Commerce Glossary

A comprehensive resource to help you master the language of commerce.
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What is Call-to-Action (CTA)?

call - to - ac - tion
noun
The component of a marketing message meant to immediately trigger a desired action or a response from the targeted audience.
How Does the Call-to-Action (CTA) Work?

A call-to-action can be used to point visitors towards making a purchase, downloading a resource, subscribing to a newsletter, joining a webinar and so on.

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