Friction tends to be double-sided — you want to reduce risks associated with payment fraud, but at the same time you do not want to drive away good customers in the process.
The idea behind the dynamic friction is to increase roadblocks for bad actors while giving trusted users the most frictionless experience.
One of the leaders in Digital Trust & Safety, Kevin Lee, Trust and Safety Architect at Sift, shares his know-how on:
- What dynamic friction is and how is it applied;
- Ways of enabling growth and retention while preventing fraud, spam, and scams with machine learning and behavioral analytics;
- The components of a full-stack fraud program.
Get access to Kevin's tips and strategies by filling in the form on the right.
Sift is the leader in Digital Trust & Safety, empowering companies of all sizes to unlock revenue without risk.
Sift prevents fraud with industry-leading technology and expertise, an unrivaled global data network, and a commitment to building long-term partnerships with our customers. Twitter, Airbnb, and Twilio rely on Sift to stay competitive and secure.
Get more information at Sift.com.