Showing posts tagged with 'Marketing'

November 10, 2016

How to leverage Shop Small® promotions ahead of this year’s Small Business Saturday

Posted by 2Checkout Category Icon2Checkout Category IconMarketing

Want to make the most of the holidays? The Shop Small® campaign is an excellent way for merchants to grow their customer base and engage existing customers. 2Checkout strongly supports small and medium-sized businesses and local communities, which is why we want to tell you all about this great promotion.

Every year during the lead-up to the holidays, American Express offers its cardholders double rewards points on all purchases made at...

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June 10, 2016

Guest Blog Post: Create a 2Checkout Payment Form with JotForm

Posted by Leeyen Rogers Category Icon2Checkout Category IconMarketing

Whether you’d like to accept payments through your website or through a standalone web page, an online form builder makes it easy to collect the information and complete the checkout process. JotForm is a tool that allows you to create your own payment form, host it on your web page and collect the submission data – and it’s now integrated with 2Checkout!

What is JotForm?

JotForm is an online form building tool known for its...

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January 15, 2015

Case Study: The Upstanding Desk

Posted by 2Checkout Category IconMarketing
UpStanding Desk

Sam Carmichael and Mikey Chen initially aimed to raise $10,000 on Kickstarter for the UpStanding Desk, a flat-pack desk that sits on top of an existing desk or table to transform it into a standing desk. In less than thirty days, the desk attracted more than $105,000, soaring past its goal by 10X and demonstrating strong interest in the product and the healthier lifestyle it...

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June 24, 2014

How to Stand Apart From the Crowd: Differentiation in E-Commerce

Posted by 2Checkout Category IconConversions & UX Category IconMarketing
#differentiate

E-commerce websites currently comprise 10-12% of the Internet; by the time this blog is posted, there will roughly be one billion of these websites aggregated on the Internet. That’s over 100 million e-tailers all over the world with whom online merchants must compete to gain a share of the estimated $1.5 trillion online market. The...

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June 3, 2014

4 Tips to Boost Your Ecommerce Site’s Trustworthiness Today

Posted by 2Checkout Category IconConversions & UX Category IconMarketing
#trust

We’ve all been there: ready to make an online purchase, card in hand and search engine revving, and then we stumbled across a potential online store so inhospitable that a virus scan seemed necessary just to check out its wares. What’s worse than running across one of these sites while making a purchase? Actually owning one! But don’t worry:...

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March 5, 2014

Understanding Russian Social Media: VKontakte & Odnoklassniki

Posted by 2Checkout Category IconInternational Category IconMarketing
#SocialMedia, VKontakte & Odnoklassniki

More than just a random ingredient in any online marketing campaign social media are just as important to international endeavors as well, with a huge emphasis on localization. In light of the recent Winter Olympics, 2Checkout provided a concise overview Russia’s premier search engine, Yandex. In this post, we’re going to peel...

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January 28, 2014

2 Ways to Improve Customer Service Response Time

Posted by 2Checkout Category IconMarketing
#ResponseTime

I was shopping online for the PERFECT dress that just so happened to be offered on two competing sites. However, I was concerned that the dresses wouldn’t arrive on time for a particular engagement. I needed assurance. One site had a “chat now” button. I clicked it and quickly had my question answered instantaneously by a prompt customer representative. I bought the...

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December 24, 2013

5 Mistakes of a Twitter Novice

Posted by 2Checkout Category IconMarketing
Post Feature Image - Twitter

Twitter officially went public yesterday and has been doing very, very well for itself. Now with over 200 millions users, the social media platform is a marketing necessity more than ever. In fact, some consider Twitter a B2B and e-commerce haven where information spreads and partnerships begin, all in under 140 characters. So whether it’s sharing hand-knit hats...

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December 18, 2013

4 Ways to Beat Shiny Object Syndrome

Posted by 2Checkout Category IconMarketing
Shiny Object Syndrome, being easily distracted by other offers, products, promotions and etc. #ShinyObjectSyndrome

We’ve all experienced it, the allure of the latest model phone glistening at the in-store kiosk, or the adorable puppy pawing at the glass as we walk by the pet store window. It’s what makes us test drive the muscle car at the dealership or grab one of those...

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December 17, 2013

Email Marketing 101

Posted by 2Checkout Category IconMarketing

Refinery 29, a website dedicated to all things pop culture, is my arch nemesis when it comes to work productivity. I am a 30-year-old woman who works in tech, but give me a juicy email about Jennifer Lawrence’s new hair cut or Amanda Bynes’ latest meltdown and I am no longer thinking about our development team’s latest project, but what lipstick Gwyenth Paltrow is wearing...

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