Showing posts tagged with 'Marketing'

June 27, 2018

What Is NPS? Building Your Business with Promoters

Posted by Raluca Marmureanu Category Icon2Checkout Category IconMarketing
What Is NPS? Building Your Business with Promoters

Net Promoter Score, or NPS, is something you might hear talked about often. But what does it really mean, and why does it matter to your business? In this post, we take a closer look at why NPS is important and how you can measure it with an NPS survey. The results of a good NPS survey can reveal a lot about what your customers want and how...

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April 24, 2018

How Personalization Could Change Your eCommerce Game

Posted by Roxana Gaina Category Icon2Checkout Category IconConversions & UX Category IconMarketing
How Personalization Could Change Your eCommerce Game

You know when you’re browsing a website, finally click on a product, and another part of the page then shows recommendations of other products you might also like? This is personalization in action.

To be more specific, eCommerce personalization is all about delivering individualized content (discounts, offers...

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April 3, 2018

Marketing Automation vs. Email Marketing: What’s the Difference?

Posted by Mihai Bejgu Category Icon2Checkout Category IconMarketing
Marketing Automation vs. Email Marketing: What’s the Difference?

Marketers may be confused about the difference between email marketing and marketing automation. It’s easy to think you have all your email marketing bases covered if you’ve scheduled a newsletter to go out every month or so. The leads should start to roll in as soon as that’s in place, right?...

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March 13, 2018

7 Tips for Global Commerce in Local Markets

Posted by Delia Ene Category Icon2Checkout Category IconConversions & UX Category IconInternational Category IconMarketing
7 Tips for Global Commerce in Local Markets

Engaging in global commerce is a great way to boost your business, but it’s not as easy as simply publishing one website and expecting it to work in every market. Selling digital goods globally requires localization – surprisingly, not necessarily of the product itself, but for sure of the ordering process.

Localizing the...

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January 25, 2018

Key eCommerce Trends to Watch in 2018

Posted by Daniel Sava Category Icon2Checkout Category IconInternational Category IconMarketing Category IconNews & Trends
Key eCommerce Trends to Watch in 2018

In a connected world, things change fast. By nature, the software industry moves faster than most other industries. We’re always keeping an eye on trends so we can help you make the most of them in your business. Here are a few emerging trends we think you should watch closely in 2018, and how you can take advantage of them.

Monetizing...

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January 10, 2018

25 Amazing Blogs to Accelerate Growth of Your eCommerce Business

Posted by Raluca Marmureanu Category Icon2Checkout Category IconMarketing
25 Amazing Blogs to Accelerate Growth of Your eCommerce Business

At some point, every eCommerce entrepreneur will need business advice or ideas for strategies that can help the business grow. If you find yourself in such situations, our advice is to go and see what experts did when they were in your situation. And where do experts share their insights, experience and business insights?

...

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November 27, 2017

25 Excellent eCommerce Quotes from the Experts

Posted by Raluca Marmureanu Category Icon2Checkout Category IconInternational Category IconMarketing
25 Excellent eCommerce Quotes from the Experts

The eCommerce industry is always changing, evolving and pushing business owners to try new things in order to avoid business failure. Technology, holidays, seasons, data, events – they are all impacting eCommerce businesses in one way or another. In this ever-changing medium, the only thing that helps you stay successful is...

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November 10, 2016

How to leverage Shop Small® promotions ahead of this year’s Small Business Saturday

Posted by 2Checkout Category Icon2Checkout Category IconMarketing

Want to make the most of the holidays? The Shop Small® campaign is an excellent way for merchants to grow their customer base and engage existing customers. 2Checkout strongly supports small and medium-sized businesses and local communities, which is why we want to tell you all about this great promotion.

Every year during the lead-up to the holidays, American Express offers its cardholders double rewards points on all purchases made at...

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June 10, 2016

Guest Blog Post: Create a 2Checkout Payment Form with JotForm

Posted by Leeyen Rogers Category Icon2Checkout Category IconMarketing

Whether you’d like to accept payments through your website or through a standalone web page, an online form builder makes it easy to collect the information and complete the checkout process. JotForm is a tool that allows you to create your own payment form, host it on your web page and collect the submission data – and it’s now integrated with 2Checkout!

What is JotForm?

JotForm is an online form building tool known for its...

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January 15, 2015

Case Study: The Upstanding Desk

Posted by 2Checkout Category IconMarketing
UpStanding Desk

Sam Carmichael and Mikey Chen initially aimed to raise $10,000 on Kickstarter for the UpStanding Desk, a flat-pack desk that sits on top of an existing desk or table to transform it into a standing desk. In less than thirty days, the desk attracted more than $105,000, soaring past its goal by 10X and demonstrating strong interest in the product and the healthier lifestyle it...

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