Showing posts tagged with 'Social Media'

May 30, 2014

New Facebook Video Analytics Measure Demographic Info, Points of Interest

Posted by Sam Collier Category IconConversions & UX Category IconSocial Media

When your company shares a promotional video online, the chances are high that you turn to YouTube, Vimeo, or even Wistia. Video is one of the key areas where Facebook has yet to dominate, but now the world’s most popular social media platform is looking to change that. Facebook has improved its video upload capabilities and has also added incentives for marketers that included...

Read more..

May 7, 2014

New Facebook Revamp Lets You Spy on Competitors

Posted by Sam Collier Category IconSocial Media

First it was profiles, and now it’s pages. The two-column post view is soon to vanish from the walls of Facebook pages across the globe, and it isn’t the only change businesses need to watch out for in this newly-introduced, streamlined design.

On March 10th Facebook announced that a new format for pages would be rolling out across the network. Almost two months...

Read more..

May 6, 2014

Twitter and Amazon Bridge Social Media & E-Commerce With #AmazonCart

Posted by Janna Leyde Category IconNews & Trends Category IconSocial Media Category IconTechnology

Amazon meet Twitter. Twitter, Amazon. Now go ahead and have a genius e-commerce love child. #AmazonCart is the newest, easiest, and fastest way to shop on the web. See an Amazon product on Twitter that might strike your fancy? Reply to said tweet with the hashtag #AmazonCart. Viola. The next time you visit Amazon, that very item will be sitting in your cart. And we thought...

Read more..

April 25, 2014

Sizing Up the Twitter Redesign: Why E-Commerce Brands Should Opt In

Posted by Sam Collier Category IconMarketing Category IconSocial Media

Back when Facebook rolled out its new timeline feature, the Mountain View social juggernaut received a chorus of disapproval along with (mostly) empty threats to leave the site altogether. This time, it’s Twitter making changes and, although the new style hasn’t exactly been an instant hit, it’s big news for businesses who have long faced the limitations of the...

Read more..

April 14, 2014

Twitter Commerce is Coming

Posted by Janna Leyde Category IconNews & Trends Category IconSocial Media

Twitter, the microblogging website devoted to breaking news, celebrity gossip, and real-time stock option updates, is stepping up the functionality ladder. Next rung? E-commerce. Although this selling platform has only entered its infancy, it’s a first major step in expanding online payments to more social platforms.

How?

Facebook tried e-commerce a little over a year ago — well, tried...

Read more..

March 7, 2014

Everything You Need to Know About Facebook’s Call-To-Action Buttons

Posted by Janna Leyde Category IconConversions & UX Category IconSocial Media

Facebook just created five more call-to-action (CTA) buttons. Entries Shop Now, Learn More, Sign Up, Book Now, and Download may soon become new best friends of brands and businesses looking to engage existing customers and drive traffic on the world’s largest social platform. These new buttons (found on the drop-down menu, under create post) are part of a new update to...

Read more..

March 5, 2014

Understanding Russian Social Media: VKontakte & Odnoklassniki

Posted by Frannie Jackson Category IconInternational Category IconSocial Media

More than just a random ingredient in any online marketing campaign, social media are just as important to international endeavors as well, with a huge emphasis on localization. In light of the recent Winter Olympics, 2Checkout provided a concise overview Russia’s premier search engine, Yandex. In this post, we’re going to peel back the curtain over Russian social media, an...

Read more..

February 27, 2014

Access 2Checkout’s New E-Book, “The Guide to Indian Social Media”

Posted by Sean Edgar Category IconConversions & UX Category IconInternational Category IconSocial Media

Holding the second largest population in the world with over 1.2 million inhabitants, India’s rise as a new digital haven isn’t especially surprising. But its online adoption rate of 31% year over year? This exciting development posits the South Asian country as an ascendent e-commerce megapower that’s slowly opening its borders to outside investment. But how does a company actually sell to a national demographic where 56% of the...

Read more..

February 13, 2014

Twitter Card Analytics 101

Posted by Janna Leyde Category IconConversions & UX Category IconSocial Media

Twitter just got down to business. Late last month, the San Francisco-based social media bastion launched Twitter Card Analytics, an informative and engaging dashboard, which serves as a warehouse for big data that can be wrangled from followers. Brands and businesses have been using Twitter Cards since they launched in June of 2012. Cards are expanded, branded tweets —...

Read more..

January 16, 2014

Access 2Checkout’s New E-Book, “The Guide to Chinese Social Media”

Posted by Sean Edgar Category IconInternational Category IconSocial Media

Welcome to China. Internet penetration stands at 42%, 91% of that population visits social media sites, and the country hosts 75,000,000 more online shoppers than the United States. Any online merchant interested in expanding globally probably already knows the fantastic opportunities that await in the Land of Rivers and Mountains.

The...

Read more..