Showing posts tagged with 'Social Media'

January 8, 2014

6 Tips to Outsmart Facebook Advertising Oblivion

Posted by Faith Albert Category IconConversions & UX Category IconMarketing Category IconSocial Media

“Cause Thefacebook is cool and if we start installing pop-ups for Mountain Dew it’s not gonna be cool…” Mark Zuckerberg’s character uttered these words in the movie The Social Network. And although they might not have been his exact words in real life, we can surmise that they were most definitely probably his sentiments.

Flash forward to 2014 and...

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December 31, 2013

Why Pinterest is the Most Effective Social Platform in E-Commerce: 3 Sites Who Do It Right

Posted by Faith Albert Category IconConversions & UX Category IconSocial Media

Obsession. We all have one. Some of us choose food — that fatty, over-the-top, mom-made mac & cheese you gorged yourself on during your last binge. How about music? The highly-catchy Bieber song you have on repeat, but won’t tell your friends you listen to (okay, maybe this is just me). And most addictive? Pinterest. The genius of this social media collage...

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December 19, 2013

7 Ways to Acquire Customers via Facebook

Posted by Janna Leyde Category IconConversions & UX Category IconSocial Media

Remember when Facebook was only for the in-the-know college kids? That was 2004. Mark Zuckerberg knew what he was doing. Almost a decade later and there are close to 800 million people posting, tagging, liking, sharing, and inviting. Just this past October, Facebook surpassed one trillion likes. Yes, some of those were engagement photos, inspirational quotes, videos...

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December 18, 2013

7 Ways to Acquire Customers via Instagram

Posted by Janna Leyde Category IconConversions & UX Category IconSocial Media

Image is everything, and these days everyone loves a photo — filtered or #unfiltered. Instagram is proof. Last month, according to Nitrogram, the platform sported over 150 million monthly active users who posted 55 million daily grams. These posts received approximately 8,500 likes per second (that’s way ahead of Pinterest and Tumblr). The social photo and video sharing network launched in...

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December 13, 2013

7 Ways to Acquire Customers via Twitter

Posted by Janna Leyde Category IconConversions & UX Category IconSocial Media

The entire world is following @justinbeiber, or so it seems. The feisty pop icon touts 44 million @followers and counting. From a marketing perspective, that’s something to aspire to: even for merchants, especially since the average Twitter user follows five or more businesses, as reported by Twitter in 2013. Increasing @followers is one of the surest ways to encourage customer...

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December 11, 2013

5 Tips to Tweet and Tweet Well

Posted by Janna Leyde Category IconSocial Media

The Twitter IPO (NYSE: TWTR) is yesterday’s news. The social media website powers forward with 58 million tweets a day and 135,000 new handles. Twitter has become an online platform where businesses (even B2B) can connect, build, and share with potential customers. In fact, Mashable says that 46 percent of online customers depend on social media when making a purchase and predicts a 93...

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December 2, 2013

Social Media Death Match: How to Emerge from the Online Battlefield Unscathed

Posted by Faith Albert Category IconMarketing Category IconSocial Media

I may be dating myself a little here, but I can remember tuning in religiously to an MTV show called Celebrity Death Match in my youth. The claymation cartoon depicted well-known celebrities such as Madonna and Michael Jackson fighting until their untimely death(s). I know the concept sounds farfetched and downright dumb, but the series ran for 75 episodes,...

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November 25, 2013

The Pros of Facebook Advertising

Posted by Janna Leyde Category IconConversions & UX Category IconSocial Media

There are over one billion people on Facebook, so it’s not exactly a hard sell to incorporate the ubiquitous platform into your marketing strategy. In 2012, $4.28 billion was spent on Facebook ad campaigns (advertisements), evidence that even traditional B2B companies are beginning to see the advertising potential of the most widely used social network. Among the picture streams...

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November 22, 2013

7 Ways to Acquire Customers From LinkedIn

Posted by Janna Leyde Category IconConversions & UX Category IconSocial Media

Due to the rise of content marketing, LinkedIn is no longer limited to the B2B world. Last year, LinkedIn reported a 20 percent increase in B2C marketers. With 259 billion members — over 3 million of which are businesses — the social media platform has become a goldmine for companies looking to expand their customer reach. (Don’t forget that this global professional network is rife...

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November 8, 2013

5 Mistakes of a Twitter Novice

Posted by Janna Leyde Category IconSocial Media

Post Feature Image - Twitter

Twitter officially went public yesterday and has been doing very, very well for itself. Now with over 200 millions users, the social media platform is a marketing necessity more than ever. In fact, some consider Twitter a B2B and e-commerce haven where information spreads and partnerships begin — all in under 140 characters. So whether it’s...

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