Paul M. Caffrey, co-author of The Work Before the Work: The Hidden Habits Elite Sales Professionals Use to Outperform the Competition, works with Chief Revenue Officers at leading B2B SaaS companies to help their sales teams master preparation so they sell more.
Over the last 12 months, 14% of B2B sellers closed more than 80% of the revenue. Top performers tap into their fair advantage.
In this session, Paul will break down what those top performers are doing differently and how you can use the same approach to amplify your fair advantage selling online.
What you'll learn:
- Discover the real problem you're solving for your ICP;
- Uncover leads with 5x-higher conversion rates;
- Learn how to deeply understand your customer's journey.
If increasing sales is important to you, then you don't want to miss this session.
Get access to Paul's tips and strategies by filling in the form on the right.
About The Prepared Seller
Paul M. Caffrey is a sales keynote speaker, author, and coach specializing in elite sales preparation. With nearly two decades of experience - including roles at Microsoft, Salesforce, and Workato - he co-authored The Work Before the Work: The Hidden Habits Elite Sales Professionals Use to Outperform the Competition with Phil M. Jones. Paul's approach emphasizes disciplined preparation, mindset, and actionable habits to help sales professionals prospect better, sell more, and achieve career advancement. He offers coaching, workshops, and speaking engagements, and hosts The Prepared Seller podcast, focusing on sales excellence and leadership.
Get more information at ThePreparedSeller.com.
About 2Checkout (now Verifone)
Verifone is the payments architect shaping ecosystems for online and in-person commerce experiences, including everything businesses need - from secure payment devices to eCommerce tools, acquiring services, advanced business insights, and much more. As a global FinTech leader, Verifone powers omni-commerce growth for companies in over 165 countries and is trusted by the world's best-known brands, small businesses and major financial institutions. The Verifone platform is built on a four-decade history of innovation and uncompromised security, annually managing more than 12B transactions worth over $500B on physical and digital channels.
Verifone's 2Checkout platform is an all-in-one monetization solution helping clients drive global sales growth across online channels. Its digital services, including global payments, subscription billing, merchandising, taxes, compliance and risk, help clients stay focused on innovating their products while delivering exceptional customer experiences.
Get more information at 2Checkout.com
