July 8, 2014

‘Tis the Season for Fraud Prevention

Posted by 2Checkout Category IconConversions & UX Category IconInternational
#security
#Security

The last two months of the year are full of holidays around the world, many of which spur increased buying behavior from consumers worldwide. While the holiday season may be a major revenue generator for merchants, it also tends to cause an increase in the number of fraud cases merchants must deal with. In fact, November sees more fraud...

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June 25, 2014

Increasing Conversions Through UX: Product Categories

Posted by 2Checkout Category IconConversions & UX
#ux

So, you’ve mastered the art of driving traffic to your e-commerce website, but have yet to dominate conversions. Users come, they browse, and they leave. Why? It might be because your business has yet to differentiate itself (check out this blog for tips on how to achieve differentiation in e-commerce). If that isn’t the issue, it’s time to take a look at...

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June 24, 2014

How to Stand Apart From the Crowd: Differentiation in E-Commerce

Posted by 2Checkout Category IconConversions & UX Category IconMarketing
#differentiate

E-commerce websites currently comprise 10-12% of the Internet; by the time this blog is posted, there will roughly be one billion of these websites aggregated on the Internet. That’s over 100 million e-tailers all over the world with whom online merchants must compete to gain a share of the estimated $1.5 trillion online market. The digital...

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June 3, 2014

4 Tips to Boost Your Ecommerce Site’s Trustworthiness Today

Posted by 2Checkout Category IconConversions & UX Category IconMarketing
#trust

We’ve all been there: ready to make an online purchase, card in hand and search engine revving, and then we stumbled across a potential online store so inhospitable that a virus scan seemed necessary just to check out its wares. What’s worse than running across one of these sites while making a purchase? Actually owning one! But don’t worry: any...

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October 31, 2013

4 of the Best Ways to Design a Persistent Shopping Cart

Posted by 2Checkout Category IconConversions & UX
#Persistence

According to Baymard.com, more than 60 percent of online shoppers fill their shopping cart full of “wish list” items, only to abscond. The e-commerce world refers to this as Abandoned Cart Syndrome (ACS), and it’s bad for business. Don’t fret; 2Checkout has a few tips to help avoid ACS and turn those wishes into concrete purchases. Read our four lessons below on how to...

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