Let’s prepare for war. Okay, okay, that might be a tad dramatic, but recon is a key tool when trying to dominate global sales. Additionally, knowing your product is pivotal to your success.

I know what your’e thinking: I know my product better than anyone. But do you know about your product in the global sense? Do you know the answers to the...

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Is there anything more discouraging than establishing an online business only to see bad actors, fraudulent parties, and hackers attack your site and your customers? Unfortunately, this problem is only growing in scale and complexity: fraud resulted in a loss of $3.5 billion dollars last year alone. So how does an e-commerce business protect itself on every level to ensure a safe and carefree digital environment, for both its customers and...

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More than just a random ingredient in any online marketing campaign, social media are just as important to international endeavors as well, with a huge emphasis on localization. In light of the recent Winter Olympics, 2Checkout provided a concise overview Russia’s premier search engine, Yandex. In this post, we’re going to peel back the curtain over Russian social media, an...

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Holding the second largest population in the world with over 1.2 million inhabitants, India’s rise as a new digital haven isn’t especially surprising. But its online adoption rate of 31% year over year? This exciting development posits the South Asian country as an ascendent e-commerce megapower that’s slowly opening its borders to outside investment. But how does a company actually sell to a national demographic where 56% of the...

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With the Winter Olympics past us, Russia’s monopoly of the international spotlight has come to a fitting close. Athletes returned to their home countries and the hashtag #sochi (as well as its viral bathroom-centric memes) has withdrawn from trending algorithms. But The Russian Federation has experienced a groundswell of attention for more than just hosting a global cadre of...

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India’s recent historical development as an incubator for makeshift online entrepreneurs is nothing new. It’s recent willingness to interact with major American e-commerce powers? That’s something else entirely. With major legislative changes on the horizon, 2014 could very well be the year when India receives funding and investment from global players. Here’s a brief run-through of why one of...

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Welcome to China. Internet penetration stands at 42%, 91% of that population visits social media sites, and the country hosts 75,000,000 more online shoppers than the United States. Any online merchant interested in expanding globally probably already knows the fantastic opportunities that await in the Land of Rivers and Mountains.

The...

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Less than two months ago, American e-commerce experienced its biggest online shopping day to date: Cyber Monday. In fact, US online shoppers broke one sales record after the other in the days leading up to it — the Cyber5. Many e-retailers had high hopes that this momentum would stay strong well into the year-end Holiday 2013 season, and coast right on into the...

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One unmistakable advantage brick-and-mortar businesses have over e-commerce merchants is the ability to grow into communities and accommodate the unique flavors and local colors of a geographic niche. After all, addressing consumers on the most personal, comfortable level adds a degree of insight and accommodation that can build life-long brand loyalty. While online shops may not be able to...

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In 2Checkout’s second podcast, brand identity legend Steff Geissbuhler steps in for a guest lecture on how e-commerce merchants can design memorable and lasting visual identities that fully represent their core values. Steff’s portfolio includes such ubiquitous identities and logos including the NBC Peacock, the Time Warner logo, and the Radio Free Europe/Radio Liberty...

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