Commerce Now 2015 Thursday, June 11, 2015 | Palo Alto, CA
Conversion Beyond Acquisition in a Digital World
Register Now View Agenda

Convert Revenue Leakage
to Revenue Uplift

Digital transformation is here.

The worlds of commerce and conversion are colliding because the new Digital Commerce Lifecycle exposes your customers to 1000s of new revenue moments beyond simple carts. With the increased pressure to "Always Be Converting" at every step of the lifecycle, digital businesses need to learn the tools and best practices that reduce Revenue Leakage. Join us on June 11th in Palo Alto, CA to hear from both Digital Commerce experts and our "Stars of Conversion" panel on how to maximize and grow your revenue beyond acquisition in this new Digital world.

About CommerceNOW '15

Digital Transformation

Understand how selling digital goods changes your online conversion strategy. Map the new KPI's and lessons learned from across 1000's of Software, SaaS, and Online Services companies.

Expertise To
Learn From

Learn from the Superstars of Conversion extending CRO to the full Commerce Lifecycle - global strategies, split testing tips & tricks, tools to use when growing your Digital Business.

Real World
Revenue Uplift

Take away 5 methods to reduce revenue leakage and maximize revenue lift, and ultimately maximize customer value. Understand the components you need for to support a modern Digital Commerce solution.

Who Should Attend

Software and Online Services Executives

  • Marketing: CMO, VP of Marketing, Online Marketing Mgr, eCommerce Mgr, Demand Generation Mgr, CRO Specialists
  • Sales: VP of Sales, Sales Operations, Sales Development
  • IT / Operations: Commerce Operations, Martech

Stars of Conversion

Brian Massey

Conversion Scientist at Conversion Sciences

Lincoln Murphy

Customer Success Evangelist at Gainsight

Brian Cahak

VP Business Development at Clearhead

Daniel Gonzalez

Head of Conversion Optimization Consulting at Sellpoints, Inc.

Dan Glazer

Director of Partnerships at Optimizely

Shannon MacLeod

Senior Director, Conversion Optimization, Marketing at Avangate

Razvan Barsu

Global Retention & Loyalty Manager, B2C at Bitdefender

Digital Commerce Executives

Carl Theobald

President & Chief Executive Officer at Avangate

Michael Ni

Chief Marketing Officer/Senior Vice President Marketing and Products at Avangate

CommerceNOW Lunch / Agenda

11:30AM - 12:00PM
Registration / Networking
12:00PM - 12:30PM
Digital Transformation Rewriting the Rules of Conversion

Every company now must become a digital business - new digital products / services, business models, and redefined customer relationships. But in order to excel in this environment, companies must change their conversion strategy, expand the KPI's they use to measure success, and map how to effectively extend commerce across the entire customer lifecycle.

12:30PM - 12:45PM
Converting Revenue Leakage to Revenue Uplift with Modern Digital Commerce

Did you know that most companies are "leaking" 10% to 20% of their revenues? Learn from your peers on what strategies are working to minimize this, and gain key insights that can be applied to your business. Become a digital commerce hero.

12:45PM - 1:00PM
Going Beyond Acquisition - Increasing Revenue Uplift in a Digital World
Razvan Barsu, Bitdefender Bitdefender  

Bitdefender is one of the leading Internet Security companies in the world whose technology secures the digital experience of 500 million home and corporate users across the globe. Hear from this innovative online services company on how they've been able to increase authorization rates, reduce revenue leakage across the entire Commerce Lifecycle and ultimately maximize customer lifetime value.

1:00PM - 2:00PM
Stars of Conversion - Panel Discussion

  • Brian Massey, Conversion Sciences Conversion Sciences
  • Lincoln Murphy, Gainsight Gainsight
  • Daniel Gonzalez, Sellpoints Sellpoints
  • Brian Cahak, Clearhead Clearhead
  • Dan Glazer, Optimizely Optimizely
  • Shannon Macleod, Avangate Avangate

Moderated by Raj Badarinath, Avangate

Join the panel of industry experts as they discuss real-world examples on:

  • The best tools for acquisition and retention
  • Optimizing conversion for a global audience
  • Reducing revenue leakage across the 5 stages
  • Split testing tips and tricks
  • How to extend CRO to the full Digital Commerce Lifecycle
  • and more!
2:00PM +
Additional Networking

The registration
is now closed

See you at the event next year!



Thursday, June 11, 2015
11:30AM - 2:00PM


Fleming's Prime Steakhouse
180 El Camino Real
2 Stanford Shopping Center
Palo Alto, CA 94304