Checking out is the final step your prospects go through before starting their paid journey with your product or service, but it is also the stage in the acquisition funnel with the most drop offs. Join this live session with Vlad Bisceanu, Head of Growth Services at 2Checkout (now Verifone), to find out if your cart is losing you money and orders.
Learn what type of conversion rate optimization (CRO) tools and tactics your checkout page needs, and get insights and actionable advice on:
Checkout conversion blockers - what's keeping your conversion rate down and how can you boost cart metrics?
Cart abandonment tactics - how can you proactively and reactively deal with a low performing cart?
CRO best practices - insights and recommendations for addressing cart abandonment scenarios, such as how to deal with localized flows or challenge flows.
Plus, get expert tips on how you can A/B test your cart for the most common conversion rate blockers. As usual, our session will conclude with a live Q&A session with the audience.
Who should attend: eCommerce companies selling physical and/or digital goods, software, and SaaS businesses
Roles: eCommerce managers, sales or marketing VPs, business owners, CRO managers, growth hackers
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