June 27, 2018

What Is NPS? Building Your Business with Promoters

Posted by Raluca Marmureanu Category Icon2Checkout Category IconMarketing
What Is NPS? Building Your Business with Promoters

Net Promoter Score, or NPS, is something you might hear talked about often. But what does it really mean, and why does it matter to your business? In this post, we take a closer look at why NPS is important and how you can measure it with an NPS survey. The results of a good NPS survey can reveal a lot about what your customers want and how you can...

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April 24, 2018

How Personalization Could Change Your eCommerce Game

Posted by Roxana Gaina Category Icon2Checkout Category IconConversions & UX Category IconMarketing
How Personalization Could Change Your eCommerce Game

You know when you’re browsing a website, finally click on a product, and another part of the page then shows recommendations of other products you might also like? This is personalization in action.

To be more specific, eCommerce personalization is all about delivering individualized content (discounts, offers or...

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April 3, 2018

Marketing Automation vs. Email Marketing: What’s the Difference?

Posted by Mihai Bejgu Category Icon2Checkout Category IconMarketing
Marketing Automation vs. Email Marketing: What’s the Difference?

Marketers may be confused about the difference between email marketing and marketing automation. It’s easy to think you have all your email marketing bases covered if you’ve scheduled a newsletter to go out every month or so. The leads should start to roll in as soon as that’s in place, right? But an...

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March 13, 2018

7 Tips for Global Commerce in Local Markets

Posted by Delia Ene Category Icon2Checkout Category IconConversions & UX Category IconInternational Category IconMarketing
7 Tips for Global Commerce in Local Markets

Engaging in global commerce is a great way to boost your business, but it’s not as easy as simply publishing one website and expecting it to work in every market. Selling digital goods globally requires localization – surprisingly, not necessarily of the product itself, but for sure of the ordering process.

Localizing the...

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January 25, 2018

Key eCommerce Trends to Watch in 2018

Posted by Daniel Sava Category Icon2Checkout Category IconInternational Category IconMarketing Category IconNews & Trends
Key eCommerce Trends to Watch in 2018

In a connected world, things change fast. By nature, the software industry moves faster than most other industries. We’re always keeping an eye on trends so we can help you make the most of them in your business. Here are a few emerging trends we think you should watch closely in 2018, and how you can take advantage of them.

Monetizing the...

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