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CommerceNOW '25 | WEBINAR

Slice, Dice, and Share: A How-To on Content Repurposing

Webinar Duration: 45 minutes
Brooke Sellas

Brooke Sellas
Founder & CEO,
B Squared Media

B SQUARED MEDIA

Creating content is hard work – but repurposing it can be your secret weapon for maximizing ROI.

In this step-by-step webinar, you'll learn how to take a single piece of content, like a webinar, and transform it into an entire suite of assets. From social media videos to blog posts, email campaigns, and more, Brooke Sellas, Founder & CEO of B Squared Media, will show you how to iterate strategically without losing your message or brand voice.

Get ready to dive into practical techniques, tools, and workflows for repurposing content efficiently. Whether you're looking to save time, extend the life of your best ideas, or reach new audiences, this session will equip you with everything you need to turn one piece of content into a full-fledged campaign.

What you'll learn:

  • How to break down long-form content into shorter, impactful pieces;
  • Using AI to streamline the repurposing process;
  • Best practices for adapting content to fit different platforms and audiences;
  • Real-world examples of repurposing done right.

Get access to Brooke's tips and strategies by filling in the form on the right.


About B Squared Media

B Squared Media is a boutique digital marketing agency specializing in social media marketing and customer care. Founded in 2012 and fully remote, the agency helps brands build meaningful online relationships through content creation, community management, analytics, and paid social. Guided by the motto "Think Conversation, Not Campaign.™", B Squared delivers personalized, results-driven strategies for clients across North America.

Get more information at BSquared.Media.

About 2Checkout (now Verifone)

Verifone is the payments architect shaping ecosystems for online and in-person commerce experiences, including everything businesses need - from secure payment devices to eCommerce tools, acquiring services, advanced business insights, and much more. As a global FinTech leader, Verifone powers omni-commerce growth for companies in over 165 countries and is trusted by the world's best-known brands, small businesses and major financial institutions. The Verifone platform is built on a four-decade history of innovation and uncompromised security, annually managing more than 12B transactions worth over $500B on physical and digital channels.

Verifone's 2Checkout platform is an all-in-one monetization solution helping clients drive global sales growth across online channels. Its digital services, including global payments, subscription billing, merchandising, taxes, compliance and risk, help clients stay focused on innovating their products while delivering exceptional customer experiences.

Get more information at 2Checkout.com

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