April 3, 2018

Marketing Automation vs. Email Marketing: What’s the Difference?

Posted by Mihai Bejgu Category Icon2Checkout Category IconMarketing
Marketing Automation vs. Email Marketing: What’s the Difference?

Marketers may be confused about the difference between email marketing and marketing automation. It’s easy to think you have all your email marketing bases covered if you’ve scheduled a newsletter to go out every month or so. The leads should start to roll in as soon as that’s in place, right? But an...

Read more..

March 23, 2018

Disputes, Chargebacks and Refunds: Do You Know Which Is Your Worst Enemy?

Posted by Magdalena Nicola Category Icon2Checkout Category IconInternational
Disputes, Chargebacks and Refunds: Do You Know Which Is Your Worst Enemy?

Disputes, chargebacks, and refunds can have a substantial effect on your revenue. We’ve already shown you how to avoid chargebacks and lower your chargeback rate.

In this post, we’ll take a look at the difference between disputes, claims, and chargebacks, then touch on how to develop an effective...

Read more..

March 13, 2018

7 Tips for Global Commerce in Local Markets

Posted by Delia Ene Category Icon2Checkout Category IconConversions & UX Category IconInternational Category IconMarketing
7 Tips for Global Commerce in Local Markets

Engaging in global commerce is a great way to boost your business, but it’s not as easy as simply publishing one website and expecting it to work in every market. Selling digital goods globally requires localization – surprisingly, not necessarily of the product itself, but for sure of the ordering process.

Localizing the...

Read more..

March 9, 2018

Industry Buzz – February 2018

Posted by Raluca Marmureanu Category Icon2Checkout
Industry Buzz – February 2018

This month, we’re bringing you the usual roundup of product updates and resources, the latest industry buzz and helpful tips for growing your business.

We’re also proud to announce that 2Checkout was named on two Constellation ShortListsTM: Matrix Commerce Campaign to Commerce and Smart Services Digital Monetization Platforms.

Without further...

Read more..

February 20, 2018

Awaken Your Inner Scientist: Use Behavioral Science to Validate Ads, Redesigns and Landing Pages

Posted by Brian Massey Category Icon2Checkout Category IconConversions & UX
Awaken Your Inner Scientist: Use Behavioral Science to Validate Ads, Redesigns and Landing Pages

The TV series Mad Men popularized Don Draper and his creative genius. Don took a few bits of data about a demographic and used them to develop brilliant taglines his clients loved. The only problem? He might have been able to do even more, if he’d had more data to work with.

...

Read more..

-->