Showing posts tagged with 'Marketing'

November 18, 2013

2Checkout Podcast #2: Brand & Visual Identity with Steff Geissbuhler

Posted by 2Checkout Category Icon2Checkout Category IconMarketing
For today 2Checkout's podcast, Steff Geissbuhler will be joining us to share his thought on brand & visual identity

In 2Checkout’s second podcast, brand identity legend Steff Geissbuhler steps in for a guest lecture on how e-commerce merchants can design memorable and lasting visual identities that fully represent their core values. Steff’s portfolio includes such...

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November 5, 2013

5 Tricks for SEO Success

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Quality of content is more important than ever before when comes to search engine. #SEO

As a highly-publicized UPS survey pointed out last June, e-commerce isn’t just an alternative to brick and mortar, but the new status quo of retail. Where previously shoppers might have consulted the yellow pages, today people are hitting search engines and social media for recommendations, reviews, and...

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November 1, 2013

4 Best Practices for Shipping 2.0

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Shipping, it can be mundane, routine, and even boring if you’re not a fan of operations and logistics. However, when you have little to no physical contact with customers, which is the predicament of many e-commerce sites, it can also be a vital opportunity to surprise and delight an unsuspecting buyer. The transaction should be an extension of your brand and company values. Here are 4...

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October 30, 2013

4 SEO Lessons From Google’s Hummingbird Update

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#SEO #Hummingbird

You may have heard about Hummingbird, Google’s latest release of its search algorithm announced on September 27. Hummingbird, which was announced on Google’s 15th birthday, represents the biggest change to the way the Silicon Valley giant handles its users’ searches since its 2010 “Caffeine” update. Since Google actually rolled out the update in...

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February 3, 2010

Easy Steps for Testing Your Website Copy

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Karon Thackston

One of the biggest mistakes any website owner can make is putting up a site and walking away. Websites are not static. That’s because, even if you’ve gotten good results from your existing copy, there are always gains to be had.

“But how do I test my copy?” people ask. It’s actually very easy, thanks to some free tools provided by Google. Install Google...

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January 22, 2010

Setting Yourself Apart

Posted by 2Checkout Category IconMarketing

Having a quality product, quick shipping, an attractive website, and an effective marketing strategy are some of the ingredients to a successful online business. Having these will get you attention and sales, but will it create the trust that converts to customer loyalty?

Customer Service is where trust is built and loyalty created. How promptly do you answer customer questions? How quickly do you respond to refund requests? Do you actively...

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December 16, 2009

Social Media – The New Word-of-Mouth

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Get Elastic has an article about how consumers use Social Media. This prompted me to think about how businesses and customers communicate with each other. The article and the study it cites brings some insightful statistics showing how important your customer’s experience in communicating with you really is.

“74% choose companies/brands based on others’ customer-care experiences shared online.”

I have to admit, I was a...

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November 17, 2009

Dating the Trysumer

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Authorized Duct Tape Marketing Coachby Cidnee Stephen

Marketing to a prospect is like dating, especially if your prospect is a ”trysumer.”

For those of you who are experiencing marital bliss let me remind you of this age-old, sometimes confusing, but always entertaining ritual.

Back in the caveman days dating was easy. The caveman hit the cavewoman over the head and dragged her...

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November 3, 2009

Lead or Stand Aside

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Authorized Duct Tape Marketing Coach

I don’t mean to get carried away with the title of this post, but since reading John Maxwell’s book, The 21 Irrefutable Laws of Leadership, I’m convinced that one of the key success factors to being a successful business owner is becoming a better leader.

Here’s the good news – becoming a better leader is a learned behavior, just like most...

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