Showing posts tagged with 'Marketing'

January 15, 2015

Case Study: The Upstanding Desk

Posted by 2Checkout Category IconMarketing
UpStanding Desk

Sam Carmichael and Mikey Chen initially aimed to raise $10,000 on Kickstarter for the UpStanding Desk, a flat-pack desk that sits on top of an existing desk or table to transform it into a standing desk. In less than thirty days, the desk attracted more than $105,000, soaring past its goal by 10X and demonstrating strong interest in the product and the healthier lifestyle it...

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June 24, 2014

How to Stand Apart From the Crowd: Differentiation in E-Commerce

Posted by 2Checkout Category IconConversions & UX Category IconMarketing
#differentiate

E-commerce websites currently comprise 10-12% of the Internet; by the time this blog is posted, there will roughly be one billion of these websites aggregated on the Internet. That’s over 100 million e-tailers all over the world with whom online merchants must compete to gain a share of the estimated $1.5 trillion online market. The...

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June 3, 2014

4 Tips to Boost Your Ecommerce Site’s Trustworthiness Today

Posted by 2Checkout Category IconConversions & UX Category IconMarketing
#trust

We’ve all been there: ready to make an online purchase, card in hand and search engine revving, and then we stumbled across a potential online store so inhospitable that a virus scan seemed necessary just to check out its wares. What’s worse than running across one of these sites while making a purchase? Actually owning one! But don’t worry:...

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March 5, 2014

Understanding Russian Social Media: VKontakte & Odnoklassniki

Posted by 2Checkout Category IconInternational Category IconMarketing
#SocialMedia, VKontakte & Odnoklassniki

More than just a random ingredient in any online marketing campaign social media are just as important to international endeavors as well, with a huge emphasis on localization. In light of the recent Winter Olympics, 2Checkout provided a concise overview Russia’s premier search engine, Yandex. In this post, we’re going to peel...

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January 28, 2014

2 Ways to Improve Customer Service Response Time

Posted by 2Checkout Category IconMarketing
#ResponseTime

I was shopping online for the PERFECT dress that just so happened to be offered on two competing sites. However, I was concerned that the dresses wouldn’t arrive on time for a particular engagement. I needed assurance. One site had a “chat now” button. I clicked it and quickly had my question answered instantaneously by a prompt customer representative. I bought the...

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December 24, 2013

5 Mistakes of a Twitter Novice

Posted by 2Checkout Category IconMarketing
Post Feature Image - Twitter

Twitter officially went public yesterday and has been doing very, very well for itself. Now with over 200 millions users, the social media platform is a marketing necessity more than ever. In fact, some consider Twitter a B2B and e-commerce haven where information spreads and partnerships begin, all in under 140 characters. So whether it’s sharing hand-knit hats...

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December 18, 2013

4 Ways to Beat Shiny Object Syndrome

Posted by 2Checkout Category IconMarketing
Shiny Object Syndrome, being easily distracted by other offers, products, promotions and etc. #ShinyObjectSyndrome

We’ve all experienced it, the allure of the latest model phone glistening at the in-store kiosk, or the adorable puppy pawing at the glass as we walk by the pet store window. It’s what makes us test drive the muscle car at the dealership or grab one of those...

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December 17, 2013

Email Marketing 101

Posted by 2Checkout Category IconMarketing

Refinery 29, a website dedicated to all things pop culture, is my arch nemesis when it comes to work productivity. I am a 30-year-old woman who works in tech, but give me a juicy email about Jennifer Lawrence’s new hair cut or Amanda Bynes’ latest meltdown and I am no longer thinking about our development team’s latest project, but what lipstick Gwyenth Paltrow is wearing...

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November 18, 2013

2Checkout Podcast #2: Brand & Visual Identity with Steff Geissbuhler

Posted by 2Checkout Category Icon2Checkout Category IconMarketing
For today 2Checkout's podcast, Steff Geissbuhler will be joining us to share his thought on brand & visual identity

In 2Checkout’s second podcast, brand identity legend Steff Geissbuhler steps in for a guest lecture on how e-commerce merchants can design memorable and lasting visual identities that fully represent their core values. Steff’s portfolio includes such...

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November 5, 2013

5 Tricks for SEO Success

Posted by 2Checkout Category IconMarketing
Quality of content is more important than ever before when comes to search engine. #SEO

As a highly-publicized UPS survey pointed out last June, e-commerce isn’t just an alternative to brick and mortar, but the new status quo of retail. Where previously shoppers might have consulted the yellow pages, today people are hitting search engines and social media for recommendations, reviews, and...

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