You're spending real money to get someone to click. For one brilliant second, your ad convinced a stranger to stop scrolling and take a chance on you. Then they land on your page, and the promise evaporates. The offer has a different name. The headline doesn't match. The trust signals from the ad are nowhere to be found.
In this session, Brian Massey, Conversion Optimization Expert at Conversion Sciences, introduces the Ad x Landing Page Alignment framework: ten measurable dimensions that determine whether your landing page keeps the promise your ad made.
You'll see real brands graded A through F, learn what separates a D campaign from a B, and discover how to use AI to fix the problem quickly.
Specifically, you'll learn:
- Why effective ad campaigns don't convert
- The structural problem that hobbles ad teams
- A 10-point checklist for airtight landing pages
- How to manage your landing page portfolio
Designed for paid media managers, performance marketers, and CRO specialists who want to extract more revenue from existing ad spend.
Get access to Brian's insights by filling in the form on the right.
About Conversion Sciences
Conversion Sciences is a conversion optimization agency founded by Brian Massey, widely recognized as one of the pioneers of the CRO discipline. The agency combines behavioral science, analytics, and systematic testing to help businesses improve the performance of their digital marketing assets, including landing pages, checkout flows, and ad-to-page experiences. Conversion Sciences works with brands across B2B and B2C, applying a research-driven methodology to eliminate guesswork from optimization.
Get more information at conversionsciences.com.
