Recurring Billing and Subscription
Management - Everything You Need to Know

Subscriptions are a business monetization model growing considerably in recent years, driven by automation and tech developments and by
consumers' increasing needs for convenience. Discover everything you need to know about subscription management and recurring billing,
and set your company on its right growth path.

Intro

There is a lot happening in the world of recurring automatic payments and online subscription billing systems. According to Business Insider Intelligence, it's estimated that, in 2020 B2C, ecommerce, music, and video streaming brought in over $54 billion in payments in the US alone. This demonstrates what we all saw coming when apps like Hulu and Spotify first came out - businesses that can accept recurring payments are set up for continued success and increasing revenues.
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Intro Image

Most sellers understand the importance of choosing a subscription eCommerce platform that can help them grow their online businesses and meet their subscription goals, but getting started can be a challenge.

Nearly every business has some aspect that can be automated and packaged in the form of a subscription or membership. SaaS recurring billing, monthly product boxes, online newsletters, and so many more business models are perfect for automatic recurring billing. We leave no stone unturned as we discuss what recurring billing entails, how to accept recurring billing payments, the advantages of using subscription billing platforms, and tips on how to choose the best recurring payment system for your unique business needs.

In this guide, you'll find examples of must-have capabilities, essential features, and tips and tricks to make the most out of your subscription merchant account.

What is Recurring Billing?

What is Recurring Billing?

Recurring billing has increased in popularity over time. A recurring payment is when a customer pays for products and services on a regular and repeating basis. Instead of making a series of one-time payments, recurring billing allows customers to make payments remotely and on schedule.

Recurring billing is a convenient model for both sellers and shoppers. Customers get to continue to enjoy the benefits of their favorite subscriptions with no friction. Merchants also benefit from the consistent business of loyal customers. With recurring billing, merchants can easily predict their cash flow and reduce accounts receivable mistakes and other financial risks.

How does recurring billing work?

There are several ways to approach establishing a recurring billing schedule. For customers, the process is simple. They simply choose the recurring payment option that suits them at checkout, accept the terms and conditions, and wait for their authorization. Then the customer can enter their payment information and confirm their payment amount and schedule.

The customer's payment method will be charged on a payment schedule that both the customer and the merchant agree to at the time the initial purchase is made. Payments can occur on a yearly, monthly, weekly, or even daily recurring billing schedule depending on the needs of the customer. Whenever a recurring payment is processed, the customer usually receives a confirmation email.

Organizations will even offer discounted rates at different tiers based on how often users choose to pay. This technique is typically used to incentivize customers to commit to a more long-term payment option such as annually or quarterly. Most recurring billing models continue until the customer requests a cancellation, but recurring payment schedules can also have an expiration date.

How does recurring billing work?
SOLUTION BRIEF
Forge closer relationship with your customers and better monetize existing users with 2Checkout's rich subscription billing capabilities. Read this document to understand how 2Checkout can help you streamline subscription revenue.
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What kind of accounts do merchants need to establish?

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Products by Searching Online

In order for a merchant to begin processing recurring payments, they must first have a way of collecting payments. There are a couple of methods that merchants commonly use to accept payments, either through a merchant account or a payment service provider.

A merchant account is a bank account that is set up so that a business can accept and deposit payments directly. In a Merchant of Record model, the merchant outsources back-office and financial operations to their provider (the MoR), which seamlessly handles these areas in full compliance, while also offering added services such as security and anti-fraud tools. On the other hand, a payment service provider can also help with collecting recurring payments, but doesn't offer the full suite of monetization and support tools that an MoR model entails.

Both merchant accounts and payment service providers offer businesses a way of accepting electronic payments, which is crucial for companies that want to start accepting recurring payments. Without one of these accounts, it is impossible to accept recurring electronic payments.

Examples of recurring billing business models

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There are many types of businesses that use recurring billing and payments in order to better serve their customers and their bottom line. Here are some of the most common ways that businesses can incorporate recurring billing into their business plan.
Subscriptions
Subscriptions
Entertainment services such as magazines, streaming services, and subscription boxes are some of the most popular models. SaaS products are also on the rise. Most types of recurring subscription payments require a fixed payment, a usage-based payment or a per-seats used payment, that occurs on a monthly basis.
Memberships
Memberships
Places like gyms, coworking spaces, and professional organizations and clubs often utilize recurring billing. For memberships, billing is usually fixed at a monthly or annual interval, depending on the type of membership and benefits that the customer receives.
Taxes and Utilities
Taxes and Utilities
Household bills such as taxes and utilities can also be set up as recurring payments. Because the amount owed for utilities and taxes varies based on usage and income, these payment schedules are usually variable as well. While customers may be billed each month, the amount that they are billed will change from month to month. Some of these recurring billing services might include gas, water, electric bills, student loan payments and even property taxes.
Services
Services
When consumers need an expert in a certain field such as childcare, cleaning services, or personal training, recurring billing can simplify the payment process. Instead of making one time payments for services used on a regular basis, customers can instead opt for the convenience of recurring billing.
Financial Planning
Financial Planning
Setting up recurring payments into savings and retirement accounts is another example of recurring billing services. This is especially beneficial to the customer, because it ensures growth and security for the future. Other financials including loans can also be paid through recurring billing so customers never miss a payment and avoid defaulting on their loans.

How to Accept Recurring Payments

How to Accept Recurring Payments

With more and more companies hopping on board, you might be wondering how to accept recurring payments from your customers.

At the end of the day, choosing a payment provider that can assist your business in setting up your subscription management software is the best way to accept recurring payments and manage subscription billing. Many companies don't have the resources, knowledge, or the capacity to set up automatic recurring billing on their own. Luckily, there are many subscription billing platforms available to choose from that are able to help companies of all sizes.

In order to choose the best recurring payment system, consider the following subscription eCommerce aspects and opt for a provider that can support your specific business needs:

Fees
Fees
Subscription billing platforms are robust infrastructures that ensure that customers have a seamless payment experience every time their recurring payment goes through. From setting up accounts to re-billing, there are a number of functions that a subscription billing provider can execute for businesses. In order to choose the best recurring payment system, businesses should evaluate the fees based on what the platform will provide and the value that your business will receive in return.
Scalability
Scalability
SaaS and eCommerce recurring billing take place online, where anyone from anywhere could be visiting your website and show interest in your services. If you are going to accept recurring payments from customers across the globe, then you should focus on finding a subscription billing platform that can handle the details of international tax law and foreign payments for you. There are some payment processing companies that will only manage subscription billing for certain regions or for additional fees, so make sure to check the fine print.
Compliance
Compliance
Ensuring payment compliance is paramount for businesses that want to sell subscriptions online. Subscription billing is incredibly convenient, but it does require a certain level of consumer trust. That's why it is vital to choose a provider that is compliant with industry wide security and privacy standards. While ensuring PCI compliance is a good foundation, in order to do business on a global scale, it's important to make sure that your provider is also compliant with GDPR and PSD2, as well as any other regional privacy or financial regulations imposed in the territory where you're selling.

With the help of a reputable payment provider, it's easy to accept digital payments for memberships and subscriptions. All you have to do is choose the best recurring payment system based on the circumstances and needs of your online business.

Advantages and Process of Selling Subscriptions

Advantages and Process of Selling Subscriptions

If you've considered switching to a recurring payment model then you probably already know of some of the advantages such as continuous cash flow, customer retention, and cost efficiency. But when it comes to selling a subscription service, there are advantages that aren't so apparent.

Whether you want to sell online memberships or use a subscription based model, here are some of the top advantages of switching to a subscription eCommerce platform:

Easier to scale globally
Easier to scale
Offering recurring automatic payments to your customers is a great way to increase revenue and provide room to grow by offering different membership and payment tiers that come with various features and upgrades.
Accurate sales forecasting
Accurate sales forecasting
Another reason why many subscription sites are so successful is due to the fact that they can forecast their income more accurately. When you accept recurring payments, you have a better understanding of what your weekly, monthly, and yearly income is going to be compared to a business that relies on one-time payments for products.
Collect better data
Collect better data
It's easy to gather data about your clients with a subscription based business model. Of course, you will have their payment information and location, but there is a lot of other product usage information that can be gathered over time, helping you better understand your audience's needs. For example, the demographics of your subscribers can be used to help you create accurate customer personas and optimize your marketing strategies.

Tips for selling subscriptions

If you are still learning about how selling a subscription service can help reach your revenue goals, it can be a lot to take in.

Luckily, we have compiled a few top tips to help you kickstart and streamline the process to sell subscriptions online:
Process to sell subscriptions online
Develop buyer personas
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Develop buyer personas

One of the most valuable assets that you have as a subscription eCommerce business is the data that you collect through your existing customers. If you don't already have buyer personas created for your marketing channels, then accepting recurring payments can help you get started. Use the data that you have collected to create several buyer personas that you can then target with different subscription tiers and packages.

In the beginning, you won't have that much customer data available to you, but it's still important to make assumptions in order to determine the types of packages that your future customers will want and how much they are willing to pay for them. As your company grows, you can incorporate that new information into creating more accurate buyer personas so you can adjust your membership levels and subscription offerings.

Upsell, upsell, upsell!
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Upsell, upsell, upsell!

It might be hard to picture what upselling means when it comes to automatic recurring billing. Yes, you have their commitment to membership and their payments come out every month. But could you be earning more from your customers?

The fact is, many of your loyal customers would be happy to pay a little extra for more advanced features. Subscription-based businesses are good candidates to implement strategies for upselling, in moving existing customers to higher priced packages.

Product or service?
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Product or service?

What is it that you sell to your customers? Do you provide a streaming service, a monthly box of goods, or a SaaS solution? When it comes to selling subscriptions online, it's best to think of your subscription as a product.

What do we mean by that? While many automatic recurring billing customers will directly become repeat customers, there are those who will consider unsubscribing. Thinking of your subscription as a product can help change the way that you think about your billing tiers and membership packages.

Think carefully about the features, services, and products that you offer at each tier and price them accordingly. You might consider setting the price a little bit below what you first have in mind. That way, customers feel like they are getting a good deal and investing in something that adds value to their life or their business.

Choose the right platform
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Choose the right platform

Not all subscriptions are created equal, and neither are subscription billing platforms. Find a platform that meets your business needs, as well as the needs of your customers, all while leaving plenty of room for flexibility and growth.

It's also worth mentioning that you should choose the right eCommerce platform as well. If the sales platform that you choose is not a good fit for your brand or the kinds of products that you sell, then selling a subscription service isn't going to do you much good in terms of income. In the following sections we'll dissect exactly how you can go about finding the best recurring payment system for your business.

How to start selling subscriptions online

Whether you are looking to expand your reach or you are just getting your ideas off the ground,
there are some key things to consider as you begin your subscription eCommerce journey.

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  • First, it's a good idea to conduct surveys and test how customers respond to the idea of your brand beginning a subscription service or monthly membership program. If you are just starting out and your brand doesn't have an established customer base, then it is crucial that your business invests in a market research approach. Learn about what businesses like yours are doing and where they could improve their subscription packages.
  • Next, you need to package your subscription offerings in tiers that are appealing to members of your audience. If you choose to offer multiple tiers, it's important to differentiate each package from the next so that the customer can see the value within each price point. And when it comes to pricing, it pays to test and optimize your prices so that you can find the perfect balance between what your customers are willing to pay and how much you need to make to return a profit. It's wise to consider a free trial period so that customers who are on the fence can decide if your product is right for them.
  • Now you've done the market research, you've created some awesome packages, and you've got your listings ready to go. But creating a quality product is just part of the equation. Now, you've got to create a seamless checkout and recurring payment system. When choosing subscription management software and service providers, it's essential that you take notice of the flow of checkout, any friction that the customer may encounter, and whether or not the service will automatically re-bill any missed payments.
Developing an amazing subscription program or automatic payment system can play a major role in the scalability of a company.
Now, more than ever, businesses of all sizes are realizing the advantages of selling a subscription service.

Must-have Capabilities for Subscription Management

Are online payments safe?

For both merchants and their customers, there are some capabilities that are non-negotiable when it comes to managing subscriptions, recurring billing, and online memberships.

There are numerous types of subscription management systems that come with different collections of features and capabilities. It's up to businesses to find the right match for them and for their customers. These tools must be capable of managing recurring billing, collections, communication, and customer management - all within one easy-to-use platform.

It's imperative that merchants set up recurring payments with a reputable subscription billing platform that offers insights and automation across several different areas:

Billing customers
Billing
customers

It's imperative that merchants set up recurring payments with a reputable subscription billing platform that offers insights and automation across several different areas:

Collecting payments
Collecting
payments
Invoicing subscriptions
Invoicing
subscriptions
Communicating with customers
Communicating
with customers
Accounting
Accounting
Reporting
Reporting
Analytics
Analytics
As you can see, there are many aspects of the eCommerce subscription billing and recurring payments space that can benefit from
automated services. Let's go into a more detailed explanation of why these areas are so important.
Automated billing
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Automated billing

Automating the billing process allows businesses to enhance their features and products while also paying attention to their customer retention and acquisition numbers. The ability to charge customers at any interval automatically without having to manually process payments adds a layer of speed necessary to satisfy today's customer.

Look for a platform that also gives access to retry logic capabilities. These tools are used to reattempt payments that previously failed so customers don't experience any lapses in service and merchants continue receiving revenue from subscription sales.

Customer communication
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Customer communication
Throughout the lifecycle of your customer's subscription there will be times when they need to be notified regarding their payment methods, promotions, account status, and more. All of this in addition to automatic payment confirmation emails each time their recurring payment is processed. Streamlined communication with easy-to-use tools can help build relationships with customers and encourage engagement and long-term customer loyalty.
Automatic invoicing
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Automatic invoicing

Most recurring billing systems, including free ones, will come with the ability to send out automated invoices. However, in the subscription space, things can get complicated. SaaS, eCommerce businesses, and subscription service providers will typically need a professional grade subscription billing platform that can handle their complex invoicing needs.

For example, when managing B2B accounts, there will often be multiple users operating within a single subscription. B2C customers may have a subscription membership in addition to making regular one-time purchases with your company. In situations like these, it's wise to have detailed automated billing that accurately maps out your customer's pricing in a way that is simple to understand.

Rating engine
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Rating engine
A rating engine gives businesses the ability to support several billing models and pricing tiers in addition to setting customer usage thresholds and calculating complicated prorated billing. A rating engine lets companies set events and triggers so both the merchant and the customer have a clear understanding regarding their automatic payments.
Reporting and analytics
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Reporting and analytics

Subscription billing and recurring payments supply eCommerce businesses with an incredible amount of data. In order for this data to be used properly, there must be a way to sift through the noise to create a cohesive understanding of your customers and how your business is addressing their needs. In a perfect world, your subscription billing platform should provide you with reporting capabilities that can calculate metrics and trends while highlighting insights to inform business decisions.

A major pain point that merchants often have to deal with involves reporting limitations. In an answer to this glaring need, many platforms are starting to offer custom reporting capabilities. To avoid any issues with analytics and reporting, find a subscription billing solution that enables granular insights, customizable reports, and advanced analytics.

Pricing flexibility
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Pricing flexibility

For customers, subscription billing capabilities revolve around the customer experience. Some must-have pricing capabilities for subscription billing platforms to best serve your customers include:

  • Flat fee - The ability to charge a fixed, flat fee at each billing interval builds trust between customers and merchants.
  • Tiered pricing - Allowing customers to choose between several packages with tiered pricing lets them have control over how much they pay for your products.
  • Per user pricing - This is especially popular among B2B and SaaS customers because it allows companies to pay for the number of people who are actively using the subscription service that your business provides.
  • Metered pricing - Usage-based pricing, or pay-as-you-go pricing is attractive to customers because it allows them to only pay for their individual usage instead of a flat rate or committing to a single pricing tier.
  • Per feature pricing - This capability allows customers to customize their plan based on the features they intend to use.

Most of the other features that often come with subscription billing systems are not always necessary. Of course, the capabilities that are truly essential to your eCommerce business will be different from another business. Read on for more tips on choosing the recurring payment system.

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Discover the upgrade opportunities that come with subscriptions and how you can achieve more revenue from your existing client base. Read this resource to get a feel for the strategies you can use to upgrade subscribers to higher tiers.
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How to Choose a Subscription Billing Platform

How to Choose a Subscription Billing Platform

The process of choosing a subscription billing platform is simple when you know what you're looking for. A subscription eCommerce platform will address different needs for a small business versus a larger enterprise. The first step in choosing a platform is to identify the size of your customer base in order to discover the needs that your current growth stage calls for.

Small
Small
Businesses that are just starting out will require support for customer acquisitions over any other feature.
Medium-sized
Medium-sized
Businesses in this category should seek support for customer retention from a subscription platform.
Large
Large
Breaking into new markets and appealing to new demographics are goals for larger businesses and will typically require the most support when it comes to compliance and automation.
Next, it's time to take a look at some of the ways you can further refine your search for a suitable subscription platform, in looking at the following capabilities:
Ways you can further refine your search
Outstanding support
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Outstanding support

At some point or another, your business will need help to manage recurring payments. Additionally, your customers are going to need top-notch support as well. That's why finding a subscription billing platform that offers fast support is vital to the success of your subscription program. Whether you need assisted support, self-service, or a combination of both, there are plenty of subscription billing platforms available that can meet your needs.

Usage and metrics
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Usage and metrics

Without an understanding of the why's and how's behind the actions of your customers, it's virtually impossible to gain a clear picture of your user base and the ways your business can expand. You'll want to find a platform that allows access to data for numerous customer metrics including renewals, expirations, forecasts, and trends.

Payment gateway
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Payment gateway

Ensuring that the platform you choose comes with a reliable payment gateway can save you and your customers a lot of trouble in the long run. Even some of the best platforms available may not include a payment gateway as a part of their services, so double-check that you have everything you need to accept payments on your website, so you won't have to build your stack from different bits and pieces.

If you're still experiencing difficulty finding the right platform for you, then be sure to check out reviews from other businesses like yours to determine if a subscription billing service is right for your company.

Subscription Management Platforms for Selling SaaS

Subscription Management Platforms for Selling SaaS

While SaaS customers receive continuous, hassle free service with subscription billing, SaaS providers are tasked with creating a seamless experience that involves many moving parts. One of the most common questions that SaaS providers have when it comes to offering recurring payments is whether it's better to build a custom solution or choose to go with a subscription billing platform.

For many companies, it's better to select an automatic recurring billing platform that meets the needs of customers and offers customizable features. This saves SaaS providers and developers a lot of time and effort that could be better spent on optimizing their products and services.

Another reason why many companies choose not to build their own payment platform is the plethora of rules, regulations, and laws specifically for recurring billing. According to a recent survey, the average web developer possesses less than five years of experience. So, without in-house billing and payments experts with the right background, it can take years of preparation and study before a recurring billing payment solution can be built and tested.

Today, it's becoming increasingly important that businesses provide their customers with continuous service with streamlined journeys and easy access. SaaS subscription platforms are extremely popular for a variety of purposes, and companies that can accept recurring payments on a monthly or annual basis offer a more comprehensive service. Your solution should add value with ease of use and convenience in addition to reduced downtime for customers.

Choosing the best recurring payment system for SaaS recurring billing is different from other eCommerce businesses. Here are some capabilities and features to look for in a recurring billing system for an SaaS subscription platform:
Choosing the best recurring payment
Payment method variety
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Payment method variety
SaaS companies seek flexibility so that they can accept multiple payment methods from anywhere in the world. This includes the ability to accept various currencies and other local market preferences.
Billing interval options
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Billing interval options
While the traditional subscription billing intervals such as monthly and annually will typically be offered by most subscription billing platforms, it is important to assess whether or not your business will require additional billing interval options.
Flexible pricing
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Flexible pricing
With so many different recurring payment options available, customers have come to expect a certain level of flexibility when it comes to packages and pricing. Therefore, it's important to give customers the ability to set up recurring payments and accommodate different sized packages for various customer needs such as one-time payments and usage-based billing.
Automatic renewals
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Automatic renewals
Some of your prospects may want to give your service a try before committing to an automatic renewal, and others will already have an idea in mind about how long they want to work with your company. Choose a subscription billing platform that uses a recurring billing gateway that includes messaging to entice customers to switch to automatic renewals, and also allows them to test free trials.
Self-service portal
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Self-service portal
Because subscribers often need to have full transparency and control over their recurring payment contracts, a self-service portal is a valuable feature that you and your customers will appreciate. Most subscription billing systems will offer self-service to some extent, so make sure the provider that you choose offers a portal that can integrate with any existing systems.
Billing continuity and dunning management
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Billing continuity and dunning management
Customer retention is one of the top reasons why SaaS providers choose to offer recurring automatic payments. A great subscription billing system will account for instances when customer cards expire, when payments will not authorize, and other re-billing scenarios.
Security
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Security
In order to provide SaaS customers with the best service, it's important to take security and compliance seriously. Carefully examine the security protocols your subscription billing provider has to offer and identify any gaps in your existing security ecosystem before moving forward with recurring online payments.

What it comes down to is the needs of your business and its customers. Define your goals and decide if your SaaS company is ready to accept recurring payments before you choose the best recurring payment system for your company.

WEBINAR
When your self-service process is at odds with your assisted sales funnel, it gets a lot harder to monetize subscriptions. Understand how to juggle the competing demands between your sales channels by watching this free session.
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Why Use a Merchant Account in Subscriptions?

Why Use a Merchant Account in Subscriptions?

Using a merchant account when working with a subscription provider offers businesses a number of benefits and opportunities. Subscription merchant accounts are known for their efficiency and reliability and can be a great asset for almost any business model.

Multiple pricing & packaging models available
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Multiple pricing & packaging models available

Businesses who offer recurring billing should create multiple packages based on pricing tiers, subscription lifecycle, or other options so that customers have the freedom to choose the package that suits their needs.

You can also allow customers to decide between different recurring payment intervals. A merchant account comes with more flexibility and capabilities in the pricing department. For example, a merchant might want to offer pricing discounts for customers that choose annual billing to persuade users to pay in advance for their products and services.

Multi-channel payment processing
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Multi-channel payment processing

With more ways to pay there are more ways for consumers to get involved with your brand. Merchant accounts for recurring billing can help businesses that want to accept payments across multiple sales channels. Some of these channels might include your own website, mobile apps, various marketplaces, and even partner websites. With a subscription merchant account, it is easy for businesses to monetize their sales and marketing channels.

Decreased churn
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Decreased churn

Customer retention is the best way to ensure consistent revenues and long-term business success, and it's no surprise that automatically re-billing customers can help reduce customer attrition. Using a recurring billing payment model that includes re-billing is a great way for organizations to fight churn and increase their customer retention rates.

If a customer's recurring payment fails, automatically re-billing can ensure that the customer doesn't experience any gaps in service. Some merchant accounts include more powerful tools in this area, such as automatic updater capabilities. In the event a customer's card expires, this tool can automatically update the recurring billing payment method so that future payments are successful.

Another case where recurring billing can help increase customer retention is through auto-renewal campaigns. These campaigns offer customers a way to enroll in recurring billing programs and invite them to switch to an auto-renewal package. Businesses should leverage the convenience of automatically renewing their account as well as offering some kind of incentive for users to make the switch. In most cases, a percentage discount or a one-month-free kind of incentive is a great way to convince customers to sign up.

Security
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Security

The reinforced security offered by subscription-based merchant accounts helps prevent fraudulent transactions and protect your business from scammers. Merchant accounts bolster your existing security efforts in a number of ways.

Out of the box PCI-DSS compliance is a must since you are dealing with vast amounts of private consumer data. Since all your payments will be processed through the merchant account, your business doesn't have to worry about storing this data on your own servers. Of course, if you prefer to have full control over the payment process then it is possible to host your own checkout experience with API integration.

Data encryption and tokenization is another way that using a recurring billing merchant account is vital for organizations. This means every payment will be encrypted and safely stored within the payment gateway's vault. Whenever it is time for another recurring payment to be drawn, the payment processor will use the encrypted token to complete the transaction instead of the actual card information.

Risk mitigation and support
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Risk mitigation and support

Your subscription merchant account will also provide your business with support for risk mitigation for several different scenarios. There are many ways that merchants can become vulnerable to fraud including refunds and chargebacks. Risk mitigation support helps businesses ensure that their risk exposure is reduced.

Customer service
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Customer service

When it comes to servicing customers, subscription platforms take over many onboarding and activation tasks so that companies can focus on their services. An ongoing, long-term customer relationship relies on great customer service at multiple points across their journey. Your recurring billing platform provider should offer self-service options as well as phone and email support for customers, to ensure queries are addressed quickly and the product experience isn't interrupted.

Conclusion

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According to one study, half of the respondents reported that 40% or more of their companies' revenue came from subscription-based and usage-based models. Of the executive respondents, one-fifth said they were incorporating automatic recurring billing models into their future strategy, and another fifth said that they had a recurring revenue business in the works to launch in the near future.

Using a subscription-based system is a great way to monetize various sales channels and create a customer centric marketing and user experience. More and more businesses are getting onboard with automatic recurring payments as one of many means of expanding reach and supporting other customer retention activities.

With so many options available, it can be difficult to choose the best ecommerce subscription platform that meets your needs and the needs of your customers. The right provider can help you understand key insights about your customers and the value of your subscriptions. Whether you're selling directly to customers or you are mainly a B2B company, there is a recurring billing solution that is right for you.

See how 2Checkout helps you sell successfully online and test the capabilities that will support you in collecting more revenue from your subscribers.

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