April 30, 2018

Five Things to Consider When Localizing Your Payment Process

Posted by Cosmin Deftu Category Icon2Checkout Category IconConversions & UX
Five Things to Consider When Localizing Your Payment Process

No matter what you’re selling, there’s probably an opportunity for you to sell it in a new market.

To make the most of your opportunity to grow your business by selling in a specific region or country, you’ll need to support, besides local languages, local payment methods, currencies, as well as comply with local...

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April 24, 2018

How Personalization Could Change Your eCommerce Game

Posted by Roxana Gaina Category Icon2Checkout Category IconConversions & UX Category IconMarketing
How Personalization Could Change Your eCommerce Game

You know when you’re browsing a website, finally click on a product, and another part of the page then shows recommendations of other products you might also like? This is personalization in action.

To be more specific, eCommerce personalization is all about delivering individualized content (discounts, offers or...

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March 13, 2018

7 Tips for Global Commerce in Local Markets

Posted by Delia Ene Category Icon2Checkout Category IconConversions & UX Category IconInternational Category IconMarketing
7 Tips for Global Commerce in Local Markets

Engaging in global commerce is a great way to boost your business, but it’s not as easy as simply publishing one website and expecting it to work in every market. Selling digital goods globally requires localization – surprisingly, not necessarily of the product itself, but for sure of the ordering process.

Localizing the...

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February 20, 2018

Awaken Your Inner Scientist: Use Behavioral Science to Validate Ads, Redesigns and Landing Pages

Posted by Brian Massey Category Icon2Checkout Category IconConversions & UX
Awaken Your Inner Scientist: Use Behavioral Science to Validate Ads, Redesigns and Landing Pages

The TV series Mad Men popularized Don Draper and his creative genius. Don took a few bits of data about a demographic and used them to develop brilliant taglines his clients loved. The only problem? He might have been able to do even more, if he’d had more data to work with.

...

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February 8, 2018

11 eCommerce Checkout Tips that Increase Site and Cart Conversions

Posted by Adriana Iordan Category Icon2Checkout Category IconConversions & UX
11 eCommerce Checkout Tips that Increase Site and Cart Conversions

The eCommerce purchase flow should be pretty simple: people navigate through your site, choose the products or services they want to buy and add them to the shopping cart, ultimately placing an order.

However, during this journey, a lot of distractions and blockers could lead to unfinished orders and lost...

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