How to Audit Your Content Using GA4 - A Data-Driven Approach to SEO and Lead Generation

The 80/20 Rule tells us that 80% of results come from 20% of the efforts. In marketing it's more like 90/10, especially when it comes to content performance.

Are you aware of the specific URLs that make up your top 10%? What content truly engages your audience? And which traffic sources deliver the best results?

Watch now this session with Andy Crestodina, Co-Founder and Chief Marketing Officer at Orbit Media Studios, and learn how to conduct a comprehensive website content audit using GA4. Gain insights to elevate your SEO and lead generation strategies, resulting in a significant boost in website traffic and soaring conversions.

During this one-hour session, you'll harness the power of GA4 to:

• Identify the articles and pages that yield exceptional search results
• Track the page-level ROI of your video content
• Evaluate the performance of your links and calls to action
• Uncover impactful actions that drive maximum traffic and conversions

This session will equip you with the reports and analysis techniques needed to elevate your digital marketing efforts, driving better results without the need for an expensive website redesign.

Who should watch: Digital marketers, marketing, strategists, managers, and SEO professionals working in eCommerce companies.