Commerce Glossary
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What is Cart Abandonment?
cart aban - don - ment
noun
Shopping cart abandonment happens when a visitor surfs an eCommerce website, he adds products to his shopping cart, but exits without submitting an order.
How Does Cart Abandonment Work?
There are multiple reasons a potential customer might abandon his shopping cart, like not offering the desired payment method, shipping is considered to be too expensive, the checkout process takes too long to complete or it isn't mobile-friendly.