45% of customers who start a checkout don't finish it. Most businesses don't know exactly why, and that gap between starting and completing is costing them more than they realize.
In this session, Alun Lucas, Managing Director at Zuko Analytics, takes you through the most common reasons customers drop off at checkout and what to do about each one. Drawing on form analytics data from real eCommerce checkouts, Alun identifies the patterns that consistently kill conversions, from field-level friction to trust signal failures to mobile UX breakdowns.
You'll come away knowing:
- The top checkout drop-off triggers, and how to diagnose them on your own site
- Which checkout fields cause the most abandonment (and whether you actually need them)
- How to use form analytics to find and fix the specific issues hurting your conversion rate
- Quick wins vs. longer-term structural fixes for checkout optimization
Built for eCommerce managers, CRO specialists, and anyone responsible for checkout performance who wants to recover revenue already within reach.
Get access to Alun's insights by filling in the form on the right.
About eComOne
Zuko Analytics is a form analytics platform that helps eCommerce businesses and digital marketers understand exactly where and why users abandon online forms and checkouts. By tracking field-level user behavior in real time, Zuko enables teams to make data-driven improvements to their forms without relying on guesswork. Used by brands across retail, financial services, and SaaS, Zuko's platform turns form abandonment data into actionable optimization insights.
Get more information at zuko.io.
