The future of eCommerce is Now!

Join the world's brightest minds in eCommerce to learn, share secrets and connect online. For two days, CommerceNow will stream 12+ hyper-focused sessions to help take your online business to the next level.

Whether your goal is to expand internationally, launch new products, reduce churn, optimize conversions, win at customer acquisition or master customer retention, you will leave with 100% actionable knowledge and growth strategies to succeed today... and into the future.

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Why CommerceNow?

Already in its 5th edition, CommerceNow aims to bring the biggest and smartest industry leaders on stage to talk about the future of digital commerce.

Join Online

CommerceNow is a completely free, virtual conference, accessible from anywhere.

Learn

Access the latest trends, strategies and insights from our hand-selected experts in the eCommerce industry.

Get Inspired

Our experts will surely motivate, engage, enlighten, and inspire you to create exceptional experiences for you clients.

Why CommerceNow?
Why CommerceNow?
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Take a Look Back at CommerceNow 2020

In the past years, CommerceNow has welcomed some of the top experts
from around the globe and hosted some killer sessions.
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CommerceNow 2021 Speakers

Sean Ellis

Sean Ellis

Founder

Ayat Shukairy

Ayat Shukairy

Co-Founder

Ramli John

Ramli John

Managing Director

Asia Orangio

Asia Orangio

CEO, Founder

Randy Frisch

Randy Frisch

CMO, Co-Founder

Alexander Genov

Alexander Genov

Head of Customer Research

Oana Trif

Oana Trif

Director of Product Global eCommerce & Digital Business

Amaan Nathoo

Amaan Nathoo

Director, Customer Success

Derric Haynie

Derric Haynie

Chief eCommerce Technologist

Kevin Lee

Kevin Lee

Trust and Safety Architect

Mike Korba

Mike Korba

Co-founder & CCO

Burc Tanir

Burc Tanir

CEO

Thomas Smale

Thomas Smale

CEO

Siddhartha Kathpalia

Siddhartha Kathpalia

Sr. Manager, Marketing

Laurentiu Ghenciu

Laurentiu Ghenciu

Global VP Digital Business

CommerceNow 2020 - Agenda

JUNE 23th
JUNE 24th
Choose Your Time Zone:
SAN FRANCISCO NEW YORK LONDON DELHI

Wednesday, June 23th

06 : 00 AM
Laurentiu Ghenciu
Laurentiu Ghenciu
REPER

Welcome Speech

06 : 15 AM
Burc Tanir
Burc Tanir

How Data-Driven Pricing Can Level up Your Ecommerce Game

E-commerce is an ultra-competitive and transparent environment. Burc will talk about leveraging that data transparency in pricing decisions-and why is it the only way to grow profitably in this fast-paced environment.

07 : 00 AM
Siddhartha Kathpalia
Siddhartha Kathpalia

What Does It Take to Build an Experimentation Culture?

Many brands fail to even start with an experimentation program, ending their journey with purchasing a tool. Let's unlock what it takes to run a successful experimentation program to thrive like Amazon, Netflix, and Booking.com, some of the most coveted product companies of our times, which have experimentation at the core of their success.

07 : 45 AM
Ramli John
Ramli John

How to Turn Casual Shoppers into Lifelong Customers

So, you've built your eCommerce store, uploaded some products, and managed to make some sales.

Here's some news you're probably aware of: Your work is far from over.

After making those first few sales, you're at a critical point in your business to make sure those initial customers make repeat purchases at your online store.

In this talk, learn strategies you can use to turn casual shoppers into lifelong customers that's backed by consumer psychology principles.

08 : 30 AM
Ayat Shukairy
Ayat Shukairy

Tips to Get into the Brains of Your Site Visitor

Successful innovation combines consumer theory, user research, and experimentation in fast-paced development cycles to achieve success.

This session shows how combining the Job to Be Done (JTBD) theory with conversion rate optimization (CRO) practice to uncover underlying customers real motivation and then how to use that knowledge to create the perfect experience - The experience that speaks to the consumer: "Your search is over, pick me!"

This session will help attendees:

  • Unearth the consumers' real motivations when using a product: the functional, emotional and social needs
  • Discover how to avoid leaving products or services vulnerable to customers who cannot distinguish it from other competitors
09 : 15 AM
Kevin Lee
Kevin Lee

How Enterprise Companies Are Adapting to the Friction-Free eCommerce Landscape

Friction is a double-edged sword - you want to reduce risks associated with payment fraud, but not drive away good customers in the process.

Dynamic friction enables you to increase roadblocks for bad actors while giving trusted users the most frictionless experience possible.

In this session, you will learn:

  • What dynamic friction is and how it is applied
  • Ways machine learning and behavioral analytics enable growth and retention while preventing fraud, spam, and scams
  • The components of a full-stack fraud program
10 : 00 AM
Amaan Nathoo
Amaan Nathoo

Create an Experience Your Customers Didn't Know They Needed with PLG Strategies

10 : 45 AM
Asia Orangio
Asia Orangio

How to Uncover Your Best Growth Opportunities

When growth is slow (or worse - declining), the natural human response is to panic. Why are these revenue numbers not growing fast enough? Should we spend more on acquisition? Are we investing in the right things? Let's just double the ad spend and see what happens!

Except the most meaningful and impactful growth opportunities are often right under your nose. You just need to take a step back and see the full picture.

In this session, you'll learn:

  • To map the full customer experience;
  • What "success gaps" are and how to find them;
  • How to uncover hidden money-making growth opportunities.
11 : 25 AM

Closing Remarks

Thursday, June 24th

06 : 00 AM
Laurentiu Ghenciu
Laurentiu Ghenciu
REPER

Welcome Speech

06 : 15 AM
Mike Korba
Mike Korba

What True Personalization Means in 2021, and How You Should Scale It

07 : 00 AM
Derric Haynie
Derric Haynie

How to Choose the Right Tech Tools to Grow Your Store

Learn the history of Ecommerce technology from proliferation to consolidation. Get Derric's 7 step framework for building a roadmap of technology solutions to test for your store.

Discover emerging tool categories and hot new tools that are changing the Ecommerce landscape.

07 : 45 AM
Sean Ellis
Sean Ellis

Using Growth Hacking to Unleash a Sustainable Growth Engine

Value sits at the heart of every sustainably fast-growing company. In this session, Sean will show you how to unlock must-have value in your product to rapidly and sustainably accelerate growth.

He'll use practical examples from some of today's fastest-growing companies and give you actionable guidance for taking your growth to the next level.

08 : 30 AM
Alexander Genov
Alexander Genov

Focus on the Customer as a Person

The talk will introduce a new way of thinking about how companies approach understanding their users, customers, consumers, fans, followers etc. - in short, understanding the people whose lives they affect.

The new approach and mindset are applicable to companies of any size - from rebellious startups to established "captains of industry" type corporations.

09 : 15 AM
Oana Trif
Oana Trif

From No-Man's Land to Wonderland - The Journey to Omnichannel Success

10 : 00 AM
Randy Frisch
Randy Frisch

Speed to Market-ing

Discover the framework and real-life examples to move fast as a team and accelerate buyers through their journey.

Randy shares how to stay on track as a team and how to increase funnel velocity by looking at the right scope, controls, and technology for your business. This talk is geared to demand, digital, and content marketers with products and services that are complex yet timely, who are looking to embrace personalization and strategies like ABM.

10 : 45 AM
Thomas Smale
Thomas Smale

A Winning Exit Strategy: How to Build a SaaS Business that You Can Sell

Hoping to one day sell your SaaS business, but not sure where to begin?

How can you put yourself and your company in the best position for a successful exit?

With over a decade of helping SaaS founders successfully divest of their business, FE International CEO Thomas Smale shares how to build a business that will attract potential buyers down the line.

11 : 25 AM

Closing Remarks

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June 23-24, 2021

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