Showing posts tagged with 'Marketing'

February 17, 2014

2Checkout Podcast #3: Turnaround Strategy with Shirley Tan

Posted by Sean Edgar Category IconConversions & UX Category IconMarketing
Shirley Tan, author of Ecom Hell will be joining us today at 2Checkout PodcastShirley Tan, author of Ecom Hell will be joining us today at 2Checkout Podcast

In the latest 2Checkout Guest Lecture Podcast, Shirley Tan, author of Ecom Hell: How to Make Money in Ecommerce Without Getting Burned, gives essential advice for emergent online businesses on how to weather...

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February 11, 2014

Pro-what? Dissecting Prosumerism to Engage and Yield Sales

Posted by Faith Albert Category IconConversions & UX Category IconMarketing

#Prosimmerism, making customers part of company's communications and productionProsimmerism, making customers part of company’s communications and production

Prosumer — kinda sounds like a ligament you could hurt while playing tennis. In actuality, the term originates from a book called The Third Wave by Alvin Toffler, which made some insightful...

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February 7, 2014

How to Crowdfund in 7 Steps

Posted by Janna Leyde Category IconConversions & UX Category IconMarketing

#CrowdFunding#CrowdFunding

First there was retail, and then with the rise of e-commerce came etail. Today, due to the demand for innovation, efficiency, and company-to-customer connectivity, the relatively-new division of pretail has emerged. In this new, hyper-connected field, customers can browse and buy before a product or service is even conceived, let alone...

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January 30, 2014

How to Re-Engage the Lapsed E-Commerce Customer

Posted by Faith Albert Category IconConversions & UX Category IconMarketing
#Re-Engage

I am a total creature of habit. I could eat Mexican five times a week. I attend the same yoga classes. And I could watch Along Came Polly on repeat. Most people are creatures of habit, as well, because change is hard! Your customers are no different.

MarketingSherpa estimates that re-engaging customers through email can result in up to a 42%...

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January 24, 2014

How to Build a Subcom

Posted by Janna Leyde Category IconConversions & UX Category IconMarketing

#Subcom

The concept behind a subcom is simple: a subscription service meets e-commerce. From the very beginning, both Birchbox and ShoeDazzle nailed this personalized, innovative business sales model that fosters long-term relationships with customers and a consistent revenue stream. Today, subcoms range anywhere from companies that mail out full-sized boxes of wine,...

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January 15, 2014

The Cure for Choice Paralysis

Posted by Sean Golden Category IconConversions & UX Category IconMarketing

Think your customers are overwhelmed by tons of buying options? Follow these steps to ensure your visitors don't get overloaded.

A customer walks onto a used car lot and is immediately presented with multiple choices. This SUV has power steering; that one comes preinstalled with satellite radio, this one has more torque than a semi. In less ten minutes, an exciting trip...

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January 8, 2014

6 Tips to Outsmart Facebook Advertising Oblivion

Posted by Faith Albert Category IconConversions & UX Category IconMarketing Category IconSocial Media

#FBAdvertising

“Cause Thefacebook is cool and if we start installing pop-ups for Mountain Dew it’s not gonna be cool…” Mark Zuckerberg’s character uttered these words in the movieThe Social Network. And although they might not have been his exact words in real life, we can surmise that they were most definitely probably his sentiments.

...

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December 17, 2013

4 Ways to Localize Your E-Commerce Experience

Posted by Sean Golden Category IconConversions & UX Category IconInternational Category IconMarketing
Localization, the process of adapting a product or content to a specific market

One unmistakable advantage brick-and-mortar businesses have over e-commerce merchants is the ability to grow into communities and accommodate the unique flavors and local colors of a geographic niche. After all, addressing consumers on the most personal, comfortable level adds a degree of insight and accommodation that...

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December 2, 2013

Social Media Death Match: How to Emerge from the Online Battlefield Unscathed

Posted by Faith Albert Category IconMarketing Category IconSocial Media
Social Media Death Match

I may be dating myself a little here, but I can remember tuning in religiously to an MTV show called Celebrity Death Match in my youth. The claymation cartoon depicted well-known celebrities such as Madonna and Michael Jackson fighting until their untimely death(s). I know the concept sounds farfetched and downright dumb, but the series...

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November 26, 2013

5 Ways to Better Manage Your Taxes

Posted by Sean Golden Category IconMarketing
#Taxes

Let’s face it: tax time can be a stressful, confusing gauntlet for anyone, let alone those owning or operating a successful e-commerce business. But fret not—there are plenty of ways to reduce the anxiety over filing out reams of endless paperwork, and many of them have to do with mitigating your company’s tax liability as well. Here are five simple tips to consider as tax time rears its...

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