Showing posts tagged with 'Marketing'

October 30, 2013

4 SEO Lessons From Google’s Hummingbird Update

Posted by 2Checkout Category IconMarketing
#SEO #Hummingbird

You may have heard about Hummingbird, Google’s latest release of its search algorithm announced on September 27. Hummingbird, which was announced on Google’s 15th birthday, represents the biggest change to the way the Silicon Valley giant handles its users’ searches since its 2010 “Caffeine” update. Since Google actually rolled out the update in...

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February 3, 2010

Easy Steps for Testing Your Website Copy

Posted by 2Checkout Category IconMarketing

Karon Thackston

One of the biggest mistakes any website owner can make is putting up a site and walking away. Websites are not static. That’s because, even if you’ve gotten good results from your existing copy, there are always gains to be had.

“But how do I test my copy?” people ask. It’s actually very easy, thanks to some free tools provided by Google. Install Google...

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January 22, 2010

Setting Yourself Apart

Posted by 2Checkout Category IconMarketing

Having a quality product, quick shipping, an attractive website, and an effective marketing strategy are some of the ingredients to a successful online business. Having these will get you attention and sales, but will it create the trust that converts to customer loyalty?

Customer Service is where trust is built and loyalty created. How promptly do you answer customer questions? How quickly do you respond to refund requests? Do you actively...

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November 17, 2009

Dating the Trysumer

Posted by 2Checkout Category IconMarketing

Authorized Duct Tape Marketing Coachby Cidnee Stephen

Marketing to a prospect is like dating, especially if your prospect is a ”trysumer.”

For those of you who are experiencing marital bliss let me remind you of this age-old, sometimes confusing, but always entertaining ritual.

Back in the caveman days dating was easy. The caveman hit the cavewoman over the head and dragged her...

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November 3, 2009

Lead or Stand Aside

Posted by 2Checkout Category Icon2Checkout Category IconMarketing

Authorized Duct Tape Marketing Coach

I don’t mean to get carried away with the title of this post, but since reading John Maxwell’s book, The 21 Irrefutable Laws of Leadership, I’m convinced that one of the key success factors to being a successful business owner is becoming a better leader.

Here’s the good news – becoming a better leader is a learned behavior, just like most...

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