CommerceNow 2026

To be announced soon

The Only Moat Remaining When Your Market is Saturated

When products are easy to build, and marketing is easy to launch, what separates the companies that keep growing from the ones that stall?
Gia Laudi, co-author of Forget the Funnel and creator of The Customer-Led Growth Framework, makes the case that most growth problems are really strategy problems wearing a tactical disguise. Using real examples, she walks through why so many teams get stuck optimizing messaging, positioning, and channels that all sit on a shaky foundation, and what it takes to build the kind of recurring revenue relationships with customers that actually compound over time.

From First Click to LTV: 3x Growth on Autopilot with 5 AI Agents

Most eCommerce brands are stuck on a plateau: they've cycled through agencies, tried every "playbook," and still can't break through. The real problem usually isn't creatives or channels in isolation – it's that no one is looking at the whole system: cash flow, inventory, acquisition, onsite conversion, and retention as one machine.

This talk shows how to engineer 3x growth by treating your business as a system and augmenting your team with AI agents instead of adding headcount or ad budget.

The 'Search' is Over: How AI is rewriting the Rules of eCommerce Discovery

BThe way people find and buy products has fundamentally changed. Customers are asking ChatGPT for recommendations, using Perplexity to compare products, and discovering brands through AI summaries they never even click on.

In this talk, Richard from eComOne shares what the agency has learned working with eCommerce brands through this shift, what's actually driving traffic and revenue right now, how the rules of discovery have been rewritten, and the practical moves that are working in a world where the algorithm increasingly sells to your customer before you ever get the chance.

To be announced soon

To be announced soon

From Customer Signals to Revenue: How AI Is Changing Growth

Every customer interaction generates valuable signals – through feedback, support conversations, product usage, and buying behavior. Yet most companies struggle to turn these signals into actions that drive growth.

In this session, Taru Aalto, Chief Customer Officer at Netigate, shares how AI is helping organizations transform fragmented customer data into actionable insights that improve retention, uncover expansion opportunities, and support better business decisions.

Drawing on practical examples, Taru will explore how AI is changing the way companies understand customers and why customer intelligence is becoming a critical growth engine for the future.

Sales From AI Search: Closing the Three Zero-click Strategy Gaps

Your problem isn't declining organic traffic. It's AI search platforms recommending competing products because your competitors answer the questions your customers are asking. AI search platforms, like ChatGPT, AI Overviews, and Google's AI mode, filter visitors before they ever reach your website.

Join AI and SEO expert Dale Bertrand as he shares his research-backed insights into how AI pre-qualifies visitors, and the three critical gaps in Understanding, Relevance, and Reputation that stop ecommerce brands from generating sales from AI search.

Takeaways:

• Learn how AI pre-filters website visitors based on intent and relevance
• Publish content that reflects concerns customers bring to AI search platforms
• Leverage AI for customer research to discover unmet product information needsn;
• Educate AI about your ecommerce brand through strategically optimized content
• Establish authority in AI training data through digital PR across your entire digital footprint
Dale Bertrand • Fire&Spark