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Dear Clients, |
Today, we are very excited to announce 2Checkout’s Summer 2020 Release, which further enhances our all-in-one monetization platform with a new and improved toolkit that helps businesses adapt to a fast-changing economy. |
The survey we ran on upcoming priorities given the COVID 19 context shows that merchants like you are shifting their priorities to digital commerce and supporting their own customers to overcome the economy challenges. |
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SUMMER ‘20
Release Highlights
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The majority reported they are prioritizing initiatives to launch new promotions, products, upgrade and upsells, and reduce churn. |
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Other tactics some respondents are leveraging include entering new markets in search of new business, using testing and conversion rate optimization tactics for their ordering engines, and reducing operational costs. |
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With the new release we are looking to help you be nimble with out-of-the-box tools to create personalized ordering and engagement experiences, offer more options for your subscribers retention with close to no engineering resources and reduce significantly your costs to sell and scale internationally. |
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Keep reading to learn all about the features included in this release. |
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As always, we appreciate your business and welcome your comments, questions, and suggestions. Please send your feedback to product@2checkout.com. |
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Happy Selling! |
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Adriana Iordan |
VP Product Management,
2Checkout |
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Engage Your Audiences with Brand Centric Experiences |
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Take advantage of seamless purchase capabilities whether you’re selling to individual consumers or companies, with more cart customization features, custom pricing options, special promotion options, and custom proposal sending. |
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Be Nimble, and Continuously Optimize Your Commerce Experience |
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Convert More with New Checkout Designs
Following multiple conversion optimization campaigns through A/B testing and analytics we are rolling out a new default design for the latest ConvertPlus and Inline cart.
These updates are bound to provide a smoother checkout flow and less distractions to prevent cart abandonment.
If you are not yet leveraging the new ordering engine ConvertPlus or the embedded Inline cart see this guick guide on how to transition and increase your conversions.
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Availability: All merchants using ConvertPlus, regardless of package |
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Add Flexibility to Your Shopping Experience
Leverage our on-the-fly pricing feature to override product’s catalogue pricing and create custom offerings.
Initially available just for ConvertPlus, now merchants using Inline Cart can benefit from this additional price customization layer that enables them to handle customer-specific pricing for their target market.
If you are pre-filling customer details with information you already have on file, explore also the auto-advance feature available for Inline Cart for a frictionless shopping experience.
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Availability: All Packages |
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Boost Promotional Sales
We are also adding new marketing tools to increase sales, such as advanced promotions and multi-language abandons recovery campaigns.
You can now create special price promotions and define the final order price your customers will pay, to experiment with fast incentives with your loyal customers.
Stay tuned for the abandons recovery engine that we are launching this month – if you are using ConvertPlus/Inline cart you can increase your sales with up to 6% using these out of the box recovery tools.
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Availability: All Packages |
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Create Custom Proposal Sending
We’re now offering more flexibility to those who are selling to B2B clients through assisted sales flows. The platform allows your sales team to create custom proposals to increase deal closure ratios.
If your sales representatives are using SalesForce, join our early adopter program for the new Configure Price Quote solution we are launching in Q3, an add-on meant to automate and increase B2B sales.
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Availability: All Packages |
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Connect with Your Preferred Third-Party Solutions
You can now use 2Checkout with your Shopify, soon also for Magento and Prestashop stores, through our new-and-improved integrations.
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Availability: 2Sell Package |
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If you are already using any of these platforms with 2Checkout as your payment provider, contact us to find out how you can upgrade to the new solutions, to improve your users experience and conversions. |
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Reduce Churn with an Enhanced Subscription Toolkit |
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This release brings additional capabilities for churn reduction with pause scenarios and new pricing models – such as pay per use – for businesses to better adapt to shifting buying behavior during these unpredictable times. |
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Reduce Voluntary Churn
The right tools can offload a considerable part of the retention process, building a much more personal and relevant experience for your customers.
Retain more customers by activating churn prevention campaigns from your Merchant Control Panel, without writing any code. These campaigns have been upgraded to give subscribers the option to pause their subscriptions, as an alternative to canceling it, allowing them to temporarily reduce costs or pause services.
Reduce churn by 15% and gather valuable insights on why customers might want to discontinue their subscriptions, by setting up the Retention tools in your Control Panel.
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Availability: 2Subscribe, 2Monetize, 4Enterprise and with the 2Bill add-on for 2Sell |
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Automate Management of Usage
Usage billing allows you to bill your customers based on how much of the product or service they use, after it is used. Usage can be billed standalone (without recurring charges), on top of recurring charges, or on top of usage already included in the plan.
Benefit from increased flexibility with our new capabilities to manage usage billing via API 6.0. This will further help you boost retention, especially given the current market context.
Explore new ways to price your products based on usage to help boost retention, especially given the current market context.
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Availability: 2Subscribe, 2Monetize, 4Enterprise, and with the 2Bill add-on for 2Sell |
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Stay Compliant with Ever-Changing Global Regulations |
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2Checkout continues to simplify the complexity of selling worldwide for all size companies and reduce the risks for even larger-scale investments. |
The platform is being constantly updated for PCI compliance, PSD2 regulation, privacy, data protection such as GDPR and CCPA, performance and security, and for tax regulation changes at a global level. |
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Some of the new technologies implemented include an upgraded tax determination engine, new automation for US Tax exemption certificates management, improved order search, and webhooks related to transactional data performance. |
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Reduce the Complexity of Tax Determination
We have increased the accuracy of determining taxes for products being sold through 2Checkout. Merchants will be able to select new tax categories for their products and 2Checkout will calculate taxes based on the tax nexus and local regulations where the product is being sold.
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Availability: All packages |
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If you need support with calculating and collecting taxes, contact us to learn more about our tools. |
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Leverage Upgraded Order Search Engine
Searching for orders either from the Merchant Control Panel or via Instant Order Search Export (ISE) is now done using the Elasticsearch service. This translates to search results being returned faster and with increased accuracy, and it also decreases the response time for any potential order search discrepancies. This improvement will also allow the 2Checkout search capabilities to scale much more easily and to be more flexible for future functionality improvements.
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Availability: All Packages |
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Stay Compliant and Keep Data Safe
With 2Checkout, merchants don’t have to worry about compliance, maintenance, software licensing or technical support. For safer authentications and integrations, we encourage the transition to the Secure Hash Algorithm (SHA) which uses cryptographic hash functions for data encryption.
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Availability: All Packages |
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Contact us, if you would like to transition your way from MD5 to SHA. |
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Find out more about the 2Checkout Summer ‘20 release |
RELEASE DETAILS | Check out the notes for more details on all of the enhanced capabilities included in this release. |
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KNOWLEDGE CENTER | Read through our Knowledge Center for in-depth guidance on each 2Checkout feature. |
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Learn how to grow your Commerce business |
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WEBINAR |
Summer ’20 Release Explained by Experts |
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SOLUTION BRIEF |
2Checkout Inline Cart |
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SOLUTION BRIEF |
2Checkout ConvertPlus Cart |
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WORKSHOP |
2Checkout's New Ordering Engines |
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SOLUTION BRIEF |
2Checkout Subscriber Retention Tools |
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CASE STUDY |
20% Increase in Cart Conversion Rate |
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We appreciate your business and welcome your comments, questions, and suggestions. Please send your feedback to product@2checkout.com. |
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Happy Selling! |
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Adriana Iordan |
VP Product Management,
2Checkout |
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