Whether your goal is to grow your AOV, reinforce customer loyalty, improve lead generation and increase sales, or drive stronger consumer engagement, CommerceNow 2020 will help attendees enhance their eCommerce efforts. Get inspired, exchange ideas, and get the best resources to grow your online business!
Gain insights from the most thought-provoking speakers in the eCommerce industry.
Connect with thought leaders
and build your network!
It's FREE and it's happening online,
so put your suitcases away!
How can companies create customers for life in such volatile environment?
Even if the client was happy with the first purchase, the emotional bond between clients and companies who operate online is very weak. Integrating game mechanics into using your product or service can be a powerful way to establish this emotional bond, increase client engagement and loyalty.
At SEMrush, we tested gamification in two campaigns and I'll take you backstage to share the ideas, goals, process and results. Moreover, I'll share what we do beyond the campaigns on a daily basis to ensure our clients feel we care for them.
Indexing and ranking facets? Content cannibalization issues? A highly dynamic product inventory you can't control? In this session Aleyda will share insights, tips and tools to avoid these and more common SEO issues in eCommerce sites in 2020, to maximize SEO growth.
Paolo will share frameworks and growth design strategies on how to approach product experimentation in a more thoughtful and effective way.
All the analytics, automation tools, machine learning, and other current buzzwords in the world will never help you create high-converting experiences for your prospects if you fail to leverage the one component that matters more than anything else in marketing: emotion. Talia Wolf will show us how to tap into the different emotional triggers that persuade people's purchasing decisions.
Pricing is like the mythical creature of strategy. From seed startups to seasoned enterprise behemoths, there's an alarming level of pricing the world is merely guessing on - and ProfitWell has the data to prove it. Join Co-Founder and CEO, Patrick Campbell, in a monetization deep dive to unpack what they've extracted from over eighteen thousand companies on value based pricing strategy, and why getting it wrong is not an option. You'll uncover the top pitfalls, strategic insights specifically for eCommerce, and tactical tools to increase revenue and customer satisfaction.
Aha moments are considered the ultimate user onboarding optimization tool. But are they? A little conceptual analysis and you find that they're plagued with logical inconsistency, extremely subjective, and that they fail to account for some of the onboarding's most important ideas. Even at their best. Take it from someone who used to love them: they're a gamble. And the more you gamble with new users, the less they stick around.
As consumers continue to stay home during this pandemic, they have been leveraging search to adapt to a new way of life. Search offers one of the purest views of consumer behavior, attitudinal information, and intent. And that has never been more important than it is today, as consumer behavior is rapidly evolving in a complex and fast-moving socioeconomic environment. How can businesses adapt and reimagine their digital advertising strategies? Microsoft Advertisining's Purna Virji will share actionable advice on both immediate pivots as well as a restoration strategy.
Learn how you can structure a site that will help you sell more software.
Join this session with Philipp Reichardt, VP of Sales at 2Checkout, to find out which are the key things you need to know when planning your expansion into local markets. Philipp will show why localization matters and why alternative payment methods make a difference. The session will contain hands-on tips on purchase flows, smarter payments tools that will help you boost your revenue, proven approaches to solving common tax or compliance issues, - all helping you to improve your online sales in existing or new international markets.
Unless the payment technologies, fraud vendors, processors, and merchants work together in the same environment, it won't really matter what the payment technology is, merchants will still lose out on optimizing their revenue. Fraud vendors tend to cause false positives in an effort to curb fraud and friendly fraud, processors aren't very helpful sometimes in the understanding of merchant operations, friendly fraud will eat at profits. Until we balance the ecosystem merchants will continue to bear the brunt of revenue losses.
Before you can set up tracking or discover growth opportunities you must first know what to track. This framework will help you define and align your entire team around the metrics that matter most for growing your specific SaaS business.
In this session, you'll learn how to create engaging multi-channel messaging at scale, including chat campaigns, that boost conversion rates and improve ROAS and how to measure the impact on your brand growth.