Paul M. Caffrey, co-author of The Work Before the Work: The Hidden Habits Elite Sales Professionals Use to Outperform the Competition, works with Chief Revenue Officers at leading B2B SaaS companies to help their sales teams master preparation so they sell more.
Over the last 12 months, 14% of B2B sellers closed more than 80% of the revenue. Top performers tap into their fair advantage.
In this session, Paul will break down what those top performers are doing differently and how you can use the same approach to amplify your fair advantage selling online.
What you'll learn:
- Discover the real problem you're solving for your ICP;
- Uncover leads with 5x-higher conversion rates;
- Learn how to deeply understand your customer's journey.
If increasing sales is important to you, then you don't want to miss this session.
Get access to Paul's tips and strategies by filling in the form on the right.
About The Prepared Seller
Paul M. Caffrey is a sales keynote speaker, author, and coach specializing in elite sales preparation. With nearly two decades of experience - including roles at Microsoft, Salesforce, and Workato - he co-authored The Work Before the Work: The Hidden Habits Elite Sales Professionals Use to Outperform the Competition with Phil M. Jones. Paul's approach emphasizes disciplined preparation, mindset, and actionable habits to help sales professionals prospect better, sell more, and achieve career advancement. He offers coaching, workshops, and speaking engagements, and hosts The Prepared Seller podcast, focusing on sales excellence and leadership.
Get more information at ThePreparedSeller.com.
