April 30, 2018

Five Things to Consider When Localizing Your Payment Process

Posted by Cosmin Deftu Category Icon2Checkout Category IconConversions & UX
Five Things to Consider When Localizing Your Payment Process

No matter what you’re selling, there’s probably an opportunity for you to sell it in a new market.

To make the most of your opportunity to grow your business by selling in a specific region or country, you’ll need to support, besides local languages, local payment methods, currencies, as well as comply with local...

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April 24, 2018

How Personalization Could Change Your eCommerce Game

Posted by Roxana Gaina Category Icon2Checkout Category IconConversions & UX Category IconMarketing
How Personalization Could Change Your eCommerce Game

You know when you’re browsing a website, finally click on a product, and another part of the page then shows recommendations of other products you might also like? This is personalization in action.

To be more specific, eCommerce personalization is all about delivering individualized content (discounts, offers or...

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April 3, 2018

Marketing Automation vs. Email Marketing: What’s the Difference?

Posted by Mihai Bejgu Category Icon2Checkout Category IconMarketing
Marketing Automation vs. Email Marketing: What’s the Difference?

Marketers may be confused about the difference between email marketing and marketing automation. It’s easy to think you have all your email marketing bases covered if you’ve scheduled a newsletter to go out every month or so. The leads should start to roll in as soon as that’s in place, right? But an...

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March 23, 2018

Disputes, Chargebacks and Refunds: Do You Know Which Is Your Worst Enemy?

Posted by Magdalena Nicola Category Icon2Checkout Category IconInternational
Disputes, Chargebacks and Refunds: Do You Know Which Is Your Worst Enemy?

Disputes, chargebacks, and refunds can have a substantial effect on your revenue. We’ve already shown you how to avoid chargebacks and lower your chargeback rate.

In this post, we’ll take a look at the difference between disputes, claims, and chargebacks, then touch on how to develop an effective...

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March 13, 2018

7 Tips for Global Commerce in Local Markets

Posted by Delia Ene Category Icon2Checkout Category IconConversions & UX Category IconInternational Category IconMarketing
7 Tips for Global Commerce in Local Markets

Engaging in global commerce is a great way to boost your business, but it’s not as easy as simply publishing one website and expecting it to work in every market. Selling digital goods globally requires localization – surprisingly, not necessarily of the product itself, but for sure of the ordering process.

Localizing the...

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