s slowly opening its borders to outside investment. But how does a company actually sell to a national demographic where 56% of the...

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February 25, 2014

Yandex 101: The First Step in Russian E-Commerce

Posted by Frannie Jackson Category IconInternational
Yandex, the largest search engine in RussiaYandex, the largest search engine in Russia

With the Winter Olympics past us, Russia’s monopoly of the international spotlight has come to a fitting close. Athletes returned to their home countries and the hashtag #sochi (as well as its viral bathroom-centric memes) has withdrawn from trending algorithms. But The Russian Federation...

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February 4, 2014

Is This the Year India Opens Up to Foreign Investment?

Posted by Frannie Jackson Category IconInternational

#AccessIndia#AccessIndia

India’s recent historical development as an incubator for makeshift online entrepreneurs is nothing new. It’s recent willingness to interact with major American e-commerce powers? That’s something else entirely. With major legislative changes on the horizon, 2014 could very well be the year when India receives funding and investment from global players. Here’s a...

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January 16, 2014

Access 2Checkout’s New E-Book, “The Guide to Chinese Social Media”

Posted by Sean Edgar Category IconInternational Category IconSocial Media

China has its own set of social media, here are some tips when marketing toward China's social media

Welcome to China. Internet penetration stands at 42%, 91% of that population visits social media sites, and the country hosts 75,000,000 more online shoppers than the United States. Any online merchant interested in expanding globally probably...

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January 7, 2014

Boxing Day & Cyber Monday Set Record E-Com Numbers for Holiday 2013

Posted by Janna Leyde Category IconInternational Category IconNews & Trends

#E-Commerce2013

Less than two months ago, American e-commerce experienced its biggest online shopping day to date: Cyber Monday. In fact, US online shoppers broke one sales record after the other in the days leading up to it — the Cyber5. Many e-retailers had high hopes that this momentum would stay strong well into the year-end Holiday 2013 season, and...

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December 17, 2013

4 Ways to Localize Your E-Commerce Experience

Posted by Sean Golden Category IconConversions & UX Category IconInternational Category IconMarketing
Localization, the process of adapting a product or content to a specific market

One unmistakable advantage brick-and-mortar businesses have over e-commerce merchants is the ability to grow into communities and accommodate the unique flavors and local colors of a geographic niche. After all, addressing consumers on the most personal, comfortable level adds a degree of insight and accommodation that...

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November 18, 2013

2Checkout Podcast #2: Brand & Visual Identity with Steff Geissbuhler

Posted by Sean Edgar Category IconInternational Category IconMarketing

For today 2Checkout's podcast, Steff Geissbuhler will be joining us to share his thought on brand & visual identityIn 2Checkout’s second podcast, brand identity legend Steff Geissbuhler steps in for a guest lecture on how e-commerce merchants can design memorable and lasting visual identities that fully represent their core values. Steff’s portfolio includes such...

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