How can companies create customers for life in such a volatile environment?
Even if most clients are happy with their first purchase, the emotional bond between clients and companies who operate online is very weak. Integrating game mechanics into the use of your product or service can be a powerful way to establish this emotional bond, increase client engagement, and establish loyalty.
Olga Andrienko, Head of Global Marketing at SEMrush, takes you backstage to share the ideas, goals, process, and results of two SEMrush campaigns where gamification was tested. Moreover, she shares what her team does beyond the campaigns, on a daily basis, to ensure that clients feel the company cares for them.
Watch her session by filling in the form on the right.