Commerce Glossary

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What is Digital Commerce (eCommerce)?

dig - i - tal com - merce
noun
Also known as eCommerce, digital commerce is the buying and selling of goods and services using the Internet, mobile networks and commerce infrastructure.
How Does Digital Commerce (eCommerce) Work?

Digital commerce includes the marketing activities that support these transactions, including people, processes and technologies to execute the offering of development content, analytics, promotion, pricing, customer acquisition and retention, and customer experience at all touchpoints throughout the customer buying journey.

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