Showing posts tagged with 'Technology'

June 30, 2014

Picking an Online Payment Processor: Integrations

Posted by Janeesa Hollingshead Category Icon2Checkout Category IconTechnology

#integrate

The main goal for choosing an online payment processor is to not only find a service that fulfills a company’s payments needs, but will also seamlessly integrate into a company’s technology and website structure. For example, if the merchant plans on working with specific shopping cart software, it’s more important to choose an online payment processor that...

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June 25, 2014

Increasing Conversions Through UX: Product Categories

Posted by Janeesa Hollingshead Category IconConversions & UX Category IconTechnology

#ux

So, you’ve mastered the art of driving traffic to your e-commerce website, but have yet to dominate conversions. Users come, they browse, and they leave. Why? It might be because your business has yet to differentiate itself (check out this blog for tips on how to achieve differentiation in e-commerce). If that isn’t the issue, it’s time to take a look...

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June 23, 2014

Wearable Tech: Fashion Meets Function in E-Commerce

Posted by Janna Leyde Category IconNews & Trends Category IconTechnology

#wearabletech

Last year, wearable technology grew from a mere 200,000 wearable devices to 1.6 million, according to a report by Credit Suisse. By the end of June 2014, Net-a-Porter will be carrying its own Google Glass collection, which proves that even a computer for your face can be made fashionable.

While Google Glass devices range from $1,500...

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June 20, 2014

E-Commerce & Main Street Hybrid: 11Main

Posted by Janna Leyde Category IconInternational Category IconNews & Trends Category IconTechnology

Alibaba launches 11 Main to grow U.S. presence.

China’s e-commerce super marketplace, Alibaba, is bringing the US a new and more personalized online shopping experience with 11main.com, an online marketplace that aims to create the feeling of walking down the “Main Streets” of American towns and browsing their local boutiques and specialty shops. Thus far, the 11...

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June 10, 2014

Skype Translate Breaks the Language Barrier

Posted by Janna Leyde Category IconNews & Trends Category IconTechnology

#translate

There are few barriers left to break through when it comes to digital communication, but spoken language remains one of the last hurdles for both technology and innovation to surpass. We have the means to talk to anyone, anywhere — as long as all parties involved speak the same language.

An obvious impasse arises when two different...

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June 9, 2014

Biometrics: The Next Stage in E-Commerce Fraud Prevention

Posted by Janna Leyde Category IconNews & Trends Category IconTechnology

#fraud

There are firewalls and secure socket layers to install, AVS settings to choose from, and PCI standards to uphold. After all that, there are still security codes for customers and security training for employees. All of these activities are executed in the name of preventing cyber criminals from breaching the system and committing e-commerce fraud — be it against an...

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May 22, 2014

Access 2Checkout’s Free E-Book, “25 Tips to Master International SEO”

Posted by Sean Edgar Category IconConversions & UX Category IconTechnology

Search engine optimization (SEO) is essential for not only guaranteeing that your e-commerce site is seen, but also spread, shared, and valued. International expansion adds a new degree of complexity to ensuring that you end up with the right page ranking on the right browser. But how do you guarantee that your site has the right domain? What role does language play? Is Google the only search engine you should focus your efforts on?

...

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May 19, 2014

Boost Global Conversions with User Experience & Design, Featuring Alex Harris

Posted by Sean Edgar Category IconConversions & UX Category IconTechnology

In this Google Hangout, 2Checkout Content Wrangler Sean Edgar sits down with User Experience & Design specialist Alex Harris to discuss how international e-commerce companies can create websites that lead to more conversions and lead generation. Alex Harris is the founder and creative director at AlexDesigns.com; with a workhistory that spans conversion rate optimization and AB testing since 2001, Harris brings rich insights into how companies...

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May 15, 2014

Custom URL Shortening for E-Commerce, Part 2

Posted by Shay-Jahen Merritté Category IconConversions & UX Category IconTechnology

In Part 1 of Custom URL Shortening for E-commerce, we looked at some applications of how and why your company should use a custom URL shortener. In part 2, we will take a quick walkthrough of how to actually set up your custom URL shortener with Bitly.com.

Setting up a custom URL shortener only requires two easy steps. One of the steps requires some creativity, and the...

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May 14, 2014

Custom URL Shortening for E-Commerce, Part 1

Posted by Shay-Jahen Merritté Category IconConversions & UX Category IconTechnology

In Part 1 of Custom URL Shortening for E-commerce, we’ll take a look at some applications of how and why your company should use a custom URL shortener. In part 2 we’ll walk through how to actually set up your custom URL shortener with Bitly.com.

What is URL Shortening?

URL Shortening (or Link Shortening) is the technique of...

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