Showing posts tagged with 'Marketing'

February 17, 2014

2Checkout Podcast #3: Turnaround Strategy with Shirley Tan

Posted by Sean Edgar Category IconConversions & UX Category IconMarketing

In the latest 2Checkout Guest Lecture Podcast, Shirley Tan, author of Ecom Hell: How to Make Money in Ecommerce Without Getting Burned, gives essential advice for emergent online businesses on how to weather cutthroat competition and age sustainably through innovation and consumer insight. As the CEO of Ecommerce Systems and a contributing author at Practical...

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February 11, 2014

Pro-what? Dissecting Prosumerism to Engage and Yield Sales

Posted by Faith Albert Category IconConversions & UX Category IconMarketing

Prosumer — kinda sounds like a ligament you could hurt while playing tennis. In actuality, the term originates from a book called The Third Wave by Alvin Toffler, which made some insightful predictions about what the face of consumerism could look like in the future. The word prosumer simply comes from the two words “producer” and “consumer.” Toffler felt that...

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February 7, 2014

How to Crowdfund in 7 Steps

Posted by Janna Leyde Category IconConversions & UX Category IconMarketing
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First there was retail, and then with the rise of e-commerce came etail. Today, due to the demand for innovation, efficiency, and company-to-customer connectivity, the relatively-new division of...

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January 30, 2014

How to Re-Engage the Lapsed E-Commerce Customer

Posted by Faith Albert Category IconConversions & UX Category IconMarketing

I am a total creature of habit. I could eat Mexican five times a week. I attend the same yoga classes. And I could watch Along Came Polly on repeat. Most people are creatures of habit, as well, because change is hard! Your customers are no different.

MarketingSherpa estimates that re-engaging customers through email can result in up to a 42% increase in revenue....

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January 24, 2014

How to Build a Subcom

Posted by Janna Leyde Category IconConversions & UX Category IconMarketing

The concept behind a subcom is simple: a subscription service meets e-commerce. From the very beginning, both Birchbox and ShoeDazzle nailed this personalized, innovative business sales model that fosters long-term relationships with customers and a consistent revenue stream. Today, subcoms range anywhere from companies that mail out full-sized boxes of wine, jewelry, pet toys, and...

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January 15, 2014

The Cure for Choice Paralysis

Posted by Sean Golden Category IconConversions & UX Category IconMarketing

A customer walks onto a used car lot and is immediately presented with multiple choices. This SUV has power steering; that one comes preinstalled with satellite radio, this one has more torque than a semi. In less ten minutes, an exciting trip geared toward a 4-wheel guilty pleasure becomes an overwhelming maze of choice, and good enough reason to shelve the attraction of a...

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January 8, 2014

6 Tips to Outsmart Facebook Advertising Oblivion

Posted by Faith Albert Category IconConversions & UX Category IconMarketing Category IconSocial Media

“Cause Thefacebook is cool and if we start installing pop-ups for Mountain Dew it’s not gonna be cool…” Mark Zuckerberg’s character uttered these words in the movie The Social Network. And although they might not have been his exact words in real life, we can surmise that they were most definitely probably his sentiments.

Flash forward to 2014 and...

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December 17, 2013

4 Ways to Localize Your E-Commerce Experience

Posted by Sean Golden Category IconConversions & UX Category IconInternational Category IconMarketing

One unmistakable advantage brick-and-mortar businesses have over e-commerce merchants is the ability to grow into communities and accommodate the unique flavors and local colors of a geographic niche. After all, addressing consumers on the most personal, comfortable level adds a degree of insight and accommodation that can build life-long brand loyalty. While online shops may not be able to...

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December 2, 2013

Social Media Death Match: How to Emerge from the Online Battlefield Unscathed

Posted by Faith Albert Category IconMarketing Category IconSocial Media

I may be dating myself a little here, but I can remember tuning in religiously to an MTV show called Celebrity Death Match in my youth. The claymation cartoon depicted well-known celebrities such as Madonna and Michael Jackson fighting until their untimely death(s). I know the concept sounds farfetched and downright dumb, but the series ran for 75 episodes,...

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November 26, 2013

5 Ways to Better Manage Your Taxes

Posted by Sean Golden Category IconMarketing

Let’s face it: tax time can be a stressful, confusing gauntlet for anyone, let alone those owning or operating a successful e-commerce business. But fret not—there are plenty of ways to reduce the anxiety over filing out reams of endless paperwork, and many of them have to do with mitigating your company’s tax liability as well. Here are five simple tips to consider as tax time rears its...

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