Showing posts tagged with 'Marketing'

June 13, 2014

E-Commerce & Gamification: Increase Your Sales Like These 3 Pros

Posted by Janeesa Hollingshead Category IconConversions & UX Category IconMarketing Category IconNews & Trends

Let’s face it: it can be all too easy for your brand to get lost in the constant stream of chatter on the Internet. Many companies rely heavily on their customer base to act as a digital megaphone: sharing, liking, and otherwise evangelizing for the brand in order to elevate brand awareness and prospect activity naturally. The key to effectively promoting word of mouth...

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June 3, 2014

4 Tips to Boost Your Ecommerce Site’s Trustworthiness Today

Posted by Janeesa Hollingshead Category IconConversions & UX Category IconMarketing

We’ve all been there: ready to make an online purchase, card in hand and search engine revving, and then we stumbled across a potential online store so inhospitable that a virus scan seemed necessary just to check out its wares. What’s worse than running across one of these sites while making a purchase? Actually owning one!  But don’t worry: any...

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May 28, 2014

7 Ways to Make Your Customers Feel Awesome

Posted by Janeesa Hollingshead Category IconMarketing

 

Today’s news arrived with somber tidings: Wake Forest University officially announced the passing of internationally-renowned author and activist Maya Angelou. Her influence has transcended both time and borders; Maya was an ambassador with UNICEF as well as the recipient of numerous literary and public works awards throughout her life. Her presence in the Civil Rights movement can’t...

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May 23, 2014

Best Practices for Starting an E-Commerce Loyalty Program

Posted by Janeesa Hollingshead Category IconConversions & UX Category IconMarketing

Did you know there are over 2 billion loyalty program memberships in the United States alone? That means on average each household belongs to and participates in approximately 18 different loyalty programs! Companies across the world have been using rewards since the 1980s to both attract and retain customers — and with the rise of global selling, it’s become easier than...

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May 8, 2014

4 Ways to Upsell the Most Discerning E-Commerce Shopper

Posted by Faith Albert Category IconConversions & UX Category IconMarketing

I’ve always been told that I could sell anything to anyone. I started my sales career in the 2nd grade with erasers and slowly graduated to Pogs by 8th grade. If the World Wide Web were what it is today, I know I would have taken to the internet to sell my swag. I was constantly trying to find ways to get my fellow students to increase their orders. After all, that ice cream bar at the cafeteria...

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May 1, 2014

Global Pricing Strategies: Value-Based Pricing

Posted by Xan Bonneau Category IconConversions & UX Category IconMarketing

Access 2Checkout’s free e-book, Pricing for a Global Market, to learn about the best pricing models for online businesses. Value-based pricing doesn’t work for everyone, but when it does, the return on investment can be massive. This unique approach doesn’t value a product or service on how much it costs to make, but on how much a customer is willing to pay for it. This is the realm of art, fashion, and entertainment, where...

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April 25, 2014

Sizing Up the Twitter Redesign: Why E-Commerce Brands Should Opt In

Posted by Sam Collier Category IconMarketing Category IconSocial Media

Back when Facebook rolled out its new timeline feature, the Mountain View social juggernaut received a chorus of disapproval along with (mostly) empty threats to leave the site altogether. This time, it’s Twitter making changes and, although the new style hasn’t exactly been an instant hit, it’s big news for businesses who have long faced the limitations of the...

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April 24, 2014

Global Pricing Strategies: Competitive Pricing

Posted by Xan Bonneau Category IconInternational Category IconMarketing

Access 2Checkout’s free e-book, Pricing for a Global Market, to learn about the best pricing models for online businesses. Welcome to the double-edged sword of competitive pricing: charge too little and your e-commerce company won’t cover costs, charge too much and you’ll lose market share to your discounting competitor. This pricing model dominates commodities and high-volume goods at grocery stores. But is it right for you? Can you manage to...

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April 15, 2014

Global Pricing Strategies: Market Value Pricing

Posted by Xan Bonneau Category IconConversions & UX Category IconMarketing

Access 2Checkout’s free e-book, Pricing for a Global Market, to learn about the best pricing models for online businesses.

How to price a product or service is one of the most important decisions an e-commerce company will make. Whichever strategy is chosen will shape profit, branding, and operations at the deepest foundation of a company’s success. In this video, 2Checkout producer Xan Bonneau explores Market Value Pricing. In addition...

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March 20, 2014

2Checkout Guest Lecture: Closing the E-Commerce Sale with Grant Cardone

Posted by Sean Edgar Category IconConversions & UX Category IconMarketing

Yesterday, 2Checkout hosted a Google Hangout session with sales guru Grant Cardone, focusing on the different ways online businesses can effectively turn visitors into returning buyers. The author of such acclaimed business books as Sell or Be Sold: How to Get Your Way in Business and in Life and The 10X Rule, Cardone gave candid advice on what it takes to break through the incessant noise of a crowded marketplace. In the following half hour...

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